Make a stranger's money, Facebook mobile social

No matter how Color ends up, we've heard a lot of people worry about mobile internet foam. The idea of a new generation of social networks has been stirred up by innovation companies at this point in time. Maybe it was the cover of a magazine somewhere last year, and it could be a movie that hit Oscar, which makes geniuses flock to the market-they want to do business for strangers. (Making social, ubiquitous, omnipresent)

I am not a pessimist, I believe the potential of this market, but the lack of foothold of innovation is worth our reflection, the business of strangers should do?

LBS is a major premise

LBS (Location Based Service) The rise of location-based services starts with Foursquare. The application of the Check-in is spreading quickly on Twitter, and the concept of its creation spreads rapidly across countries. "Cut off" a group of interest in the virtual world and the real world between the attendance, the purpose of this behavior how to business, how to profit, perhaps not clear. But any marketer knows the rarity of those data. The application that builds upon this kind of behavior becomes the field that the genius that this article begins to explore is competing.

Two questions

What's the point of Check-in?

My timeline, there have been a number of LBS users, for a period of time, I have thought of shielding these useless information. Soon I found out that I didn't have to do it and they disappeared. If for the user, this application does not have the benefit, then he will abandon.

I don't dare say check-in is meaningless, but at least for ordinary users, he lives beside the meaningless.

The second question is-is sharing photos really a good starting point?

After a photo-sharing app craze, there's a lot of apps that combine LBS and photo sharing. I don't think the photo is a good start for a chatterbox. First of all, for the initiator he had to get a good picture, and then, for the recipient, he had to judge the contents of the photograph before replying.

I wouldn't have made a fool of myself unless I was really happy with my pictures.

A stranger's business should start with breaking ice.

That's what I want to say: breaking ice.

Only the establishment of a simple communication mechanism, even for the arrival of the conversation to prepare the topic, so that users can overcome the fear of the unknown, enjoy the pleasure of interacting with strangers.

Time/place/person

The occurrence of a dialogue is nothing more than three points above. I think the key to breaking ice is to use the above three elements to create a topic. If the topic is natural, spontaneous, automatically generated, then the user threshold will be much lower, he only decides whether to participate can.

Time: Is this time right?

At some particular time, people get bored, like the waiting room.

If there is a special application for the waiting flight in the lounge, only within the airport area can landing. You can Grand with friends who are waiting in the world, or you can only participate in the exchange at the airport. Your topic will naturally focus on whether your flight is late or if you are on that flight.

What happens next? Perhaps it is to find a talkative companion.

Location: Is this the right place?

Special relationships can also be created on certain occasions.

For example, a football field, limited to a range of courses to open the program to ensure that participants in the same area. Are you a fan of AC Milan, today they are doing well, is not everyone agreed to a special slogan it? or do you want to go to the pub for today's victory?

Character: Is this character right?

Sometimes we are willing to report our current position to a specific group of people. Breaking ice at this point may not be the point, but identifying identities determines whether the next communication is safe. For example, limited to students or small circle of service. Although we do not study or work together, but by sharing location information, or can catch the ends of the Earth friends. Gay men and lesbians, for example, need a certified coterie to secure the privacy of their identities while ensuring the ease of communication. Such special needs could mean higher profits.

The tendency to move socially is irreversible, and you and I will benefit or suffer.

The question is, are innovators really ready for this kind of business for strangers?