Mobile browser "Ming war"

Tsui after the App store, the browser is becoming the next wireless internet "The deer of the common."　　Following March 31 mobile phone giant Nokia injected the domestic largest mobile browser ucweb,4 month 15th, 3G Portal launched a rival browser platform strategy.　　Unlike UC's habit of having software built into a mobile phone terminal, the 3G portal has chosen to join hands with Renren, Youku, potatoes, excitement nets, Xinhua news agency Mobile TV, muttered six websites to jointly publish the latest version of its go browser, the mobile browser can directly play video, and the micro-blog and the game seamless integration.　　At present, the domestic mainstream mobile phone browser basically support video function, but must first to download and update the video plugin, in addition to support the number of downloads video site is limited. Through collaboration, Youku and other video sites can get a lot of traffic from mobile phones and users, and 3G portals can rely on these value-added functions to attract and adhere to more mobile phone users, and in the future to achieve patch advertising; In addition, through the browser platform, it can also develop different functions of plug-ins to achieve a variety of advertising patterns, it is learned that the current construction Bank,　　GE has become the first batch of plug-in display class advertisers. "The big internet era of wireless internet and PC interconnection is coming, the mobile phone will be its core terminal, and the browser is the gateway to the big Internet."　　3G Portal President Zhang to reporters. For Youku, potatoes and other video sites, if you can access more users and why not?　　According to incomplete statistics, China's video web site industry from the creation so far, before and after has been burned into 450 million of dollars, so huge investment has not been translated into the corresponding profits, most video sites are still struggling to lose money. As of the end of 2009, China's network video users have reached 240 million, every 3 netizens 2 are network video users, video become netizens spend the longest time one of the internet behavior. But the server and bandwidth and other hardware input and copyright investment has been high, it is understood that Youku monthly bandwidth costs only one item as high as 24 million yuan.　　How to change the huge flow of traffic to become the most anxious video site problem.　　Since the launch of the 3G last year, mobile phones have been viewed by video sites as the most promising areas for user fees, so they tend to be popular with mobile-phone channels that generate traffic.　　This situation has been reflected in the SNS website, at the end of March, Happy Net CEO Cheng to reporters, from mobile phone clients on the click has accounted for the new clicks of nearly 40%.　　In addition, according to 3G Portal revealed that the future will be open to go Browser application interface, so that more outside developers can be targeted to participate in. Some insiders believe that for domestic wireless internet companies, when the browser to lock more and more users and traffic, its importance is also self-evident will be promoted, then the business model will continue to hatch, which is the main reason for the parties to compete for browsers.