According to foreign media reports, Microsoft in Thursday released a new U.S. market-oriented local transaction aggregation services Bing offers. At the same time as the service, Microsoft's previous launch of a similar feature of the group buying service Bing deals has quietly closed.
Groupon, LivingSocial, and many of their clone sites have cooled markedly in the past few months, but this has not stopped Microsoft from launching a brand new local deal aggregation service, Bing offers, for the US market. Most oddly, Microsoft has been pushing group-buying services to Bing Deals in 2011, which has a similar function to Bing offers.
A Microsoft spokesman said that Bing Deals has experienced "a lot of overlap" over the past few years, and that Bing offers is essentially the next version of Bing Deals. Bing deals is focused on the best group deals to aggregate the entire network, while Bing offers is more focused on local deals, but it also highlights a large number of national deals.
Microsoft said Bing offers would aggregate "a large number of partners, including deals by a number of leading local transaction providers." "While Microsoft does not provide a complete list of partners, the service now offers deals including LivingSocial, Groupon, Spotted Fox, Doubletakedeals and many small providers."
The graphic design of the Bing offers service is similar to most Microsoft products. As a group deal aggregator, Bing offers is pretty good. Users can browse group buying service according to food, activity, fitness and other categories. As Microsoft stresses, "The Bing offers experience makes no difference between tablets, mobile devices and PCs, so users can access the best deals wherever they are." ”