Materialize is the first regional electric-commercial-making festival in China

Absrtact: After successfully building 818 electric business Promotion festival, Su Ning non-stop plan September big recruit. Yesterday, the reporter learned from suning, September 19, suning Guangzhou region will be in the electricity market to launch a regional promotion climax. Different from the past shouting dull discount promotional slogans,

After the successful creation of 818 electric sales Promotion festival, Suning Non-stop planning September big strokes. Yesterday, the reporter learned from suning, September 19, suning Guangzhou region will be in the electricity market to launch a regional promotion climax.

With the past shouting boring sales promotion slogan is different, Guangzhou suning this play "Love oneself" warmth card. Study, deputy general manager of Suning Guangzhou, said that "love oneself" is not only for short-term promotion of marketing innovation, but also the establishment of suning and the vast number of users long-term emotional contact.

Materialize is the country's first regional electric-commercial-making festival. To materialize as the symbol, Suning Internet transformation Strategy implementation has entered from the headquarters to the region stage. Industry insiders believe that the formation of regional innovation from point to side of the advantages will accelerate Su Ning's competitors overtaking.

The whole city is concerned about what happened to him/her.

In early September, Guangzhou residents found that newspapers, bus stop and the subway more than a series of very suspense effect of advertising, the scene of the characters expression or remorse, or moved, or surprise, only "he/she how, materialize the truth" of the text, there is no company signature, brand logo and other business information. September 9, hang the mouth of the suspense drama Director-Guangzhou Suning finally surfaced, the series of ads also entered the "second season", the screen revealed "he/she how", originally they busy day, but indifferent to the side has been loving their family, friends.

Last week, a video of the same theme, "Live Love Himself", was sentimental by many people in the circle of friends. September 11, Guangzhou suning in the city held "million people love themselves" manifesto activities, offline 42 stores at the same time linkage, nearly million people declaration "love themselves", and called for the establishment of "materialize dote on their own day." "The pace of the city is so fast that people often forget to pamper themselves with the simplest things," study said. ”

It is understood that in order to reward the vast number of consumers in materialize, Guangzhou Suning will hold "materialize love themselves, Suning f un enjoy that" activities, every 1000 return 200 yuan, on the ceiling. The original half month "sea, land and air" all-round advertising campaign, are in Guangzhou suning materialize "dote on their own day" accumulation of popularity. Study said that the promotional price reduction is not the focus of communication, more is trying to start from the heart of Guangzhou city consumers, advocating healthy, happy, easy life.

Keep pressuring competitors

Study said materialize was another major battle in the Hundred-day campaign after 818, stirring a placid September market. Industry insiders believe that the Guangzhou suning at this time is intended to maintain a continuous offensive, enhance their own attention and market position.

Different from the group-led 818 major promotion, Suning materialize "dote on their own day" from the event planning to the implementation of all by the Guangzhou suning single-handedly. As the country's first regional electric Business festival, in Suning insiders view, this is the Guangzhou Regional innovation to implement the transformation strategy of Su ning concrete embodiment. In July this year, the cooperation between Suning and Tianhe City in Guangzhou has taken a big step in the implementation of innovation, and the resource integration among different retailers is also quite representative in the whole retail industry. This materialize, suning various regions are in accordance with the regional market characteristics of the designation of their respective promotional strategies.

It is understood that at the beginning of this year, Suning again to adjust the structure and process optimization, suning easy to purchase business authority from the Suning headquarters to the various regions. Specifically speaking, the group at the level of the big promotion, suning 58 regions can be flexible according to their own situation to carry out, the regional level, can also be organized according to the actual need to promote activities. The insiders told reporters: "After the decentralization of operation, more flexible operation, but also to stimulate the regional level of innovation ability." ”

Suning insiders believe that materialize will become a major area of suning innovation, all moving up the signs and demonstrations. In the industry, this bottom-up innovation can form from point to surface effect, make suning 58 regions, 18 million suning staff for Suning to provide a steady stream of driving force, will also provide more acceleration for Su Ning's internet transformation.