Master carving, formerly known as Meng, Internet celebrity, chairman of Drift Net

Carving Ye, formerly known as Meng, Internet celebrities, drift Nets chairman, Taobao Oil first brand of the chairman of the company, the founder of the beef brisket, and recently began to toss the nail industry, the serial entrepreneur once again shot. Beauty of the girl just open mobile phone download Beaver Home app, or pay attention to the micro-signal beaver Home, and then make an appointment, orders, you can enjoy the United States Nail Division door-to-door service. With the beaver home six months ago began to online, door-to-door nail art more and more people, imitators also began to appear.

Master Eagle Naturally does not understand the nail, but he is responsible for the unrestrained, he and his team understand the service. Beaver Home, superficial is to do in line with the combination of the United States Nail service, a fine look will be a fusion nail, hairdressing, flying hand (Beauty), modelling and other high-end services of the U.S. platform, but in fact, it is "from the brand craftsman" home.

Financing 500 million, it's still dollars.

The internet has changed the service industry not overnight, but to prepare for a protracted war. Now that the market is good, a little more money is not a bad thing. Of course diluted shares will be a little more, but Ma Yun for us to do a good example, Ma Yun 10 points are not, but the same control of the whole group, of course, there will be some skills. I was basically a person holding, 90% of the shares, but what is the use? Eventually, it will be assigned to the team.

I started this project last year, I think I have figured out, I went to find Li Feng to prove. When I finished, Li Feng said: "Your idea is the same as mine", and determined to vote. But I thought about it at the time, but one line of code was not written. Tens of millions of Angel (investment) I do not need. Before Liv, he wanted to vote. Because I don't really need that much money. When the food was sealed, Li Feng was also interested, but he was a step behind. This time he was dead, said he had to vote, too late to vote. I was going to scare him off. 150 million angel investment (valuation), nothing, is an idea. Later Jingwei told me that these 150 million must be expensive, if the entrepreneur experience is particularly good, 50,000,001 creative angel Valuation no problem. I think Li Feng is true righteousness, he also know I this person so, a counter-offer will not talk about.

150 million is really a shameless price, but I have each round of such a shameless price. And he wants to buy more, he wants 20%, and finally only 12%. He then added another 3 points to the 300 million valuation, to 15%, and then to the B round, nearly 1 billion. There is also broadband (capital) to vote, and then Li Feng also with the vote. and the C-round financing is also Li Feng rockery me, he said: "Now the market is good, you do not care about shares dilution, take the chant." I'm going all the way. ”

The Beaver family is about to proceed to the C round, which is valued at 3, or nearly 500 million dollars. Only now has not begun to talk, but there is a VC world famous female hero already in contact with us, haha.

The direction of spending is mainly focused on the entire training and recruitment system, often a lot of consumers do not see things.

We asked the French nail teacher to come and give lectures and send our top star nail artist directly to Japan for training. Actually, you're going to have to count it vehicular. You're actually doing similar training every month, and that's a lot of money. There are a variety of subsidies, because I want to pursue the scale, to subsidize the nail division. They are full-time, and I have to supplement the endowment Insurance and Medicare.

Now one months to burn 10 million, a lot of money is mainly directly to compensate. And I will not do low-cost business, I am looking for senior executives, rent a house or whatever is not cheap, the future of the Beaver family will be larger, I have now opened three cities, the end of this year will open to 6 cities (North Canton deep into Hangzhou). That's why I have to melt so much money.

In the promotion, I didn't spend so much money. In today's smashing hard is a silly does not pull the thing, the effect is particularly bad. But I said that "advertising is content, content that is entertainment, hardware is software, software as a service" is established.

A beaver's family never take a commission. The wool is in the pig, everybody uses the micro-letter never to give a penny to the micro-letter, but someone always spends money to play the game in the micro-letter. VC gave me enough money to burn a few years, (profit) I am anxious, first to expand the scale, occupy the market, the future of nail is a monopoly I want to monopolize the industry. Beaver Home in the future concrete how "wool out of the pig", now can not say. Cross-sectoral collection of money may be the future of the Beaver Family income direction. For example, Nail Division door-to-door service can be incidental to the sale of olive oil, to Zhang carved beef Brisket coupons, then have thousands of channels to the flow of the door. In this way I can seize these good consumption of consumption, high income people will probably eat my brisket, will buy my essential oil, afternoon tea, or please "I" give her a family party. Our favorite thing to do and do is to do things that are related to beauty. Eagle Beef Brisket Why he set the plate so beautiful, I and my team care about this.

How the Beaver Family operates

O2O can't start hot. O2O online large flow is not used, the line of large flow conversion rate is ugly, Tencent's traffic what? How many of them are concerned about manicure? , and call someone to the door? You see why Tencent can not do group buying, why the U.S. regiment so strong? The United States is to rely on the ground push, do not believe that the U.S. regiment has that back-end CRM system, the dead of the group buying site did not do the system ah? I'm not saying the system is useless, but it's not a CRM system to win. Plainly you say you as a customer who care about your American regiment of what backstage system Ah, you open a regiment today enough cheap, is not I want to go to that place, you drive that good store I want to go and cheap I will regiment your home.

The early days have to live, there are enough orders every day, the latter to the scale of efficiency. Buy early on who can make a good regiment, so need "iron" to knock. The United States regiment to Ali dug Agan (Canga Wei), he took a person Ali "iron", the United States to push the line down to do up, played a big role.

So, I (the Beaver family) will also go to push. On the one hand, we went to the nail shop sneaking the nail division-why sneak, because this is the nail division from the shop to resign, nail shop owner to hit me. On the other hand, we also promote the launch of the user market. For example, I can provide your company with a staff benefit, so that the nail teacher door-to-door for the female staff to do a free manicure. To be a person, she may very much like the nail nail, send a photo of a nail to friends, affect the side like the United States a person, this person also called (nail).

O2O Cold start is to smash manpower, throw money advertising useless, push is a very bitter and tired process.

There is no clever thing. Although I have 180,000 of Weibo fans, and 60,000 of micro-credit fans, I do not believe that there are some of the nail division. I write a few more articles, shouting to fans, can not start the market.

Of course, marketing is my forte. How important is brand marketing to doing O2O? From a consumer's point of view, this involves discretionary decisions and random decisions: what does it mean to call a car a random decision? Is all right, as long as you don't throw me into the wilderness, 60 points I am satisfied, next time or I find anyone can do, he does not pick people. Cleaning Aunt you pick what, you do not pick people, who I clean all the line, as long as she don't steal things. But the haircut began to pick people, women cut the head, this cut is very satisfied, she must also find this person next time, the United States is the same truth, so this prudent decision-making must have a brand endorsement.