Medical website planning needs to be done what aspects

I believe many medical websites have had experience in planning special topics. And with the current development of medical websites, an attractive topic is very good for the site, for the medical site, thematic content planning has taken an important position. So, what aspects of the medical website planning needs to be done? For my topic, to communicate with you.

First, the theme of the medical website project planning.

Internet news topics suitable for the performance of a variety of major news topics, then, for medical sites, will be some major events or high search terms to do a special topic. Below, according to different themes, introduced separately.

1, major emergencies.

We can make use of emergencies and the media to provide more extensive and comprehensive information to the general public. Generally, such topics are more attractive to the needs of the overwhelming majority of the people.

Moreover, one can choose a news event, which has the advantage of being able to concentrate the limited forces and digging deeply from one perspective and also easy to be characterized. However, it may be counter-productive if the angle is not chosen properly. In addition, the majority of the audience still need to fully understand the event, the topic is too narrow, will affect their reading interest. For example, when I was a depressed person, I focused on the dangers of depression and led me to treatment with a few recent news of depression.

2, the use of high search keywords to do the topic.

People who have done bidding for a medical website know that keywords with high search volumes have a very high conversion rate for the website and can bring great marketing benefits to the hospital. So, a high search volume of keywords brought in the flow, how to improve the conversion rate? This is to use high search volume keywords to do a attractive topic.

Let me give you an example of a topic I did:

The theme of this project is "The Best Hospital to Treat Insomnia". The reason why I chose "the best hospital to treat insomnia" is because the amount of search for this keyword is very large, and most of the patients who search for such drugs have the intention to visit. So, to do with such topics, is more attractive eyes.

Second, the topic of medical website section planning.

Section on the topic of network news planning, need to do according to your theme. Following the previous example, "The Best Hospital to Treat Insomnia," then your next section must be centered around this topic. In fact, the continuity of a thematic section is even more important for the topic. Network news topic column planning need to pay attention to the following aspects:

1, many news stories are the subject of "clichés", if you do not want your topic the same as others, you must have their own new ideas, then you have to think hard in the section of the page.

2, the topic of advertising. Be sure to look attractive, if your advertising is not attractive, it will directly lead customers to close out of the site.

3, to know who your customers? What he needs? Many medical websites found that the topic does not make any sense, no benefit. For example, you want to do is the whitening products, then you most need to be the performance of your whitening effect, it will attract the eyes of the majority of women.

4, columns and columns between the coherence. Each section should be through, not without continuity, will make customers looked half off. Proposed to do the topic before, there should be a reasonable plan, so as to make your theme a deduction, there will be no customers halfway away.

Third, the design of medical website topics.

1, the color of the site. According to your theme, choose the right color. For example, if you do the topic of depression, certainly can not use the red, certainly need to use warm colors.

2, website layout. Website layout must be clear, so that users know what your topic is doing. Do not read yet do not know what to do.

3, effectively insert marketing information. If you insert too much marketing information, then, will definitely lead to the user is very objectionable, but the effective insertion of marketing information will definitely make your users feel comfortable, resulting in counseling.

4, the content needs to be rich. Articles connected inside the article, be sure to enrich, close to the theme of the topic, so not only rich content, but also make users more and more interested. If your article is boring, I believe users will not be able to read well, so the conversion rate is much lower.

The above is my introduction to the planning of the medical website project. Although there are some rules for the planning of the medical website project, in practice, editors should demonstrate their personality in the topic and only break the routine to bring vitality.