Mobile gaming users broken 120 million creative industries breakthrough content Bottlenecks

Mobile games Create a new kind of entertainment and application mode, and with the development of mobile Internet hot.　　The 3rd quarter of 2010, the number of Chinese mobile game users exceeded 120 million, reached 120.8 million, the chain growth of 9.1%, the same time mobile gaming market size reached 917.5 million. Mobile Internet Application Service rapid development, for users, Mobile entertainment has become the most concerned about the field, of which mobile gaming is undoubtedly the vanguard of mobile entertainment applications.　　However, China's mobile gaming industry is still in its infancy, to achieve "leapfrog" development still need to overcome a lot of problems.　　Mobile gaming user breakthrough 120 million recently, an "angry bird" mobile phone game is unusually hot, and immediately flew to all corners of the world, now this game has appeared on multiple mobile platforms, and only on the iOS platform on the total download has exceeded 10 million times, showing a huge explosive force. Now, several major domestic operators have taken action to build their own mobile phone game product base, in order to broaden the market for mobile phone game ready.　　Recently, China Telecom Game Operation Center was set up in Jiangsu, "Love Game" products synchronized online, mobile games in the active launch of a small climax. At the same time, domestic mobile game developers are also increasing the development of new games, and actively establish more non-operator channels. At the start of the year, Shanda announced a full acquisition of US game distribution and built-in advertising platform Mochimedia at a price of $80 million, while Mochimedia's CEO, Jameson Hsu, said it would pay attention to the layout of community games and mobile games. Recently announced the introduction of a mobile gaming platform, OpenFeint's Nineth city, in early July and announced a strategic minority stake in OpenFeint's parent company, the US mobile gaming and platform company Aurora Feint. The city also revealed that it is expected to launch a number of mobile gaming areas in the year, Tencent, a few years ago, has been involved in mobile gaming business, has also revealed that "bullish high-end mobile phone game platform", and has set up a studio dedicated to high-end mobile phone platform game development and Platform research and development;　　Intel will also invest $3 million in the mobile gaming platform OpenFeint. In addition, in the terminal production, new mobile phone models are emerging, the support of various mobile games is increasingly comprehensive.　　At the same time, mobile gaming content and experience have a higher promotion. Mobile gaming business into a gold rush according to CNNIC data show that, as of the first half of China's 420 million netizens 277 million are mobile internet users, we can see that the Internet usage habits of our netizens are becoming more and more apparent.　　As analysts point out, the mobile internet has become a huge scramble for big internet giants. At present, mobile internet users in mobile games, mobile reading, mobile microblogging and other segments of the demand performance more urgent, which makes mobile Internet application servicesWith the rapid development, mobile entertainment and other aspects of the application performance more prominent.　　For these users, mobile gaming is undoubtedly the pioneer of mobile entertainment, the market is promising. A report released recently by the Research center of the Qing branch shows that mobile gaming is leading the mobile internet industry investment.　　It is reported that in the middle of 2001-2010, China Mobile internet segments of the investment sector, mobile gaming has taken place 33 investment cases, accounting for the total number of cases of 27.97%, has disclosed the amount of investment cases for 26, the total investment amount of 120.45 million U.S. dollars, the average invested in 4.63 million U.S. dollars. With the popularization of 3G and the promotion of smart phones, mobile internet in China has been showing signs of maturity, and gradually become the coveted field of manufacturers. There is no doubt that the role of smartphones in life is more and more important, and will even become the trend of mobile phone replacement. And in the smartphone rich user software platform, mobile games, streaming media, mobile phone animation will continue to promote wireless value-added services, the main business growth.　　In particular, mobile gaming business, has been 3G industry in the development of the most important one of the gold, by the enthusiasm of the manufacturers. "Because of the high quality of the smartphone touchscreen, powerful program processor, optimized image and camera capabilities, greater memory capacity, more standard functions such as accelerators and GPS, it is more conducive to improving mobile gaming experience," analysts said.　　"With the rapid popularity of smartphones, especially the iphone, Android and ipad, it has been a great boost for mobile gaming as a pioneer." Industrial integration to help content innovation The data also shows that the market size of mobile gaming is in contrast to the third quarter, with a 13.1% per cent quarter-on-quarter growth, compared with a 5.1% decline in the second quarter.　　At the same time, Analysys international analyst and a number of mobile game business representatives for future expectations of the general view, the fourth quarter growth rate will fall. Admittedly, China's mobile gaming industry is in the initial stage, from the "leap-type" development there is still a big gap, its further development still need to overcome a lot of problems. First of all, SMS collection of three confirmed the impact of mobile phone game developers to the user effective charge; second, the mobile game developers pay more attention to product quantity than product quality, and the product from the type and subject matter there are more serious homogeneity phenomenon; again, although the mobile gaming platform shows a positive trend of diversification,　　But at present is in the adjustment period, the market appears the wait-and-see phenomenon; In addition, with the development of mobile terminals and communication networks, there will be more mobile entertainment, how to give users a new experience, so that users choose mobile games, but also in front of the major problems. However, with the continuous upgrading of smartphones and mobile networks, mobile gaming has grown in space.　　From the current market size and the size of users, mobile gaming is still a huge potential, unexplored areas, needs in the content, transmission channels, marketing, fees and other aspects to improve, to seek a broader development outlet. But ultimately, the handThe most important thing in the development of the machine game industry is creativity and content.　　From the current market on the product type, mobile gaming products in the user experience there is a larger space for improvement, the key lies in how to innovate products, improve content, how to break the style of the game, to follow up the needs of mobile internet users replacement. The development of mobile gaming industry has also shown the trend of integration with other creative industries, and the product gradually to the "Pan-entertainment" development. On the one hand, mobile games can draw on the integration of excellent film and television, literary works and other creative industries characteristics of resources to make up for hand travel industry, a single defect; On the other hand, will also enable mobile phone game products to diversify into a "pan-entertainment" products, to provide users with a more perfect experience For example, the recent hot mobile phone game "Big player", is in accordance with the screenplay, dialogue design, comics the stars of the play in the shape, not only have a variety of visual effects, there are real show battle scenes. (Edit/Zhang Lei)