Micro-Credit Marketing What should we do?

Micro-Credit Marketing What should we do?

First we need to understand that we are not suitable for micro-credit marketing, although micro-credit marketing is good, but certainly not all enterprises are suitable. Even if appropriate, we have to combine the actual situation of their own enterprises to develop appropriate strategies and plans.

1. Clear goals First

We want to use micro-letter to solve what kind of problem, achieve what kind of effect. Micro-letter can help enterprises to achieve direct sales, increase the number of new users, increase the rate of repurchase, maintain customer key, so that customers to introduce, manage customers. Specific to each enterprise, first clear to which direction to do.

2. The target has been launched.

The first is to the public number of positioning, the core must be around the user needs preferences. In fact, you can think of the micro-trust public platform as a website or magazine to plan. To first analyze what users like, what kind of problems, for these, planning the public number of content, columns and so on. Be sure to let users feel that we are valuable to him, share what he likes, provide services to help him solve problems.

3. After the public number is established, it can be popularized to attract fans.

The usual practices are as follows: A. We can use existing channels to promote the increase of public information; B. If we have a product, add it to the product package and description. C. Aggregation of its activities. D. Attract fans through quality content.

Note: In addition to attract fans, the most important thing is to tell the user, pay attention to what benefits I can get, do not be a sweep of a two-dimensional code will be all right

4. Keep fans.

It's easy for users to focus on you, and it's easy to get off the hook, so keep the fans through the operating account. Therefore, we will continue to provide users with valuable content and services, especially to plan some with interactive content, activities, suitable to do some quality original content or aggregation of quality content.

When we are running our public number, we should not just advertise or forward worthless information.