Mobile CRM product sales easy to get Sequoia B-round investment

Accustomed to the consumption of the Internet, it is easy to think that this is all rivers and lakes. In fact, behind the food and clothing in our daily experience, there is also a huge enterprise-class market brewing, and has gradually become its outline. According to 36 Krypton today, the main mobile + social + cloud "CRM start-up company Sales", has recently completed the B round of financing, the amount is rumored to be millions of U.S. dollars. After completing a round 7 months ago, Sequoia quickly completed a B-round chase for its excellent performance. Easy to sell "is by the former sales director of SAP products, the entire product can be seen as a business software consumer products" exploration. In general, enterprise-class software is more of a layer of business logic and management logic than the biggest feature of consumer software. For the past more than 10 years, almost all CRM products have been obsessed focused on business "and management", using the process management ideas of the big industrial era to control the enterprise. However, with the growth of the workers and the gradual replacement of the physical work by the intellectual work, people have found that the management methods that only focus on the process "and ignore people" have become increasingly difficult to implement. So about two years ago, the sales team was experimenting with the goal of exploring how to provide a more consumable experience and more direct work support to salespeople with social and mobile requirements, while meeting the needs of business management. In fact, there are many enterprise-class products with the same thinking, including the former vice president of Kingdee set up order management tools easy to order ", as well as the recent Harvest Tiger Fund tens of millions of dollars in the current goal of investment" and so on. Even in Appmesh, a mobile CRM product created by a former Salesforce employee, you can see the same shadow. Roughly in April this year, in my sales with easy to "communicate their 2.0 version, sales Easy" founder Shianze excitedly showed me the Salesforce mobile end of the recent revision: Look! Salesforce new mobile End is like us, they finally turn in this direction! Enterprise software Consumer Products ", this is not only the founder of the story, it is really a lot of big guys think is the enterprise market the next wave of subversion. For instance, the founder of LinkedIn, Reid Hoffman, has said that the consumer coat of the enterprise products, may be the next wave of technology IPOs, and Tencent, derived from consumer products enterprise Micro-letter "also recently entered the beta stage." When consumer products such as Yammer and Dropbox quickly rise, investors struggle to find local versions of these Silicon Valley companies. But in the past few years there have been few investment and financing events to subvert the corporate market. Why today? At last month's Baidu Alliance summit, director Li gave two explanations: 1, China's past labour costs are too low, the cost of purchasing and holding management software is higher than the manpower, then the enterprise has no incentive to adopt efficiency tools. But in the past few years, China's human cost has soared, the company really to pay attention to efficiency whenPoint。 2, the past enterprise managers themselves will not use the Internet, the new products do not feel, will not take the whole company to use. But the mobile internet has taught the bosses of China that they not only have mobile networking devices but they also use them, which makes a big difference. So the reality of China is: changes in the external environment of enterprises (intensified competition, commercial Internet), and the transformation of the internal demographic structure of the enterprise (the boss is younger in the workplace), coupled with the stagnation of Chinese enterprise software development over the past more than 10 years--these three interactions have brought a wave of new entrepreneurial opportunities. And in this wave of opportunities, enterprise software will not only focus on the internal enterprise, it will also take on the internal and external connectivity of the enterprise--so you'll see that almost all of the enterprise-class products we've covered over the past few years are no longer limited to the concept of enterprise collaboration, which is largely an extension of business-to-business collaboration. Of course, in the final analysis, any piece of fat can not escape the giant vision. Although director Li in last month's speech said the enterprise software is not Baidu's dish, wants a, T two home also not to have the interest ", but the big guy's mouth runs the train the precedent also is not once two times, believed that you will lose undoubtedly." Moreover, China's largest enterprise-class players are already in the game of bat and other giants: 1, Ali. Ali very early have Ali software "attempt, although soon be done yellow, but does not represent will break heart." Ali sitting millions of Taobao cat retailer, has already built their own electrical business enterprise-class product ecology, and by the electric business into O2O, also bearing the future dream of Ali. At present Ali in the enterprise-level market influence most far-reaching, apparently still aliyun, this is still the so-called "water and electricity coal" business (refers to the industry to build infrastructure). 2, Tencent. Tencent seems to have been a consumer company, but it may be the most potential player in the corporate market. The future trend, must be the enterprise break its own boundaries, B and c more seamless communication. Tencent from C to B efforts, from RTX to corporate QQ, corporate micro-letter, even including electricity, third-party payments and micro-trust CRM, can be said to have not been interrupted. There is also an interesting rumor: Last year, Tencent Investment Department has a large-scale meeting of domestic enterprise software companies, nominally in the consideration of investment, in fact, the industry a lot of temptation, so many companies at a time of high tension. In fact, Tencent to invest in the new market to enter the practice also has a precedent, such as investment Kakao Talk when the company touched the clear, back to the big recruit all used in the micro-letter. 3, Baidu. Baidu Phoenix Nest is in fact one of China's largest 2B platform, since the director of Lee are optimistic about the enterprise market, there is no reason to believe that Baidu will do nothing. 4, 360. 360 The company is the most interesting, we always think he is still in the enterprise-level market around security "big fuss, but recently heard a rumor is that 360 last year recruit hundreds of people to do enterprise products, the choice is the financial software sector." Are there any other tricks for startups and giants? We can look forward to it. (36 Krypton Author: shen)