Mobile search field current Warring States dispute personalized intelligence will become mainstream

With the updating of Internet information and the rapid growth of the number of users, the search engine has become one of the most popular applications, and the searching domain has gradually shifted from PC to mobile search, which is opening a new era. According to China Internet Information Center (CNNIC) related data statistics, only 2012 in the first half, the search engine in the internet penetration rate has reached 79.7%.

On the mobile Internet, search applications also occupy an irreplaceable position, the huge user group has become the goal of the major enterprises competing. Unlike the PC-side monopoly, there is no absolute advantage in the mobile search field. Baidu is only one half of the body, appropriate search, search and Chase, 360, Pangu, such as the new Sharp is secretly exerting force. In the face of the new mobile Internet environment, only close to personalized demand, digging deep information technology innovation, it is more likely to overtake in the competition.

Mobile search in the Ascendant

The popularity of smartphones and tablets is changing the way people get information. According to the latest data, the number of mobile internet users over 520 million, has exceeded the number of Internet users.

Mobile internet will be the next development focus has become a consensus. With the advent of mobile internet era, the demand of mobile search service is becoming more and more obvious, and mobile search has shown great expansion force.

By the end of June 2012, mobile phone search users reached 260 million, compared with the 2011 scale of 17.3%. By contrast, data from the Internet Information statistics company comscore recently showed that searches for all search engines on the PC side fell 4.4% in September 2012, the first drop in PC search since 2006.

No doubt, mobile search this rising star is eroding the original PC search market, showing a strong vitality. The development of mobile Internet is the inevitable trend, with unique conditions.

First, the major brands of 3G mobile phone comprehensive offensive and domestic wireless network more and more high penetration rate, for the development of mobile Internet to create conditions. According to the survey data, 2012q3 China Mobile internet market size of 14.78 billion yuan, the year-on-year growth of 102.1%, the chain growth of 16.9%. The development of mobile Internet is gratifying, which further stimulates the demand of mobile search.

Second, the impact of traditional search services, people on mobile search has a significant demand for rigid. The report by the China Internet Information Center (CNNIC) shows that as of the end of June 2012, the search engine user size has reached 429 million, the second largest network application position.

Major manufacturers have to move to the beach mobile search

Mobile search of the huge blue sea attracted many manufacturers beach, mobile search field has not been missing the topic recently.

Baidu CEO Robin Li has publicly said that "Baidu has adjusted its strategy to move search as a key business development." "Although the mobile search did not maintain a single large, Baidu layout mobile search performance is not disappointing." Recently, Baidu fully upgraded mobile search function, a series of algorithm optimization, voice search breakthroughs, so that Baidu mobile search highlights timeliness, relevance and convenience.

Not only that, Baidu in the search field accumulation of a large number of resources and technical reserves can not be ignored. Baidu's mobile search strategy has obvious advantages for the industry's optimistic. Baidu released the third quarter of 2012 earnings, Baidu mobile market share continued to expand, mobile search traffic than the same period last year increased by 110%, compared to the previous quarter growth of 25%.

360 this year in the search field frequently exerting force, claiming "have search gene". Since August 2012 low-key online comprehensive search, and quickly won the domestic 10% of the search market share, 360 into mobile search is more logical. Recently, the domain name for m.so.com 360 mobile phone search has been quietly online. The mobile search is set as the default search engine for 360 browsers, although it is not clear what the effect of the mobile search, but the move by the industry as a "charter" with Baidu.

To Pangu, and so on behalf of the independent entrepreneurial approach to enter the search market after the formation of a new force. Half a month ago, after nearly two years of painstaking grinding and so on the official line, became China's first socialized comprehensive search engine. The recent focus has been on support for Google Weibo's Android client search, thanks to its collaboration with Sina Weibo. The mobile search engine, which relies on Xinhua and China Mobile, is called the national team. Its selling point is the search results can be sent to the mobile phone, as well as from Xinhua news, public opinion and other support.

In addition, last May, Tencent announced the restructuring, its search out of the PC search, and focus on mobile search field. There are some enterprises in the mobile Internet for many years, such as the appropriate search, easy to check and so on, constantly exerting force.

With the major manufacturers to speed up the layout of mobile search, this area will become more and more lively, mobile search the entrance of the competition will be more intense.

Intelligent will be the direction of mobile search development

The mobile search engine market scale expands unceasingly, simultaneously the market distribution also gradually clear. The latest data show that the number of wireless search site search share, Baidu 34.9%, the appropriate search 21% and Tencent search 19.7% ranked top three. Although Baidu still occupies the top spot, but three share the difference is not big, mobile search pillars situation is surface.

Love Network CEO Jianguo that in the era of mobile interconnection, due to consumer habits and other factors, life search most likely in the era of mobile breakthrough oligarchs. Mobile search opportunities and challenges coexist. Search services in order to take root in the mobile Internet germination, must adapt to its specific environment, the traditional search service can not be successful, only innovation can occupy the opportunity to achieve the curve overtaking.

Compared with the field of PC search, mobile search has different characteristics. From the breadth of information, people use mobile search more to find the relevant information nearby, the information should be more localized and geographical. From the search time, people use mobile search time to render fragmented and do not spend too much time on every search. Therefore, the selection of information is particularly important.

Not only that, mobile Internet is moving towards diversification, the future of mobile search will pay more attention to personalized and intelligent. To break the pattern of the industry, can provide differentiated product experience is the key. So the founder of Liu has such a position: so the net can not be compared with the known things, we do is a new thing, and the current people know things completely different, no way analogy.

Whether it is a technology or a model of innovation, each manufacturer or should strengthen the exploration of artificial intelligence, deep digging user information technology innovation, so that each user can get the real needs of the personalized information.