Mobile Electric dealer, B and C layout and scramble

Mobile Internet and E-commerce are the internet big guys rob the field, but the intersection of the two, we found that the mobile electric business seems not how surging phenomenon. But this is only a superficial phenomenon, the real battle, is raging in the undercurrent brewing. Why does the mobile electric chamber seem calm? Because this area is more than other mobile areas "dry", the contestants are the big guy, are already in the Internet domain has a certain degree of e-commerce share of the platform to participate in the eligibility. One does not rely on Angels, two do not need a consortium, so do not need to fry the market so fire, no "blood entrepreneurs", there is no empty gloves white wolf speculators, so everyone is quiet, count their own heart of the small 99. E-commerce, one is a B-end (merchant), a C-end (consumer), which for mobile electrical business, choose which to start? How do we get started? That's exactly what they're doing. (Here's B relatively macro some, covered similar to Taobao Consumer-to-consumer in the former a c) down from B in fact, basically all of the Internet in the field of Electronic business platform in the moving end, are trying to operate the B-side because they have no choice but to push their clients wholeheartedly and honestly Then I hope that the user on the platform to smooth transition to the mobile end, did not expect too many users who are not platform can skip the platform to register and directly become their mobile users, can smoothly transition to their old users, is lucky. Now I'm going to say why I'm starting with B. The above type platform's mobile end product, actually many for the PC side shrinking version, regardless of the interface layout or the shopping process experience, will not have the big change. Taking Jingdong as an example, in the course of this transition, it can be hundred percent grasp is the merchant (also not necessarily hundred cent), he can request (or is negotiated) the product a certain price or other advantages, to please consumers, that is C, but the control of C is not, And the mobile-end platform model has no breakthrough innovation, and does not start from C. In other words, it operates mainly B because it can only do B. Jingdong all the active interface of the inner page in the lower left corner of the client download the suspension window, a store also invited Hugo to shoot viral video to spread their mobile clients, their desire for C can only rely on the use of old users of the translation and interest attraction, in addition, there are no other feasible means. Summing up a sentence, look at this platform (product) need who, it wants B, then it starts with C, it wants C, then it starts with B. Let's talk about micro-letter 5.0, and perhaps you will understand this sentence more. Quietly from the beginning of the micro-letter C since the advent of the people has been the attention and discussion, but this is also true, it gives the imagination of the space is too big. As Tencent in the mobile internet on the first steady ticket, and then was placed in the field of electronic commerce to draw a sharp weapon, micro-letter 5.0 Beta version just one was exposed, it got everyone's hot discussion, especially indeedFixed the payment function, let people feel more closely to the pace of Tencent mobile operators. In fact, the micro-letter C is also forced to do, because the early Tencent electricity business Finally, inaction, did not accumulate any business, no B-side operating experience and resources, and just micro-letter from the supply of Tencent mother, there is no worry about C (product model is also a prerequisite), then, it is certainly to shun its natural operations C, The service is good C, and the more operational the more confident. Why? Because C is more valuable than B, especially in the mobile end, B is to chase the C run. Just as the micro-credit public account is open, not only a lot of people from the media, many merchants (B) also come over, and is autonomous. At that time, micro-letter is not guide and guidance, so B is not very clear what to do, how to do, as a mass information tool, or membership management system, or orders generated another channel, but first occupy a position to prevent future contingencies. On the network to see the micro-letter 5.0 Exposure Introduction, I am more concerned about two changes. The first is the classification of the public accounts, divided into subscription number and service number. The service number can only send a mass message in January, and the information display of the subscription number becomes displayed in the message box. Friends who subscribe to several public accounts should be able to feel that the move is for C, and micro-mail is wary of customers getting harassed because it's the only trump card that moves to the mobile-power business. As for the people who cried out for their own media lives, can only say: micro-letter does not leather your life, users will also leather your life, because micro-letter will be to do a media platform, users will increasingly not regard it as a media platform. One of my concerns about another micro-letter 5.0 change is to complete the payment closed loop. But the closed loop has not yet achieved much power and integrity, because the network is also only said in the test and carry out mobile phone charge recharge services, other commodity trading situation did not show also did not explain, but this is actually not a big deal, because after the first step, when to take the second step, how fast, the pace of how big, is the micro-letter of their own decisions, no longer have the ability to hinder and involved in it. Some people say that Ali also has Sina Weibo, it also began to get involved in the online payment (the latest version), is it possible to contend with, I think Sina Weibo and micro-letter product attribute is a gap, and is the more development, so, in the mobile social media (now put the micro-letter as a social media platform) to pay the future outlook, The latter is not worth talking about now. Let me say a few more words about the micro-credit quotient, although I think the micro-letter this from c, attract and standardize B, the final completion of the online transaction method is good, but I would like to see the micro-letter first involved in the O2O&C2B mode, (here O2O service I will only be defined as "eat and drink, basic necessities") Rather than a narrow definition of "physical commodity", as compared with the latter, the former can play the advantages of micro-credit products and a deeper and broader development space. Before we divide this b into professional online products, merchants B1, and O2OThe link has the entity shop B2. Then we will find that, because of the sales channel, the B1 demand for C is much higher than the B2 to C (here refers to the line traffic in the C), on the contrary, this c is fatal to B1, but to B2 is not (because B2 wired under the C source). This leads to B1 more fragile, to the platform, also increases the B1 "mutiny" risk, because B1 only see where C. So take B1, just temporarily, take B2, is long-lasting. Use C to win B2, and then attract to B1, the whole market, it is yours (of course, ideally). Mend Ali, hold B and around C although in front of the micro-letter, Ali slow a beat, but the spirit of the mend is still epic. First acquisition of the MO, although unable to contend, but at least can map a psychological comfort, and then in their own social media to do the half-life of the time, and injected into the Sina Weibo, and then the marriage of the gold map, spare no expense to save their position. But the effect is not particularly obvious, but to occupy the pits first accounted for. Supposedly Taobao cat and Jingdong should also not have too many differences, the notebook to move the end of the shift diversion is good, but Ali how to accept in the electricity business to do the second situation. Ali is said to be the second half of the seller version of mobile phones, for the moment do not say mobile phone function and the expected effect, on this action, you can see, Taobao also know that the merchant here is low loyalty, and they can only have control over the merchant, so have to think of the way, the B to retain, steady, to prevent its "job-hopping." In addition, Ali and Taobao jointly launched the "Cloud mobile phone" channel has been online for some time, a group of domestic handset manufacturers, to build and sell Ali custom machine. Some people say it's a bit late to make a mobile phone to preempt the mobile port. Late, although a bit late, but you enter the "Cloud Mobile phone" interface you will find that Ali Intelligent machine within 1000 of the everywhere, the lowest 399 (there may be a lower, I did not look carefully). The goal is very accurate, is the low-end machine, the audience is also the low end of the group. Why? The personal penetration rate of smartphones in China is much higher than that of PC. Especially in the underdeveloped three-tier four-line city, there are a lot of people who skip the PC directly into the mobile internet, which is now an important part of the online shopping community, and is a large potential group, Will play a huge value in the future, so now by the Low-cost Smart machine to seize them, is for the future of mobile power users to prepare for the competition. So Ali not only holds the B-end tightly, but also goes around the back to intercept, intercepting a group of low-end but with great potential c. In conclusion, the mobile electric business is a huge market, and the contestants are players of great strength, so a single big situation is not likely to produce, the market is big, domestic users are also large (and also at high speed), can catch a few percent point can live very well, so eat who, is not very realistic. All sides of the big guys, are also some from B, some from C start,Take advantage of the aspects of their grasp, and strive not to lag behind. As for micro-letter, "still hold pipa half cover face", the Emperor is not urgent, anxious dead the onlookers of the eunuchs (such as me), so, and so on after 5.0 come out to see again, if just dream, it is not impossible.