MasterCard Online Shopping Survey: India, Thailand, New Zealand respondents were satisfied with the online shopping

More than 90% of India, Thailand and New Zealand respondents were satisfied with online shopping, leading the Asia-Pacific, Middle East and African Markets, MasterCard today released a survey on online shopping.

The survey noted that the proportion of respondents buying groceries through the Internet in Asia-Pacific, Middle East and Africa increased from 20% last year to the current 27%. The proportion of Chinese mainland shoppers buying groceries jumped from 32% to 58%. In addition, 94% of respondents in mainland China said they would have some random behavior when browsing online.

Although China's mainland online buyers are growing significantly, they are still less satisfied with the online shopping in Hong Kong, China, Taiwan and South Korea. It is reported that the three major factors that affect consumers ' online shopping experience in these areas are the security of payment tools, the convenience of payment methods and the price/performance of goods.

A total of 8,000 consumers from Australia, mainland China, Hong Kong, China, India, Japan, New Zealand, the Philippines, South Africa, Taiwan, Thailand, UAE and other 14 markets participated in the survey.

MasterCard Asia Pacific, Goss Vigas, senior business director for the Middle East and Africa region's information and planning department, said: "As online shoppers become more knowledgeable about online shopping and more satisfied with their shopping experience, the items they trade are no longer limited to lifestyle consumption such as airfare, online games and music downloads, But to extend to household appliances, groceries and other necessities of life. Emerging shoppers will continue to accept the simplicity, convenience and variety of online shopping. ”