Microsoft Zhang: Cloud + end of the era or the breeding of subversive companies

After the financial crisis, the new technology industry, once seen as an economic haven, failed to continue in 2012 years, but in the view of Microsoft's senior vice president and Asia Pacific Research and Development Group chairman Zhang, Cloud computing, large data and mobile Internet are still important areas of entrepreneurship and investment, At the same time, traditional industries also need the transformation of new technology to promote the upgrading and transformation of the industry, new technology industry is still full of opportunities.

He believes that the deep integration of industrialization and informatization is changing the face of the whole economy and business. Internet of things and cloud computing as the foundation of the wisdom of the city just like springing up, the bleak 2012 will not continue for too long, 3G integration and 4G network construction, cloud computing and the formation of large data industry chain, mobile Internet in the field of traditional business changes, etc. All of these will have an important impact on the macro-industrial trend in the 2013.

He also said that Windows 8 is the key to Microsoft to get through all kinds of intelligent terminals. Windows 8 is reshaping a new Windows operating system, and Microsoft uses Windows 8 services to ensure connectivity between the terminal and the cloud, facilitating the interaction and sharing of devices with others.

Cloud + End era three platforms or the creation of subversive companies

Zhang that in the next few years, IT industry has been a cloud + end of the era, into three platform competition, that is, the first intelligent terminal platform, including PCs, tablets, mobile phones, televisions, automobiles and other terminals of the operating system platform; the second is the cloud platform. The third is the cloud and the end of the business and social platform. These three platforms are likely to generate subversive companies.

When it comes to the hot topic of big data, he says the data itself continues to generate data, the data that creates new data. Using mobile maps as an example, the map itself can be regarded as a collection of geographical data, but when more and more users use GPS to locate their location and release the information to social networks, this creates new "people" data. The explosion of this data will continue for the next 5-10 years.

Especially on the basis of cloud computing, "small but Beautiful", "Fast and refined" industry large data start-up companies, will be the entire business system has a difficult to assess the impact. Whether it is to do the hardware, platform, or to do the application, to do the service, in the final analysis is the data as the core, data as the driving force to enhance the product to the user's gravity, strengthen the competitiveness of enterprises, to create new business opportunities.

For business competition participants, big data means exciting business and service innovation opportunities. Retail chain Enterprises, electric business giants have been in large data mining and marketing innovation has a lot of success stories, they are very sensitive to business acumen, the courage to invest in the future of the company, and thus obtain a generous return.

Mobile Terminal OS War is just beginning.

Zhang is also very optimistic about mobile internet, he argues that the biggest opportunity for always-on cloud services and interconnected populations and devices is how to develop a social network that reflects the relationship between human beings, people and machines, machines and machines in the real world, centered around people, data and services. The attempt to digitize, network and commercialize the real social relations has already begun, but the degree of digitalization in the real world has not been enough so far.

He argues that the platform for a social network that truly transcends national, ethnic and cultural barriers has not yet been built, so there has been no mobile application to brighten his eyes over the past year. But he also said it was a big opportunity for the mobile internet industry. Many of the innovations in mobile Internet in recent years have been in changing and innovating socialized business and social platforms, and more money is pouring into the field.

When it comes to competition for mobile terminal OS, he says the mobile Internet arena is really the most important. IOS, Android, Windows, "mobile three" competition has just begun. Apple, Google, Microsoft are trying to strengthen their own ecosystems, Microsoft in the last two months, has released a series of new products Win8, WP8 and surface, has been welcomed by the market.

On December 5, IDC, the authoritative research firm, published a 2012-year report on smartphone market statistics (the fourth quarter of 2011 to the third quarter of 2012) and 2016 market share forecasts that WP8 's market share for this year is about 2.6%, well below iOS, Android, 2016 's expected share will reach 11.4%.

Microsoft's killer--the interactive technology of natural person Nui

Zhang says Windows 8 is the key to Microsoft's smart terminals in addition to common computing terminals such as PCs, tablets, smartphones and game consoles, Microsoft has long been focused on the broader, ubiquitous intelligent device layout, such as Smart cars, smart TVs, industrial equipment and handheld devices.

He revealed that the Windows Embedded Standard 8 preview, just released in November, supports touch and gesture interaction, allowing tens of billions of new machines to be connected to traditional it devices and networks. This also makes Windows 80% the first truly meaningful operating system that spans multiple hardware platforms.

The hero behind so many platforms that support Windows 8 is the natural human-computer Interaction Nui (Natural User Interface) technology that Microsoft explores and develops, and the body sensing technology used in the Kinect is one of the Nui technologies, in Windows Phone 8, In Windows Embedded 8, Nui technology is embodied in speech recognition, the future NUI will be integrated into the product in various forms, and will also bring more new ways for the computer to perceive, interact and speculate.

According to Zhang, Microsoft Nui has submitted nearly 600 patent applications, relying on Microsoft Nui technology, the future of the computer can not only catch all kinds of human movements, can even read human lips, and rely on human action to create virtual reality 3D desktop, mouse keyboard, touch, Body sense and even voice is not a separate individual, but a unified whole, accelerate the communication between computer and human traffic. TechCrunch, the American Science and Technology blog, has said that Microsoft has made a leading position in the Nui field.

It is reported that Microsoft Nui technology is helping to provide services for the Ford and the car, the technology using Windows Embedded Automotive software platform Sync III and Microsoft Tellme Voice technology, already has 4 million vehicles equipped with NUI technology synchronization equipment. Zhang laughs that Nui's applications in home, entertainment, health care and business are limitless, and Microsoft will change the world's view of technology in ways that we can't yet imagine.

(Responsible editor: The good of the Legacy)