Ministry of Commerce: clearly support the first list of large department stores exposure?

Summary: Tencent Science and Technology recently learned that, in the Ministry of Commerce and other departments of the policy and funding of the dual support, to Beijing Wangfujing, Wuhan, Shanghai Hundred, the representative of the traditional business enterprises are blowing into the horn of E-commerce.

In the early hours of March 2, a new banner emerged in the wave of state-owned capital's massive foray into the Internet. Tencent Science and technology recently learned that, in the Ministry of Commerce and other departments of the policy and funding of the dual support, to Beijing Wangfujing, Wuhan, China, Shanghai Bai Lian as the representative of the traditional business enterprises are blowing into the horn of E-commerce.

This may also mean that, following network video, online gaming, E-commerce market is becoming the "national team" focus on the latest hot spots.

Ministry of Commerce: clearly support the first list of large department stores exposure?

Although a few years ago, the prologue of the state-owned enterprises to enter E-commerce has been quietly opened. However, the Ministry of Commerce clearly put large state-owned circulation enterprises into the scope of policy support, then began in December 2009, "on speeding up the circulation of electronic Commerce Development views" (hereinafter referred to as "opinion").

However, the Ministry of Commerce did not specify the specific object of support, and in subsequent documents and news articles, also did not mention the specific business name. Until the Ministry of Commerce's recent routine press conference, Beijing Wangfujing, Wuhan, Hundred, Shanghai Hundred three companies list was the first time the Ministry of Commerce "active exposure."

February 25, the Ministry of Commerce's regular press conference held in Beijing. At that time, the spokesman told the media that 2010, the Ministry of Commerce will strengthen the circulation system construction as the focus, enhance domestic consumption, especially residents of the final consumption of the promotion of economic growth, increase policy support. To strengthen the network shopping consumption is one of the measures.

In the press conference, the Ministry of Commerce spokesman once again stressed to "cultivate a number of strong, operating norms of professional network shopping enterprises, the construction of trade goods rich, service content of a variety of new business sites, and vigorously develop apparel, home appliances, home decorating, books and audio-visual suitable for online transactions, such as merchandise sales.

It is noteworthy that the Ministry of Commerce spokesman clearly said at the time: the future will further support the traditional business enterprises, circulation enterprises, commercial enterprises to further improve the online shopping system, and these "traditional enterprises" is Beijing Wangfujing, Wuhan, Hundred, Shanghai Hundred and so on. (See full text)

Tencent Science and technology learned that the above three state-owned business giants are a A-share listed enterprises, in the domestic traditional department stores, one side of the market, the strength of the strong. Why did the Ministry of Commerce take the initiative to mention the three companies? Are they the first objects of the "opinion" support enterprise?

On the afternoon of March 1, the Ministry of Commerce staff in the connection to the Tencent technology, said the "comments" specific support list and support measures have not been determined, the relevant work is still in progress. The personage also said that recently the spokesman mentioned Beijing Wangfujing, Wuhan, China, Shanghai Hundred three companies, "may be a slip of the word," and the first support list is not directly linked.

But the person also admits that the Commerce Department supports the enterprise certainly will be the traditional department store giant, the supermarket chain and some "old". These three types of traditional state-owned enterprises will be the Ministry of Commerce's policy support key targets. It seems unlikely that these three companies will be excluded from policy support, whether or not the list is established.

The "national team" enters the electronic commerce path to uncover

Data show that last year in the first three quarters of China's online shopping sales amounted to 168.9 billion yuan, is expected to reach more than 260 billion yuan a year. At present, net purchase accounts for only 1%-2% of the total retail sales of consumer goods, compared with South Korea's 10%, the United States 4%, China's online shopping market still has huge space.

In this context, as early as a few years ago, a large number of state-owned enterprises and institutions began to dabble in the field of E-commerce. However, the "national team" seemed to be more keen on business-to-business models at the outset, in the context of a relatively mature e-commerce market for both business and consumer-to-consumer (individual versus individual).

Last August, the Ministry of Commerce China International Electronic Commerce Center subordinate "Cheng Shang Network" on-line. In just a few months, Prudential Business Network in the domestic launch of 30 regional E-commerce platform, these regional platform soon aroused media attention.

Recently claimed to obtain local government 3 years 9 million special funds "Hunan Foreign Trade Network" is one of them. It is reported that Hunan Foreign trade network by the Hunan Provincial Business department and the Ministry of Commerce China International Electronic Commerce Center, will be formally opened in March. The project is "Cheng Shang Network" one of its channels, the Department of Commerce in Hunan Province for 3 Years a total of 9 million special funds funding.

Even the media also stressed: "Similar to the service of Hunan Foreign Trade network of business-to-business E-commerce platform has 30 nationwide, Hunan platform is one of the 30 ' national team ' members." To a platform of 9 million yuan calculation, "Cheng Shang Network" under the 30 platform may obtain government funds as high as 270 million yuan.

Since the end of last year, some of the state-owned department stores with huge strength have been more focused on the field of business. These traditional department stores, under the force of the Internet tide, also face the great pressure of transformation and internal demand. Comply with the policy requirements of the Ministry of Commerce, enter E-commerce is undoubtedly the trend.

When the opinion was published last December, the Ministry of Commerce quoted the Cnnic report as saying that the user's most familiar consumer Web site was only 29.8% per cent of the user's cognitive rate, followed by a network of excellence of 15.6%; Jingdong Mall and Red Children ranked 9.5% and 4.5% respectively in three.

The Ministry of Commerce points out: "Accelerate the development of consumer-oriented professional network shopping enterprises." To cultivate a group of well-known, strong, operating norms of professional network shopping enterprises, the construction of trade-rich goods, service content of a variety of new business sites. ”

Analysts on this view, from the earliest Dangdang, excellent network and other Internet companies, to Suning, Gome and other electrical appliances such as traditional giants, and then to Wangfujing and other more traditional business enterprises, Chinese consumer E-commerce is experiencing "from the light to heavy" the evolution of the "trilogy." However, it may take time for the national team to have a higher rate of recognition among users.

In fact, in addition to the domestic large number of traditional business enterprises, such as COFCO, such as the monopoly of state-owned enterprises are also speeding up the pace of competition for the company.

In the middle of last year, Cofco's "I bought the Net" (www.womai.com) official on-line, in order to attract the popularity, "I bought the net" even also launched the "Cofco production team" and other SNS class fashionable game, and successively launched a series of marketing promotion services, Its speed is no less than the implementation of strong and famous for the well-known Internet enterprises.

COFCO Chairman Gaoning Even in public places solemnly declared: "I buy nets will be larger than Cofco group." This may be a dangerous and embarrassing sign for a domestic enterprise that has a history of 10 years without a single listing.