Millet 3 vs. the MX3 of the Charm clan: two survival modes

Original title: Millet 3 against the new aircraft of the new and old forces to lift the "line of Contention" September 2, the charm of the official release of the new Machine MX3, participated in the September Fiery new machine war. According to the daily economic news reporter understand, millet company popular model "Millet 3" will also be announced tomorrow (September 5) official release. For a long time, the charm race, the millet race is the hot topic of the industry, facing the escalation of market competition, "craftsman" and "fast fashion" millet will be a new round of PK. All along, the Charm clan is vigorously publicize its fine strategy, each time only push one model, and the cycle is long. September 2 night, the charm of the official release of the new big screen mobile phone MX3. In the charm of slow work out of the malt, millet as an up-and-comer, has been wantonly carved up market cakes. According to recent news, the Millet 3 will be officially released on September 5. In fact, the charm clan and millet origins quite deep. The charm founder Zang has disclosed in its official forum, the Millet Chairman Lei in the guise friend relations to obtain the charm family trade secret, and finally uses in the research and development competition product millet handset. Aside from the business tangle, two of companies compete on products. The MP3 started out years ago with a reputation and fans into the field of intelligent machines. and millet mobile phone through the internet marketing from behind, become a vigorous black horse. Because of the fierce competition, the current domestic smart phone battle, has shifted from hardware to software services and product price war. Lei, who started as an internet company, is familiar with the user experience, and the MIUI operating system developed by Millet has been exceeding 20 million users in just a few years. With many fitted models, MIUI began to form its own ecosystem. At present, millet after a number of financing valuations soared, and the charm still by the Zang 100% Holdings. And the charm of the boutique strategy, millet in a short period of time has released Millet 1, 2, 2 A, 2S, millet box, red rice, as well as the arrival of Millet 3, millet TV. The Charm people rarely published sales, but the industry estimates, the charm of the year shipments of not more than 2 million units. And the first half of this year, Millet sold a total of 7.03 million mobile phones. In an interview with the media, the Phantom CEO said that many big companies are not going to live long, especially internet companies, often diversified, although may soon achieve good results, but perhaps forget how good products are done, will soon be caught in the bottleneck. Yanhui, the Secretary general of China's mobile phone, told the Daily economic news that the charm clan and millet represent the two survival modes of the mobile phone company: The Charm clan relies on the persistent research and development accumulation and the cautious market investment, accumulates the reputation unceasingly, avoids the dangerous price war trap, reduces the financial risk. "Millet is not so much a mobile phone company, it is an internet company, it only uses the mobile phone as a carrier to expand the consumer electronics market, so as to get through its Internet products and the channel between users." It leverages marketing and price advantages, expands rapidly, and gains the ability to make money on hardware products with software. "Yanhui said.