"Master" Jobs Homeward

1985: Apple's founder was banished until October 1984, when Sculley realised that Apple's success in the past year had given the company great confidence and, on the other hand, had inflated Mr Jobs's power desire. Before the arrival of Sculley, Markkula and Scott carefully controlled founder Steve Jobs's power and even kept jobs from meddling in his beloved Lisa project. Sculley is not as worried about Mr Jobs's childish and reckless management as Markkula, who often acquiesced in his involvement in the company's decisions.　　Sculley that jobs will one day mature and grow into qualified business managers. But the success of the Macintosh gave jobs confidence, he began to prattle in the CEO's meeting at the company's top executives ' meetings, and he was frequently involved in things outside his purview.　　At the same time, a crisis-ridden interdepartmental relationship has become one of the things that makes management scratching its head. On one occasion, the Macintosh team and the Apple II team had a "group" of employees. Two people in the room each occupy a table, each other to criticize. The Macintosh team shouted: "We are the future!" The Apple II team responded loudly: "We are profits!"　　"Then, two people with engineers only" polite "fight way, throwing pens and paper group, scene chaos. Sculley chose tolerance, knowing that jobs needed to be disciplined and nurtured, but was reluctant to stand up for himself and his relationship with Mr. Jobs. On the sidelines of the meeting, when Sculley left the room, he heard someone muttering behind his back: "Why didn't Sculley let the guy shut up?" Members of the board, including Markkula, are increasingly worried about differences and power disputes between the two people. At the beginning of 1985, when the Board reviewed Sculley's work over the past year, he frankly said to Sculley, "You've done a great job, except for one thing--you don't seem to be alone in managing the company." "The real crisis is on Macintosh computers," he said.　　Both Sculley and jobs were dazzled by the success of the early Macintosh and did not see a crisis hidden deep in it. In the last quarter of 1984, Apple's sales did not reach the expected $1 billion trillion, but the 698.3 million-dollar figure was impressive.　　Only 70% of all sales revenue comes from Apple II, which is not good news for jobs and his Macintosh. Sculley found jobs and said to him: "No one admires your talent and vision as I do." I'm willing to change my career to work with you, Steve. But this is not a good situation right now. If you don't try to improve, management has to make changes. In the past two years, we have become the best friends among each other. But I have lost faith in the way you currently manage the Macintosh sector. Jobs showed a staggering look: "Yes?" All right. Then youCan you spend a little more time working with me? "Indeed, in recent months, Sculley has not had as much time to work with jobs, and has not had much time to guide and nurture Mr. Jobs's management skills," he said. But that has nothing to do with the current situation.　　Sculley's biggest headache now is how to get rid of Mr. Jobs's disruption to the company's internal management order as quickly as possible. Sculley said: "I want you to know that I'm going to tell the board about it." I'm going to suggest to the board that you step down from the management of the Macintosh sector. Before I inform the board, I want you to know about it in advance. Jobs was stunned, and he looked at Sculley and said, "I can't believe you want to do this." Sculley said: "Yes, I want to do that." I think you should focus on the role of Chairman of the Board, while focusing on the future of new technologies and new products. We must address the problems in the Macintosh sector. "Jobs was enraged. He sprang up from his seat and paced his steps.　　His eyes were full of provocation. "If you do, you will destroy the whole company," he said angrily. I'm the only one who fully understands the company's manufacturing and operations, and I don't think you've learned everything. Sculley said: "You go too far, deviate from a day-to-day management should do." If I continue to pamper you, we will not have any new products released, we will not achieve any success. "Once the vigor of the two groups, no longer find a common language."　　Jobs couldn't believe why a couple of months ago was a perfectly good partner, and a few months later, it was the opposite of being able to coexist. Mr. Jobs, who lost Apple in September 1985, tendered his resignation to the board. September 13, in Friday, the board met to discuss Mr. Jobs's resignation and eventually agreed to Mr. Jobs's request to resign.　　Jobs officially left Apple on September 17. A few days later, when people cleaned jobs ' office, a black-and-white photo of jobs and Sculley was found on the ground. The glass frame of the photo has been broken. Behind the photo, Sculley wrote about 7 months ago: "For great ideas, great experiences, great friendships!" John. 1997: "Chowa" returns July 4, 1997, Friday, American Independence Day.　　I have to say, this day for the United States and the entire Earth, is a very magical day. On this day, the Americans who care about the High-tech sector find that a stock that is already in the low position has been on the bottom since the opening of the morning, creating a 12-year low.　　The computer company has a nice and tasty name--Apple. In the afternoon of Friday, all of Apple's board members were sweating, unable to grab their hair to bring up the company's share price-except for one, the man named Gille Amerio (Gil Amelio), the board's February 1996 "Fireman" to reverse the company's defeat, when Apple's firstExecutive (CEO). As the top leader in charge of the company's operations, the Amelio man is certainly in the air. On one side is the near-collapse of the share price, with a leisurely independence Day holiday and a warm family life.　　Starting on Independence Day, directors held a 36-hour conference call in the absence of Amelio.　　On the weekend of Independence Day 1997, no one on earth could be more worried and torn than Steve Jobs. Deep down, jobs certainly wanted to take over the company's highest power after drifting for 12 years. It was the High-tech kingdom he had created, and every nook and cranny flowed with the creative blood he had given himself. On the other hand, the apple of 1997 is no longer the apple that he once knew.　　Above all, Jobs's 12-year-old heart knot has not been completely untied. Return or give up?　　This is a problem. Apple's directors didn't give jobs so much time to think and hesitate.　　A director called Jobs to persuade him to return as CEO of Apple. On the phone, Jobs's voice was deep and calm: "I'm sorry, I don't think I can save Apple." The apple is almost finished. Now Apple, there is no good product, management is also a mess. Except for a brand with a little influence, Apple has nothing left. "Do you know?" The director asked jobs, "If you don't come back and do nothing, the stock will continue to fall, and soon we will be insolvent and we will have to consider filing for bankruptcy protection." and Larry Ellison, Oracle's company, has been eyeing Apple Ellison. Think about it, this is the company you created yourself. The company's condition is worse, also is your child. Do you have the heart to watch your children be displaced? "Jobs seemed to be persuaded, and he pondered for a moment to answer," I need to think about it. But time waits for no man. The director said in a hurry on the phone, "as long as you promise to be CEO, the company's share price will certainly rebound, we have the opportunity to save the company." "I'll have to think about it." "Steve is still calm," and I need to talk to my wife. The next day, Jobs said on the phone: "My wife doesn't think I'm a good idea to be CEO of Apple." I am also worried about whether Apple really has a future. "But, as a company you've created, you should at least try it?" No one in this world loves apples more than you do. Perhaps, even if you try for a short time first? "No, I don't want to be CEO."　　"Mr. Jobs said. "That ... How about we change the plan? A temporary transition? For example, you're going to be a temporary CEO until we find the right CEO. "The interim CEO?" Well, this idea can be considered. "Mr. Jobs thought for a while and then said," Well, please give me 90 days. I'd like to see aSee if Apple is still saved. "You said 90 days, is that if you want to give up, you will be 90 days in advance to inform us, right?" "The director is eager to further clarify Mr. Jobs's commitment," If Apple is saved, then you will always be our interim CEO, right? "Yes."　　"Mr. Jobs said positively. On August 6, 1997, Apple announced that Steve Jobs had entered the board of Directors of the company.　　September 16, was publicly appointed as the interim CEO of Apple.　　Steve Jobs, who founded Apple and created the myth of personal computers, finally took over the sinking ship 12 years after he was forced to leave Apple. Jobs not only saved the Apple, but also created an unprecedented one, and it was estimated that it would be hard to come up with an industry myth.　　In the spring of 2011, Apple's share price reached $350 trillion--given the 1997-year-old two-percent split in 2:1, Apple's share price rose 100 times-fold in less than 15! (Excerpt from "Steve Jobs: The Legend of God", Wang Yinggang, Zhou, content has been cut, title and text title for editor Add, Ashing finishing)