Mobile Internet "Watching" the number of users have been more than traditional channels

The newspaper (reporter Wu Xiaoli) with the advance of 3G, users use mobile phone to watch video habits are forming. Take the recent London Olympics as an example, according to the Dcci Internet Data Center survey results show that the domestic access to Olympic information through mobile Internet access to 28.56% users, for the first time more than through traditional media channels such as television access to Olympic information (18.82%) proportion. In this respect, the industry pointed out that the development of 3G and mature, is to promote the mobile Internet watching mode transformation of the most critical factor.

It has always been the first choice for most people to get game information through television or to watch the game, followed by print media to obtain relevant information. Nowadays, more and more users choose to use mobile devices such as mobile phones and tablet computers to get information through mobile Internet, which has much to do with the great promotion of 3G business in recent years.

In the context of the growing demand for 3G network services, the domestic 3 telecom operators are sparing no effort to promote their 3G business, but also in the continuous improvement of their own network construction, the current user can experience a mature, stable 3G network communication services.

With China Unicom (600050, as an example, according to the reporter understand that there are 95% of urban areas can successfully receive China Unicom's 3G signal, the country has 56 cities have to 3G users by default opened the HSPA network (China Unicom 3G Network upgrade), under the faster rate as high as 21.6M. and Guangdong province Guangzhou and Shenzhen opened 64QAM (a receiving equipment, is widely used in digital cable television transmission and other fields) dual-carrier HSPA network, 3G speed upgrade to 42M.

With the maturity of 3G network, users ' online consumption habits change gradually. According to the 30th China Internet Development Survey Report data show that in the first half of 2012, the number of mobile internet users has reached 388 million, while online video, mobile TV, as well as microblogging and other 3G applications are increasingly welcomed by users.

In addition, operators to reduce user costs, optimize the content of the business package to provide, strengthen the 3G application of the continuous promotion and other ways to attract users to choose, experience. For example, China Mobile takes thousand yuan smart phone, TD Terminal as a breakthrough, organized the event mobile video promotion activity; China Telecom extends WiFi roaming services to 33 countries and regions including the UK; Unicom has launched a number of popular contract mobile phone programs to meet the user's larger screen size, Higher hardware configuration requirements. "The three telecoms operators who launched multiple offers during this year's London Olympics do not want to miss the chance to further entice users to turn around and train users to use their 3G internet habits." "Industry analyst. From the changes in the habits of domestic users to see, the current mobile Internet and related applications have become increasingly mature, user new habits will also be formed.