Microsoft really need to promote WP system?

Today's Microsoft is in a serious dilemma: it has little say in the mobile space.

iDoNews reported No. 216 July 7 (WeChat iLoveDoNews)

Office and Windows product lines are Microsoft's Cash cow business, which accounts for more than half of revenues. Unfortunately, in the mobile Internet era, office systems and operating systems have become free.

Apple, Google, and Kingsoft in the country have all launched the free Office productivity products, forcing Microsoft to also have to pay for free, of course, for Enterprise Edition, but who will use Enterprise for mobile or tablet users? Operating system, the difference with the PC-side operating system is that the mobile operating system without authorization to buy. The market share of Microsoft's WP system only accounts for about 3%, and the growth sluggish.

According to a network survey, the operating experience of Microsoft's WP system is rather poor, mainly the lack of applications. As for its users, it is difficult to talk about high quality, such as mobile social networking applications to refuse to develop WP client, the reason is to buy WP mobile phones are reluctant, not much value. Not rich applications, there is no user-scale, you can not attract developers to enter. It used to show off the fluency of the system, but now with the addition of the Android ART mode, this is not an advantage for Microsoft. WP system completely became a tasteless, abandoned a pity, tasteless food.

However, Andrews is actually paying for Microsoft. In 2013, Microsoft patented Android devices with a license fee of 3.4 billion U.S. dollars. If Microsoft itself also released Android phones, it still has some competitive advantages, without having to stick to the WP platform.

Since Microsoft acquired the Nokia handset division, Nokia has released Nokia X, the low-end Android phone, removing all of Google's services and porting all of Microsoft's service applications to build Microsoft's own system.

There are industry speculation that Microsoft is committed to promoting high-end smart phones in the WP system, and low-end promotion with Android to replace Nokia's outdated Asha system. However, according to the latest media reports, Nokia is hiring a camera-driven senior engineer and noting Android system development experience. As the advantages of Nokia's high-end mobile phones, mainly video technology, Microsoft may be interested in Android system as a high-end mobile phone platform, fully join the Android camp.

As for the WP system, with the improvement of Android system, no advantage. Can not bring high-end users, there is no user scale, and can not be charged, but also spend a lot of resources, whether there is still need to promote?

iDoNews believes that Microsoft does not need to promote the WP system. As the king of the desktop operating system, Microsoft still stubbornly promote the WP system in this situation, it will only fail, affecting their performance. Although giving up the WP system has lost face, however, leaving Microsoft to consider less time.

Strong limelight Android and Apple systems, all have the intention of counter-attack desktop systems, and can be labeled free banner, which hit the sore spot of Microsoft. Moreover, neither Apple nor Google make money based on operating systems and Office software. Coupled with the recent decline in Microsoft's desktop operating system share, there are reports that China South Korea and other interested to stop buying the latest Microsoft operating system, the reason is out of security considerations. None of these bode well.

Microsoft, it is possible to give up the WP system - the new CEO Nadella took office, may change Microsoft's existing strategy, launched several major moves to find a breakthrough for Microsoft's mobile business.

Bill Gates once said - we are four weeks out of bankruptcy to encourage ourselves and maintain a sense of crisis. After Ballmer, Microsoft's crisis is closer. Can Bill Gates help Nadella achieve the reform? In recent years Mr. Gates has been selling Microsoft shares, currently holding Microsoft's stock market value of 13 billion US dollars, in its huge asset size of 76 billion is not the bulk. I hope, he is not back to the blind curtain listen to politics.

(The author delayed flight, starting to iDoNews column, reprint, please indicate the source and source.)