Microsoft considers allowing Android apps to run on Windows and WP

Microsoft is considering allowing Android apps to run on windows and WP according to foreign media reports, people familiar with the matter said Microsoft was considering allowing Android apps to run on Windows and Windows Phone to bolster its own platform. The lack of application is Microsoft's biggest bottleneck in the mobile industry. Some argue that Microsoft should give up Windows Phone and customize an Android version, as Amazon does. It is also called unreasonable and arduous task. With Microsoft's recent appointment of a new CEO focused on mobile and cloud, Nokia is likely to launch an Android phone and the industry's Android apps will appear in Windows, will Microsoft eventually test Google's "forbidden fruit"? People familiar with the matter said the company was seriously considering allowing Android apps to run on Windows and Windows Phone. The plan is in the early stages, but it is said that some Microsoft insiders are in favor of allowing Android apps to appear in Windows and Windows Phone stores, and others think that could lead to the demise of the Windows platform. Internal disagreements indicate that Microsoft will need to consider any radical action carefully. Mobile-end Windows ubiquitous Android is the equivalent of mobile-end windows, with no sign of growth stopping, and a major obstacle to Microsoft's progress in the mobile market. Microsoft faces the challenge of expanding the number of Windows Phone shipments and apps, while supporting Android apps running on Windows Phone and Windows can have an immediate effect. Of course, this is a cautionary tale. The BlackBerry BB10 platform had similar strategies to support Android apps, but it didn't work. Of course, Microsoft is different: It has strong support for businesses, services, and cloud software sales, and has the buffer space needed for aggressive action. Nokia's smartphone shipments are also significantly higher than the BlackBerry. According to sources, Microsoft's plan may be to avoid excessive involvement, and it wants to allow Android apps on Windows to control consumers downloading their stores, but it is unlikely to want to handle the complex work of supporting an extra platform. On the contrary, it is likely to introduce a third party "enabler" if such a scheme is actually implemented. Intel and SoftBank Bluestacks may be able to help Microsoft. Intel is implementing the concept of a dual operating system that allows PC vendors to build hardware that runs both Windows and Android. At the same time, AMD supports bluestacks to support users to run Android apps in Windows with the help of an ARM processor embedded in some of its chips. Bluestacks supports Android apps running on Windows for years, and Lenovo and Asus have worked together to bring its software into PC products. It is unclear whether Intel or Bluestacks is actively negotiating with Microsoft. Bluestacks declined to respond, but according to sources, Intel's plan shows that it has been urging Microsoft to provide Android apps in the Windows Store store. Regardless of which Third-party company is involved, any way to support Android apps running on Windows and Windows Phone needs to be very easy for consumers to understand and use, even though it's not easy to virtualize Android apps on Windows. The challenge for developers will also lead developers to how to adjust and manage their applications to Microsoft's implementation and process, and may make native Windows developers more confused and alienated. Developers are also likely to abandon Microsoft's Metro apps altogether, opting for a more relaxed approach to porting applications. Before making a decision, Microsoft must weigh the factors of technology, partners, and the impact on business models carefully. Why does Microsoft want to do this? The answer is simple: embrace, extend and destroy. This is the phrase used by Microsoft in the 1990 to describe its subversive industry standards and competitors. Although the company has been trying to convince developers to embrace windows Phone and windows, it must respond to the mobile industry that it faces. Embracing Android and extending it to Windows and the Windows Phone App Store are a temporary help for Microsoft in the application scramble, while also potentially curbing the flow of consumer smartphones and tablets based on Android and iOS. Does the mobile end also gamble? Introducing Android applications to Windows is likely to be achieved at least when Windows 9 is rolled out. Microsoft is also considering offering Windows Phone and Windows RT free of charge to entice OEM manufacturers to produce equipment. Microsoft certainly cannot "wipe out" Android, but to achieve long-term success, it needs to draw consumers ' attention to its hardware and services. PC-side windows 8 is already a big risk, and Microsoft now has to decide whether to make the same big and unorthodox adventure on the mobile side. Translator: Le bang Baidu news and technical cooperation with NetEase manuscripts, reproduced please indicate the source.