This article may be some sensational, may arouse some people's sadness mood.
Once upon a time, we envy the scene of the infinite singer invented the sound equipment, all kinds of KTV is also popular all over the world.
Later, we found that in the narrow KTV box, no matter how well you sing, the audience is only a few people, really understand your bosom friend is even less.
Now, the popularity of smart phones, let people into the "from the singer" era, as in the "media" era, pick up the phone, to the screen, spread your voice, you can start acting, everyone became a singer, everyone can make their own voice-not only the right to speak, but also their most beautiful songs.
Sing, love to sing, KK sing and so on mobile phone K song app, they bring us a new life, in the future may be the life of the KTV.
The "from the singer" era is beginning to show
Once, we very much miss that era, spare time, about 35 friends, find a lively market open a box, point to beer snacks, drink, loudly singing.
Later, in order to meet the desire for this kind of singing, in the traditional Internet field gradually appeared such type of site, so that people can use PC audio control equipment on the site a voice, and then upload the recorded songs uploaded to personal space, friends into space to listen to the space master song.
The pattern is generally the same. But nowadays these websites are basically very few people remember, because later, we all forgot to sing. I tried to search the next, but did not find the site I used to often, because I have been a long time no use.
Perhaps, in that era, the music field is also in the web1.0 era, we can only listen to, listen to singers sing, listen to others sing, whispered hum often have to look around. So we are crazy to chase stars, just as in the traditional media era, we can only look at more times, reading newspapers and magazines, watching film and television, it is difficult to express their views, so we are very worship media people.
However, the advent of the mobile internet era, let us into the media age, we can not only look at the media release of information, we can also publish our own information, even TV movies, we can record ourselves, each of us have the opportunity to become the media.
In the music field, perhaps we will also enter into such an era, we can not only see "The good voice of China" look inside cow face, not only for "I am a singer" refueling cry, we can also in front of all the world, in a wider range of friends in front, sing their own voice! I will be such an era, named "since the singer" era, everyone can find their own stage, everyone is a singer, everyone can have their own more or less fans.
Members of the church: social genes
If you can only sing, then these apps will not be so attractive, which is also the reason for the death of the singing site, they only solve the problem of singing, did not solve the problem of listening, did not solve the emotional output of people's needs.
People in addition to like to sing, sing well, more like someone to hear, but also like to be praised, or communicate with people, as the saying goes, to the members of the song, that is the meaning.
So, singing and so on the social gene of the app has greatly enhanced their attractiveness, the author opened this app experience.
First found that the app also has a micro-letter like the "Discovery" column, (in fact, the first time I saw this app is in a micro-letter classmate, they are using this app in the group K song), in the singing "Discovery" column, you can find a nearby song friends, add them for friends, chat or a contest of song art.
And the karaoke show in the private room. Click to enter the KTV box as if, casual point of a room, and so you go in, there have been people there to sing, you can "song Row Wheat", no turn to you, you can chat with others in the box, or to the singer to send flowers, gifts. You do not have to worry about perhaps you will not sing well, will be ridiculed, here, no one knows you, even the "good voice of China" in the turn are not, we all have only heard your beautiful voice. If you like, you can also open the box, like the offline KTV, about 35 friends singing together, although not to drink, but can reduce economic pressure, in addition to the flow costs, you can enjoy the equivalent of KTV singing pleasure.
Everyone will have a few love singing friends, want to add them as friends? You can also find them by looking for a friend, whether it's a microblog or a phone address book or Renren, and you can send invitations to them.
You can still "race", want to get national championship? Do not need to audition, not only a limited number of opportunities, think more than a few times than a few, winning is not important, happy, but also to achieve a sense of achievement. More important, is to know a lot of like-minded friends.
It can be said, sing it has been the "members of the song" social theme played to the fullest, this social approach, compared to the traditional mobile app, is that it adds more fun to the interaction, allowing people to talk and play in the "community" (with a game area), and to sing K, Adds more power to mobile socializing.
The authors even argue that they may be disruptive to the emerging mobile social app, because it builds a stronger social relationship based on a common hobby, which is relatively more tightly knit. Its marketing significance can not be underestimated, the author or the special article discussed.
Reflects the need for people to express themselves
People in the social process, often accompanied by a strong need to express themselves, so people always like to dress up before going out, in the process of meeting also strive to be their most perfect side to show their friends.
And when you have a good event, or if you have any outstanding results at work, you also want to tell your best friend the first time.
And when you have something extraordinary, such as writing a good article, you often like to give your own beautiful to others to appreciate.
There is a need for good people who sing, and they want a chance to show their voice. This is by no means a vanity. In fact, unless the shock is too much, people may not generally think that their songs are very difficult to listen to, all want to have a platform to show the voice, even if it is to listen to their own voice, feel the existence of their own. So a lot of Mac is not necessarily the most beautiful singer at a party, that's the truth.
These apps cater to people's needs.