Metro Social Space Vending machine looking at friends treasure monetization thinking

A few months ago, a friend said that she had to go to an automatic vending machine for lunch at lunchtime because she had never seen a vending machine in Beijing, so she wanted to try it, but there was no such service around. Later learned that the type of vending machine from a company called "Friend Treasure", mainly laying in the vicinity of the office. To my surprise, the big hardware developer has also launched a location-based social application called "platform", centred on the subway, giving many people on the subway daily a chance to meet strangers. First talk about friend, it is an application + vending machine combination. Through the application, you can search the vicinity of the friends of the vending machine, and directly to the order, and then reached the vending machine through the two-dimensional code or pick up the number of items to receive goods, eliminating the queue and the distress of preparing change. Because some friends of the vending machine to provide lunch and other food, for the office workers is still quite useful, you only need to set up a meal reminder, and then wait until there are these foods quickly grab their own food and drink, to the vending machine to pick up the goods. In addition, the Friends of the vending machine also provides two-dimensional code scanning function and support micro-letter payment. The platform is the social application of friend Bao, which is based on the "subway" each platform as a social center node, allowing users to set a common starting station and terminal to help them aggregate the same distance users. At the same time, at any subway station open the platform, will be recorded once "check-in." These sign-in users can also be aggregated in this way. Interestingly, platform users can only publish photos without text, send letters to interested users, or send "cards". On this setting, the platform's product director told Pingwest that they would add more features, including text and commentary, in the future, making the platform closer to an ordinary social application. Card system is the characteristics of the platform, but also with friends to establish contact, the most important means of realizing monetization-the first is "platform card", which is equivalent to the effect of broadcasting, a platform card can be sent to all the users at the same station; the second is "goddess card" and "Male God card", Allow users to assign cards to users with the highest charm of each platform; The third gift card is a friend of the automatic vending machine, to give you a designated user a commodity, by the user to the vending machine directly to receive. The platform's product director said that at this stage the purpose of the platform is neither to do a full-featured SNS application, nor rely on this application to bring more customers for the friend Treasure vending machine, just want to aggregate users through the platform. Since the platform is a friend of the project, so there is no cash and profit pressure, they now need is step-by-step to promote the app, and the laying of vending machines. Frankly, if "platform" is just a separate SNS application, I may not be interested in it-although the subway is my main means of transportation, but different from the interests of the dimensions, can let me more detailed understanding of each other, find the social trigger point.But the "Platform + friend Treasure" combination is different, we can imagine this scenario: get up early every day, the user goes to the subway station to go to work every day as usual, buys a breakfast with the mobile phone first, suddenly think of a user who has repeatedly wiped shoulders but not masked, give him/her a same breakfast. Came to the vending machine, found on the screen of the vending machine on the station's popularity charts, activity information, user messages, and so on, impressively found to the breakfast of the user to his message expressed gratitude, or even meet ... Of course, this is only the assumption, but this line to the line and then to the combination of offline, app as the user's terminal, vending machine as a platform for aggregation of information, its own sales function is to meet the basic needs of users. Although this kind of scene is still very distant, also not necessarily can be realized by the friend treasure, but is not an ideal science and technology life scene?