Mengniu also play cross-border cooperation, and the public comments to achieve strategic cooperation

December 18, China's leading dairy products company Mengniu (HKEx: 02319) and China's leading urban living consumer platform for the public comments in Chengdu announced the two sides to achieve strategic cooperation.

In the future, the public reviews and Mengniu will cooperate fully. As the first action after the strategic cooperation, Mengniu Dairy's "excellent benefit C" Drink will enter Beijing, Chengdu, more than 100 public comments on the quality of the network store shop. During the event, users can be in the public comments on the popularity of merchants in the free enjoyment of mengniu products.

In addition, in 2015, Mengniu and catering industry cooperation stores will be extended to the public to comment on more than 1200 large cities nationwide merchants, cooperation channels will also increase cinemas, KTV, female consumer places. In order to increase user interaction, the public comments will also launch the first for the fast elimination of brand-customized comments micro-letter Red envelopes-Mengniu "Gifted C-Bull red envelopes", plans to promote the major holidays next year.

Speaking of strategic cooperation, Mengniu Dairy COO Bai Ying said that the benefits C is committed to creating a "big drink dream"-not only to seize the market share of other lactic acid bacteria beverages, but also to target the market share of other mainstream beverages. And "Big eat, want to shout excellent benefit C" is the product to convey to consumers of the core interests. and the public comment on the Cross-border cooperation is to consider the public comments on the local life in the 11, involved in food, life, entertainment and other aspects, has a huge user base, covering tens of thousands of of thousands of urban businesses. Cross-border cooperation is the model of the benefits of the C product to the public comment on the existing product depth combination. The use of public comments over the years accumulated food and beverage channel resources and the national push team, effectively assist the benefit C through the food channels, so that products and dining scenes to form a strong association.

Public comments Market Vice President Huang that the public comment on the advantages of connecting the vast number of users and service-oriented businesses, and Mengniu is the leading edge of the rapid elimination of brand, hoping to bring consumers a healthy, dynamic life. This public comment and Mengniu's cooperation, not only allows users to get benefits and health, enhance consumer experience, but also to help merchants bring passenger flow, and can help Mengniu quality products to enhance penetration and distribution, is a multi-party win cooperation. This cooperation is only the beginning of the future, the two sides will continue to explore more in-depth cross-border cooperation.

In the cross-border cooperation with Mengniu dairy industry, the public comments have been with Unilever, Coca-Cola, Procter and Gamble, such as a number of FMCG brands have carried out O2O cooperation to help traditional enterprises create more value. Industry analysis, the public comments O2O field more than 10 years of unique advantages of obvious, on the one hand is a group purchase, takeout, booking and other products are constantly rich, and users can interact, on the other hand, the continuous coverage of catering, film, leisure and other vertical industries, for cross-border cooperation to provide valuable experience, and the strong push team to ensure the implementation of the Force.