Millet size business: 10W Red rice powder

Wen/Blues Millet company put out 100,000 red rice mobile phone, 90 seconds was a grab and light. This is a guess from the beginning of the end of the story, the millet company should be very clear, 100,000 sets of 799 yuan four nuclear smart phones are placed in a few minutes to sell light things, 90 seconds or 180 seconds, important? Last year, millet in Sina Weibo on the first attempt to social sales, 5 minutes 14 seconds to sell 50,000 millet mobile phone 22.33 million of the forwarding volume also hit Sina Weibo forwarding the most. In this case, why does millet not continue to sell red rice on Sina Weibo, or find another popular platform, such as Taobao, such as just opened the payment function of the micro-letter. This time, the millet company not only sold 100,000 sets of red rice mobile phone in 1.5, but also caught 10 million fans in QQ space. 100,000 units 799 Yuan mobile phone can bring millet how much profit? The value of 10 million fans is only the most clear millet itself. Sina Weibo on a large number of millions of fans to forward an advertising content of the quotation is 3000 yuan, a own Tens fan account for a year to save the millet company's marketing costs can not be difficult to calculate. And QQ space behind is Tencent, called "Social marketing talent" millet from the beginning of a well-intentioned to hook up Tencent created a series of eye events. Then millet choose QQ space to sell red meters behind the real logic is God horse? There are three reasons: one. It's important for millet to be a big one. Millet builds a number of social networks on every new product. Look at the number of millet in each platform, Sina Weibo on the micro-company fans 1.56 million, millet mobile phone fans 2.05 million, micro-credit public account fans 2 million ... On the day of the red Rice mobile phone release, Sina Weibo has one more large-red rice mobile phone. The red Rice mobile phone Weibo account number is on July 31, the red Rice handset releases the day 1:30 P.M. establishes, has not had the evening 12 o'clock, the fan already has more than 80,000. The most common way for millet to accumulate fans quickly on Sina Weibo is to have the prize forwarded. In fact, in the award-forwarding activities, only the first layer of forwarding users is the core of millet target users, with the farther away from the core forwarding circle, the target user ratio is gradually reduced, the more to the back of the prize-driven attention. Millet mobile phone authentication space is May 21 this year only opened, now has 10.01 million fans. In fact, the July 29 Millet New Quiz page online, millet mobile phone authentication space only 1.8 million fans. Quiz page on the line at the same time, QQ space through a wide range of millet new quiz activities targeted to reach the target users, the same day for Millet mobile phone with fans 1.3 million, after a few days every day to maintain a million-scale increase. These are the precise positioning of the fans, are equivalent to the first layer of the award forwarding activities of the core users. It is easy to understand that the proportion of core target users in a fan directly determines the cost of the next activity. Otherwise, Li Vanchang in the red Rice mobile phone release day (July 31) excitedly exclaimed: Millet mobile phone certification space fans have more than 300Million. Two． Why do millet also need a QQ space on the large? (1) Cover micro-blog and micro-mail users. According to the QQ Space released data, booking red-meter mobile phone users up to 7.45 million, of which men accounted for 73%, age more in 20~35岁, the most concentrated TOP5 cities are Shanghai, Guangzhou, Shenzhen, Beijing, Zhengzhou, is the millet hope to reach the crowd. These users also through the activities to share their QQ space, for the reservation page created an average of 130 times/person's direct exposure. (2) QQ space information transmission ability. From marketing capabilities, Baidu, Google, 360, Taobao and other sites can be accurate positioning, to help millet at a lower cost to find the target users. But these platforms do not have the ability to accumulate fans and social sharing, so they cannot create the added value of multiple exposures. Micro-letter platform can accumulate fans, friends sharing ability is also strong, but the micro-letter account information pushed only to have fans, and then gradually spread through the fans, and can not directly rely on accurate positioning to reach the entire network target users, inefficient. Sina Weibo can achieve accurate positioning, fan accumulation and friends to share, but the current number of active users and advertising mode of exploration is not satisfactory. So, for millet company, sell 100,000 red meters mobile phone is just a small matter, stationed in a can achieve accurate positioning and have multiple exposure ability of social platform is the long-term benefits. Three. Millet is a life to do social marketing company Millet choice of QQ space is because of the QQ space behind the big Tencent brand can bring the eye benefits. Millet from the beginning to make a variety of smoke bombs, including co-founder Li Vanchang on Weibo posted on a business trip to Shenzhen, including the use of rice Rabbit and penguin image to the media to release invitations, so that the major media scrambling to report Tencent investment millet false news. What is the value of the investment of millet in Tencent? In Zhou's words, it is called bidding. For millet, even if it has produced such an eye economy, it will not be satisfied. On July 29, QQ space online Millet New Quiz page, millet company through the official micro-blog Express will be issued through the QQ space Red Meter mobile phone, but millet new media operations manager Zhong Yufei still lost no chance to send a micro-blog said thousand new "is the board", so, The media again with the Zhong Yufei of the micro-blog to say the rice pad chattering. Of course, with millet and Lei today's brand influence, millet even the next egg, will attract countless onlookers, so millet is never satisfied with the fleeting eye effect. Another explosion of Millet employees revealed insider, red Meter mobile phone originally priced is 999 yuan, because of being moved in advance leaked secret, so want to drop to 899 yuan, give users a surprise. Behold rebels a hard-hearted directly to the 799, this shows that the red Rice mobile phone will be mass production or a problem, so 100,000 sets of red rice how to sell still important? From the early Li Vanchang with a gang of navy in each major forum pull users start, it is doomed to millet is a life to do social marketing company.For millet, building a large is a serious matter.