Microsoft Windows or support Android apps

Lead: American Science and Technology blog The Verge this week titled "Quirky partners: Microsoft or Android Apps in Windows" (Strange Bedfellows:microsoft could bring Android apps to Windows) said there had been recent rumours that Microsoft would consider allowing Windows and Windows Phone platforms to support Android apps. Industry insiders believe that this will help Microsoft make up for the number of applications in the short board, and prevent users to further flow to the Android platform. The following is the full text of the article: the most serious of all the challenges Microsoft's mobile business faces is the scarcity of applications. The recent big hot game "Flappy Bird" reflects this again. Windows 8 applications are also rare, and Microsoft is hard to attract developers to develop apps for their phones and tablet platforms. Some argue that Microsoft should give up Windows Phone and turn to the Android system in a similar way to Amazon. Others argue that this is a difficult task. Microsoft has now chosen a mobile and cloud computing expert as CEO, Nokia is likely to launch an Android phone, and the recent rumors that the Windows system will support Android applications, then Microsoft will eventually take the Android ship? Sources close to Microsoft say Microsoft has carefully studied the feasibility of supporting Android apps on Windows and Windows Phone platforms. While the plan is still in progress and at an early stage, the message shows that some in Microsoft are inclined to offer Android apps through windows and Windows Phone App Store, while others believe it will lead to the demise of all Windows platforms. This divergence of views means that Microsoft needs to be very cautious in its decision making. Android's position in the mobile device market is similar to that of windows in the PC market. Android's growth has shown no sign of stopping and has created a huge impediment to Microsoft's development in the mobile market. The iOS platform may be the most attractive to developers, but Android has ruled the smartphone market, which is behind Windows Phone. Developers often launch iOS and Android apps at the same time, and are willing to invest time and money on both platforms. However, for Microsoft, Windows phone's device shipments and applications are short boards. In this case, making Windows Phone and Windows support Android apps may be a shortcut to solving the above problems. BlackBerry (9.32,-0.36,-3.72%) has previously tried to get the BlackBerry 10 platform to support andRoid application, but did not achieve good results. But Microsoft may be different: Microsoft's business, server and cloud computing software sales will be a powerful backstop, allowing Microsoft to make huge adjustments in the consumer business sector. Nokia also sold far more smartphones than blackberries. Of course, this does not mean that Android apps will succeed on Windows and Windows Phone platforms, but Microsoft has an advantage that BlackBerry does not. Introduction of Third-party Partners The latest rumors that Nokia is a deep custom Android, in which the integration of Nokia and Microsoft's applications and services, and the custom system for low-cost mobile phones. But the source said that Microsoft's plan may not be so much. Microsoft wants to make Windows support Android apps and control the App store, but doesn't want to support another platform. If the plan were to move forward, third parties might be introduced as initiators. So where does Microsoft look for help? Providing Android on the Windows platform is still an open proposition, but Intel and software company Bluestacks are likely to bring a good start. Intel is pushing the concept of a dual system and wants PC vendors to develop hardware that runs both Android and Windows dual systems. Meanwhile, AMD is working with Bluestacks to help users run Android apps in Windows. Bluestacks also received Intel's investment, the company's technology has been applied, and Lenovo and ASUS signed a cooperation agreement. It is unclear whether Intel and Bluestacks are negotiating with Microsoft. A Bluestacks spokeswoman declined to comment, but sources close to Intel said Intel was also pushing Microsoft to offer Android apps in the Windows App Store. Regardless of which company you work with, the way the Windows platform runs Android applications must be easy for users to understand and use. While it is not easy to virtualize Android apps within Windows, it can also be attractive to users if you implement the barrier-free installation of Android applications through the Windows store. But similar moves by BlackBerry have not been successful, and Amazon app stores are awash with outdated apps. This approach also raises the question of how developers can manage applications in Windows. This can lead to accelerated departures of native Windows developers. In addition, developers are likely to completely abandon the development of Microsoft's Metro style applications, but chose to direct the Android application to the Windows. Before making a decision, the factors Microsoft needs to consider include technology, partners, and business models. Or to develop cloud computing business so why would Microsoft want to do that? The answer is simple: surround, expand and destroy. This is a microSoft 90 's strategy, its aim is to change the market, to fight against competitors. While Microsoft is trying to attract developers to accept Windows Phone and Windows platforms, it also needs to respond to the realities of the current mobile industry. Enabling the Windows platform to support Android apps will temporarily address Microsoft's weaknesses in the number of applications, but will also lead users to opt for Android and iOS handsets and tablets. Android and iOS users often register and use Google and icloud accounts, but few Windows 8 users have ever enabled Microsoft's cloud computing services. Microsoft is promoting applications such as OneDrive on Windows, iOS and Android platforms, but the total number of Windows platform applications remains low. If Android apps and services like office and OneDrive attract users to the Windows platform, it doesn't matter whether users use Android apps or Metro style apps, because users will log in with Microsoft accounts and use Microsoft's services. Nokia's Android phone, code-named Normandy, will also push users to use Microsoft's services. For Microsoft, the purpose of enabling Windows to support Android apps is to prevent users from moving to the Android platform and to attract users to use their cloud computing services. If Microsoft could persuade more users to buy windows, it would also help the company's smartphone and tablet businesses. Before Microsoft launched Windows 9 in 2015, Windows was unlikely to support Android apps, and Microsoft would face challenges in cloud computing and consumer PCs. Microsoft is also considering offering Windows Phone and Windows RT free of charge to attract OEMs to develop these platforms, and supporting Android apps may be the next step in the future. Microsoft cannot destroy Android, but if it wants to achieve long-term success, Microsoft needs users to take their hardware and equipment business seriously. Microsoft has risked a lot at the launch of Windows 8 o'clock, and the company now needs to decide whether to take the same risks in the mobile business. (D-Gold)