Maotai and ICBC, Cheng Long Wine commemorative version and E-purchase

BEIJING, March 24, a day ago, "Maotai into the Dragon Wine 12 Zodiac Sheep First Global Limited commemorative version of E-commerce platform with ICBC and E-purchase cooperation" full line on the start ceremony held in Beijing.

Mr. Zhenghaojiang, vice Chairman and chief executive officer of Yaohua Group, Mr. Jiang Yuanjin, deputy general manager of Beijing Yaohua Wine Industry Co., Ltd., Mr. Liang, deputy general manager of electronic Banking Department of ICBC head office, Mr. Zhang Lijun, assistant brand general manager of Tai Wo Group President Shen Linan attended the first ceremony, and addressed respectively Financial experts from ICBC Rong E purchase also for the presence of guests and the media in detail on the e-shopping platform to buy the operation of the model and service features.

It is reported that "Maotai into Dragon Wine" by Guizhou Maotai Liquor Co., Ltd. and international superstar Jackie Chan to create a joint, Maotai is inherited from the rare brewing process of high-quality Maotai-flavor liquor, is China's first personal name of the wine, with nearly 20 years of retail agent global independent luxury niche brand history of the Yao Lai group honor.

The Maotai-Dragon wine and ICBC strong cooperation, is intended to multi-business and online marketing field to create a new world. It is reported that January 12, 2014, ICBC Rong E purchase official external business. At present, e-shopping mall has assembled digital home appliances, real estate, automobiles, financial products, clothing, shoes and hats, food and beverage, jewelry and gifts, transportation and tourism, such as more than 20 major industries, covering thousands of well-known brands and tens of thousands of best-selling goods. Platform to "famous, famous, famous shop" as a strategic positioning, highlighting the "commodity true", emphasizing "buy the value." The direct rate of the contracted merchant is over 73%, far above the industry average. In addition, e-shopping not only launched the PC end, but also launched a mobile phone client and the ipad client, became the first to engage in mobile electric business banking system of the platform. (Xinhua Beijing Life Channel)