Micro-public exploring socialization marketing: can copy millet mode?

Micro-public exploring socialization marketing: can copy millet mode? (TechWeb with map) two years ago, 3 hours to sell 200 million of the results of the mobile phone field of the new player fame, but also for its micro-blog to build a marketing management system of a small company-micro-media fame. The micro-media team, in the early days of entrepreneurship is the development of China's first commercial based on semantic analysis of products-to ask the word, in the transfer of products to Jinshan, and the funds into the public opinion monitoring technology, and in 2012 formally transformed the social marketing management platform and services. A few days ago, the micro-public announced that the Yu Dinghui venture Investment, the opening of the Fund, such as four investors to invest in tens of millions of yuan, and in the previous, micro-media has won the Qing branch and Zhongguancun government fund two rounds of tens of millions of yuan investment. Micro-Media CEO Wang Zhen refused to disclose more details of Zhongguancun government funds. In the achievement of millet socialization marketing success, micro-media also gradually find their own business model-social marketing management platform and services. But how to solve the problem of profitability in an industry that does not lack attention? How can the micro-audience restructure their business model when pure technology has become a competitive barrier? And the capital of successive injection, but also to the micro-public what? From the marketing inspiration of Millet 2009, micro-media predecessor-asked days into the field of social marketing, as a technical team, asked the day to choose the public relations company to do monitoring technology support as the main business. For example, the second half of 2010, the implementation of the good life of the executive company in the sea interaction, the back is to provide technical support. Although the good life lets the Cofco earn the eyeball, but to the active backstage in the question day team, either the name or the profit has the limited income. Ask the real noble, is lei and his millet team. 2006, the predecessor of micro-media-asked days company will be a name to ask the day of the product transfer to Jinshan, the latter on the basis of the development of PowerWord 2007 version. Since then, micro-media and Lei. In the millet mobile phone ready to market, Millet mobile phone founder Lei and Li Vanchang decided to heavily deploy social media. At that time, has been in this field for more than a year of micro-public, nature into Lei vision. In addition to ask the day of the code transactions during the mutual understanding, the cooperation between the two sides more naturally. June 2011, Millet began to cooperate with the day, the use of micro-public operating system, market information monitoring for market strategy to provide effective market feedback information. In the same year December, with the deepening of cooperation, millet upgrade to the micro-marketing system, Enterprise micro-blog matrix management, in micro-blog found more marketing opportunities. After the March 2012, Millet for strategic transformation, a comprehensive turn to micro-customer service operation strategy. Micro-public according to the needs of millet and marketing process to order Millet Micro Customer service marketing system, supporting the expansion of more than 30 micro-blog operation team for unified platform operation and management. With the cooperation of millet to the public opinion monitoring function on the basis of more attention to the social marketing services in the field of opportunity. The success of Millet mode also let the team understand, build communication channelTao, is one of the most important needs of many enterprises, it is also asked the core value of the day. In the beginning of 2012, asked days (Beijing) Information Technology Co., Ltd., transformation to create a social marketing management platform and services, the same period renamed to Micro-media. By the end of 2012, the list of clients has accumulated millet, where customers, merchants Bank, Guangdong Bank, Poly-Mei excellent products, le bee nets and other well-known companies.