Millet a plus overseas articles: the Alternative and industry giants wits

Recently Millet and a plus not only in the domestic frequency headlines, in foreign markets is also rapid superior, often have foreign media to them or praise or ridicule. Foreign media androidauthority recently took stock of millet and a success factor, let us see how these two companies in overseas is how to aggressively rob Apple Samsung market. Here's the full text: It's not as simple as the big industry giants like Apple and Samsung, they're not the soft persimmon. Samsung spent 14 billion of billions of dollars on marketing last year, and Apple has a chain of stores and a large number of die-hard fans. If LG and Sony are hard to Qiangdian market share from their hands, what is the capital of Millet and an up-and-comer? Circuitous competition before we talk about social media tactics, we can't ignore the price of millet and the main factor of success. Millet and a mobile phone price is much higher than Apple Samsung, the difference is mainly the first two have no traditional marketing expenses. Let's take a look at a phone with a bright blind configuration bar: 1080p 5.5-inch screen, 2.5GHz four core 骁丽 Dragon 801 processor, 3GB running memory, 13 million pixel rear camera with 5 million pixel front camera, and you can enjoy all this with only 300 dollars. The phone also uses the world's most popular Android open source system CyanogenMod, no doubt this gives it a flash of visibility, the expected sales are also optimistic. A plus is only a primary player, but Millet is not small white. Millet said it won 14% of China's smartphone market in the last quarter, its cheap red Rice series is also in short supply. The Red meter note mobile phone has a 720p 5.5-inch screen, with MTK eight core processor, 1.7GHz plus 2GB running memory of the high distribution is only sold for 159 U.S. dollars. The more enticing Millet 4 is also just 320 dollars. But only by price war can not go too far, millet and a plus method is still many. Listen to the voice of the user many big-name companies are blind to the suggestions made by users in the forum, and have little direct contact with the users. They do not accept criticism and advice from users, share future plans with users, and obscure exposure issues. Research conducted by Moosylvania, an electronics agency, shows that 18-34-year-old people are extremely disgusted with advertising on social media. They will make good products, and they will do research and pursue quality before buying. They like the open and transparent manufacturer, which coincides with the positioning of millet and a plus. Millet vermicelli Millet has been trying to keep up with the fans. It responds to users ' comments and questions on social media and responds quickly. Millet will carry out many activities to interact with the user, and even created a Rice noodle festival to discount. According to the TheNextWeb Web site, the Rice Noodle Festival in April this year, the Millet maniac sold 170,000 rice rabbit mascot. Millet from the beginning of the establishment of the use of this fan-centric marketing strategy. The company was founded in 2009Through social media and forums with end users, and based on the needs of users to develop MIUI system. It is wise to build up user feedback channels and meet their needs, Millet has successfully applied the philosophy of speed feedback to the hardware field. It's not just about replying to comments. Millet invited fans to participate in product development, testing and marketing, and regularly held parties and invited fans to communicate directly with the engineers, resulting in a great increase in product quality and the homeopathy to consolidate the brand loyalty.