Meitu Kiss: The first trick of Cai's layout

There is a slogan that says "Beauty is a woman's nature", which may be the simplest explanation for why Wu Xinhong do meitu kiss mobile phones. If there is a more compelling reason, then from 2008 to do the United States Mito application to the present, 5 years of accumulation, so that the United States Mito team has become the most understanding of users to take pictures and beautify the needs of the team.

Yesterday, the United States Mito in Beijing 798 held a press conference, officially released a 8 million-pixel front camera, the main meitu kiss mobile phone, the price of 2199 yuan.

and Millet mobile phone launch different, Meitu Kiss's press conference completely did not imitate Apple style. Mito CEO Wu Xinhong's speech was very relaxed, not too many phone parameters listed, and even almost no "user experience" such as "professional" vocabulary.

But more importantly, the first speaker of the Conference is not Wu Xinhong, but not long ago as the Chairman of the United States Mito Cai victory. The former "King of Stationmaster", Today's "angel investor", rarely in public appearances in recent two years.

Cai's Mandarin is still lame, but it doesn't affect his speech. After a simple CAI, the future development of mobile Internet will be summed up as vertical, specialization, customization, "This is the reason why the United States Mito to do mobile phones."

He then released a set of data for the US Mito series: User volume 445 million, daily active users 24.59 million, day processing photos 460 million. This is the United States Mito dare to do the emboldened mobile phone.

But Cai seems to be the key to Meitu Kiss success. The success of the millet mobile phone is not a product success, but also lei (Micro Bo) in the mobile Internet layout after the big strokes, Cai also have the layout, and Meitu Kiss may be just his first recruit.

Wu Xinhong Products

Mito is a vertical application, from the application to the mobile phone, Wu Xinhong explanation is the user's huge demand.

"We are human beings, not gods," said Wu Xinhong, referring to the inconvenience of a rear-facing camera. This sentence is also very suitable for summarizing Meitu Kiss conference. Meitu Kiss's press conference was not a god-building movement, and Wu Xinhong had no place to imitate Steve Jobs-except to try to make the product as extreme as possible.

In fact, the whole press conference Wu Xinhong hardly mentioned any technical terms, or even almost no "user experience". In introducing this mobile phone, Wu Xinhong focused on the camera and screen, for other parameters he only used a page of documents to do a brief introduction.

Wu Xinhong speech in the PPT appears most is a variety of mobile phone photo effect chart, and Meitu Kiss contrast. In addition, he used a lot of video, more sensitive to let target users understand the phone.

These are very clever practices. Because Meitu Kiss is a main female user's mobile phone, they may not know the parameters of the mobile phone completely, the perfect self-portraits is the most able to impress their function. As a result, simple, direct, real-shot comparisons are more intuitive and easier to understand.

"Wu Xinhong is a good product manager. "A person familiar with the U.S. Mito team told Tencent Technology. If the Meitu Kiss as a product, Wu Xinhong for its camera and around the various functions of self-portraits does make this product exciting.

But, after all, self-portrait is only a function of the mobile phone, and increased camera pixel for other handset manufacturers is not difficult to do. As for the other functions of beautifying the picture, it can be done with the application of the beauty Mito. In a way, Meitu Kiss's biggest competitor is the Mito application. And from the brand influence said, "The United States Mito production" is not enough to become one of the selling points.

But the price of Meitu Kiss 2199 Yuan may be a good strategy. 2199 yuan is not cheap, but it can ensure that the other features of the phone can be at least "easy to use." This also avoids Meitu Kiss become "the concubine handset". Higher prices will allow more users to use the phone as a major or only mobile phone, while other features can ensure that the phone is not only useful for self-portraits.

For female users, the mobile phone running points, the support of a large number of applications is not important, and in the purchase of mobile phones, female users of the value of the judgment and enthusiasts are completely different, they are really willing to the user experience rather than the test data to pay the people.

Another point is after-sales service. Wu Xinhong told Tencent Science and technology, Meitu Kiss through and audio communications cooperation, will be in the country to open more than 300 after-sales outlets, which is also very important for female users, mobile phone problems can be the first time to find people to help them repair.

The true intention of Cai

Mito is one of Cai's most successful investments in mobile internet, which began in 2008. Nokia was also the boss of the handset market, Symbian is the market share of the largest smartphone operating system, but Cai has seen the mobile internet tide is forming.

As one of the earliest angel investors in China, Cai has invested in 4399, Storm audio and video and 58 cities and many other projects. In fact, he is also one of the earliest layouts of mobile internet in China. In addition to the United States Mito, his investment in mobile internet also includes synchronization network, Android master optimization and so on. TTG, a company that deals in the coupon business in Shenzhen, successfully listed in Australia last year, the first listed company in Cai's portfolio.

Despite his successful investment in Cai, he has been unusually low-key these years. It was not until a microblog of April 17 that people focused their attention on him. That Weibo content is: low-key enough time to high-profile up, and high end is to be able to low-key!

Cai's high-profile literal understanding is that it will be chairman of the US Mito, but his ambitions may be more than that of the company. At present, Cai also serves as the chairman of 4399 of the gaming platform he created.

An internet webmaster told Tencent that Cai's "comeback" could be expected to pack 4399 and Mito. Another investor, close to Cai, confirmed to Tencent that Cai had "some moves" recently, but did not specify exactly what it would do.

If only from the perspective of the United States Mito Understanding, Meitu Kiss is just an attempt. But if it is from the mobile internet layout of Cai, this may be the beginning of its entry.

Cai in the Internet era is the flow of business, although he does not make a big entrance, but it can provide the internet giant endless flow of traffic. To use these flows for their own purposes, CAI is entirely possible to do the entrance.

Another guess is that Cai may enter the mobile gaming arena. 4399 is already the most successful web game platform in the country, because of the huge flow of Chinese Internet, Cai in the domestic web game market also has a pivotal position, and the page after the tour is Hand tour.

The platform for web games is PC and browser, and the mobile gaming platform is a smartphone. Doing Meitu Kiss may not be directly for mobile games, but you can learn more about the market and prepare for the next step. If 4399 really Amerto combination, then the United States Mito made a mobile phone, Cai wins very likely to make a mobile phone game platform, and his many other companies will be in the mobile Internet began to exert high profile.