Millet to enter India market online sales model facing test

According to foreign media March 25 news, millet company has always been not satisfied with the Chinese smart machine market biased in a corner, following the early March millet in Singapore, millet in the evening of March 24 confirmed its formal accession to the Indian market, and India mobile phone manufacturers Micromax launched a positive competition. Hugo Barra, vice president of Millet company, also exchanged Twitter accounts with Google's Indian business director, Rilaja Anans Dan Rajan Anandan, on 24th night, when Hugo later referred to Nam Dan in Twitter, a move that was thought to be a signal of cooperation between Millet and Google. Millet with a unique network sales channels, low price, in China's regional influence. Millet's mobile phone price almost dried up all the profits, only to mobile phone users to sell software and services to obtain profits. Millet is in the second largest mobile phone market after China, which is intended to test whether its Chinese model can work well in the world through the Indian market. As with millet, Micromax, India's biggest handset-maker, is also using a low-cost strategy, but Micromax has taken the physical-store sales model and has attracted one-fifth of mobile subscribers in India, behind Samsung. At present, there are two factors to ensure that millet can successfully enter the Indian market. First, use online discounts to sell mobile phones. Motorola has benefited from the model, in less than 15 minutes, its 20,000 Moto G online sold out, Motorola Flush and the Indian electric Flipkart for the new machine Moto X signed exclusive sales cooperation. Second, with the network giant Google cooperation. Google hopes that more and more Indian users will use Google services through their hands of smartphones. And the cooperation between Millet and Google on the one hand to help Google open the Indian market, on the other hand because Millet can rely on mobile phones on a large number of free application downloads to attract Indian users. But there are also many factors restricting the entry of millet into the Indian market. For now, Chinese-made labels are seen as a quality flaw in the case of Indian mobile phone users having a choice. And nearly half of India's smartphone users do not use data traffic and apps. While the number of online buyers in India is growing, most customers are accustomed to buying mobile phones in physical stores, with only 1% online buyers. With the expansion of smartphone sales in 2012 and the last quarter of 2013, India's smartphones have not had enough room to rise. The latest figures suggest that more than 200 million smartphones will be sold in India in 2014, a challenge for Millet and its Indian rival, Micromax.