Mobile Electric Business thinking Core: packaging shopping as entertainment

Tencent Science and Technology long song October 23 compilation groping forward in the mobile electric business industry has not fully found a clue. In a trend judgment, Jeremy Liu Jeremy Liew, an American venture capitalist, recently published his own opinion. He believes that the most important experience for users when shopping on the mobile side is to have fun during the shopping process. Because the mobile phone for the masses of users, its role in a large extent is to kill time or entertainment. Here's what he's going to do to explain this point: the pandodaily of tech-media, I think that e-commerce companies will make shopping fun when I predict the technology trends of the 2011. From Blue Nile to Amazon, the mission of the first generation of e-commerce companies is to simplify the shopping process as much as possible. To the second revamping business era, that is, a few years ago, Gilt, Group, LivingSocial, zulily and other companies have unveiled. They all use the "push" approach in the shopping process, offering a variety of products and offers via email, similar to the idea of mailing a beautifully crafted catalogue to consumers ' homes. Many people sit on the couch looking at such catalogues for fun, and these emails bring that fun back into the Web world. This trend has been further expanded as mobile devices become increasingly important shopping channels. The pleasures of the shopping process are further enhanced and even repackaged as a form of entertainment. Mobile phones have become entertainment equipment, enriching a lot of boring time. For many people, shopping has become a hobby, and social shopping apps such as Wanelo and Poshmark have indeed achieved a decent growth. But the main difference now is that people are no longer satisfied with the products and offers they are being pushed to, but are actively looking for them. They will take the initiative to open the shopping application and then look for products. They take it as a pleasure, many times a day. This shows that consumer behavior has changed significantly, and even is changing the pattern of the entire e-commerce market. Traditional e-business models are designed to transform visitors into customers. The focus of the process is the conversion rate, E-commerce has become a sales channel for the enterprise, everything is to allow visitors to put things into the shopping cart, and then the next single checkout. The new model takes a very different approach. It is not important that the user immediately becomes a customer, it is important that he or she will often come back, often using your application, often looking for products. Increased participation has become a major motivation. The reason for this is that many companies find that if a user likes to look at photos of beautiful shoes, clothes and household items, this person will eventually find what they want, and this person will naturally become your client. This is a customer-level perspective, not simply focus on conversion rates. This model is no longer limited to product based E-commerce, Tinder is an excellent example, it has been freed from the first generation of dating site "Workflow management" mode, but the network datingBecame a pleasure. On OK Cupid and Match.com, new users who want to make a blind date need to first refine their profile, a process that can be tricky enough to have a group of people who help people optimize their data. Counselors can help you choose the best photos and then better describe your interests and make you stand out from the crowd. The result is a sameness of information--everyone likes to walk on the beach. Next, the user adjusts the search parameters, searches for potential objects, and then designs attractive witty information. After that, they entered the anxious waiting for fear of being rejected by the other side. The whole process has no fun. Perhaps because of this, although many people like the results of dating sites, but few people like the process of dating sites. But Tinder completely changed the pattern. Like the fashion shopping app mentioned earlier, Tinder is fun from the start. Users can quickly browse for potential objects and pick what they like and dislike. Looking at the pictures of pretty Girls is fun. By the time you find yourself in the heart of someone, you will instantly feel a heartbeat-someone who you think is attractive and thinks you are attractive. As a result, the whole process can be light and not much expected. You don't need to have a word in the email, just a simple text to start the conversation. Because of the low input, there is no high expectations, any response will bring fun. And because it can be fun, Tinder users will continue to return to the site, and even use several times a day. If you are always looking for someone, the chances of a successful pairing are high. Even if you are waiting, you are equally amused. With the rising of mobile platform, I think this "interesting first" electric quotient mode, will gradually replace the traditional process mode. I don't know if the buying process of mortgage and auto insurance will be so happy, but I believe that from home to game, to food, will gradually integrate into this trend.