Mobile Game Broker Survey: Publishers and developers game

Core Tip: As a publisher and developer of the contradictions between the intersection, "Angry Birds" body implied in the application store platform between the two characters of the typical game.　　Shanghai Airlines reported that almost all mobile developers are talking about Angry Birds.　　Beijing time, March 10, "Angry Birds," the Finnish developer Rovio Company announced that it from Accel, Atomico and other well-known venture companies to raise 42 million of billions of dollars.　　This mobile phone game from Finland has again become the focus of the industry. None of the world's mobile developers is as exciting as the story of Rovio, the Angry bird developer.　　Angry Birds has been the number one paid application in the App Store rankings in 68 countries and has become the best-selling paid application in history. The 42 million-dollar financing is an important performance after Rovio's parting with its distributors.　　At the end of last year, EA announced the acquisition of Chillingo, the British game publisher of Angry Birds, at a price of 29 million dollars.　　As a publisher-developer paradox, the Angry Birds hint at the typical game between the two roles in the App Store platform. Publishers, developers game the magical entrepreneurial experience has repeatedly appeared in the newspapers: three Finnish young people, one day at the beginning of 2009, drawing a flock of bird sketches, rounded bodies, exaggerated eyebrows showing an angry expression, and developed into a cleverly designed iphone game ...　　This is the later "Angry Birds", its loyal players including British Prime Minister David Cameron.　　The success of Angry Birds has been interpreted by many commentators as the Apple App Store model, which has created 70 million of billions of dollars in revenue in more than a year, as well as authorized revenue from advertising and derivatives, for the vast majority of mobile developers.　　At the moment, its developers, Rovio, get 42 million of dollars in VCs, are planning to launch a series of films, expand sales of toys and other derivatives, and launch a Facebook version of the game. "In a way, the success of Angry Birds is not replicable," he said.　　Chenhao, founder of Cocoachina, the country's largest Apple developer community, said that in just a year, Rovio was the second-biggest mobile gaming company after Gameloft with the game. But after that, a famous spat broke out between Rovio, the Angry bird developer, and Chillingo, the publisher.　　The trigger is that Chillingo, the publisher, was bought by EA at a price of 29 million dollars. Rovio's founder, Vesterbacka, said Rovio and Chillingo released the game's iphone in December 2009 andAfter the ipad version, there was no further cooperation, and after that, all the games were released by Rovio themselves. "We will never use Chillingo again."　　"Vesterbacka said.　　Looking back on the growing path of Angry Birds, the relationship between distributors and developers is intriguing.　　In December 2009, the Angry Bird was officially online in the Finnish app Store, and in this small market, it was only downloaded hundreds of times to become the best-selling application, then the game in neighboring Sweden, Denmark, Greece and other countries have achieved a small success.　　But the real success of the game was in the UK and the US, which accounted for 90% of the game's total sales. In the course of entering the Anglo-American market, independent distributors Chillingo played an important role. The publisher had successfully sold many games and maintained a good relationship with Apple.　　After that, Rovio and Chillingo went to Apple to lobby, hoping Apple would recommend it. February 11, 2010, Apple agreed to put "Angry Birds" in the UK App Store application shop as the week home.　　In addition, Rovio also launched a free version of the "Angry Birds" for users to download the trial. After that, the game quickly climbed from the App store to the No. 600 place.　　By April 2010, it had become the first place in the App Store in America. "If there is no distributor Chillingo, there is probably no final angry bird."　　Chenhao concluded that the Angry Birds and other games of the Chillingo agent have a similar place in attracting users. But on the contrary, the development team Rovio after a solo to prove their strong strength, including the introduction of follow-up checkpoints, holiday update version of the implementation of the strategy.　　These are accomplished without the involvement of the issuer and have been a great success. After leaving Chillingo Solo, Rovio constantly add new hurdles to the game, and the players who have already cleared the gate will continue to devote themselves to the updated games.　　Every few weeks there are seasonal releases like Halloween and Christmas, and people continue to play the game. "Angry Birds" sample "The role of distributors in modern game development is fading, we no longer need distributors."　　"Vesterbacka said.　　But not everyone agrees with him, at least for the vast number of unsuccessful small app development, the issue is still a headache. "Now people who do Apple app development in China are mostly not making money." Wang Tao, a game-mobile developer based in Shanghai, told reporters that the same homogenization competition in the app Store, such as "Plant vs. Zombies", has sprung up overnight in the App StoreZombie game, so an unknown small company developed the game, very few people to download.　　EA's founder, Trip Hawkins, also sharply criticized that Apple's current mobile platform creates bogus business model illusions for Third-party developers, and that too many apps in the App Store make it hard for small and medium developers to attract users. According to statistics, the average cost per app application is 4000 dollars. "It can't even afford a decent table football table."　　"Hawkins said.　　This is also confirmed by the sales rankings of the App Store, where well-known game developers and distributors like EA, Gameloft, and PopCap are taking an increasingly lucrative position in the App Store. "Future publishers are sure to dominate the app store.　　"Wang Tao, who has worked in the gaming industry for many years, says the headaches for small app developers now are how to promote the game." But Chenhao, like Chillingo last year to promote the "Angry Birds" success of the model, it is difficult to succeed in the future, the Chillingo model is to go to a developer to find a good game, and give the developer to modify the proposal, get the agent to help developers promote, and ultimately split.　　In the process, Chillingo more to play the role of broker and producer, without the advantage of channel. After the Angry Birds put aside the publishers ' solo flight, the industry was once worried that its development team would not be able to launch the next and its equally successful game, but Rovio proved to be a good game to make a lot of money.　　The game then landed on Android, PS3, Facebook and other platforms. The new role of nine city March 11, vice president of Kowloon City and general manager of wireless internet Division Shen told reporters that the nine cities will officially operate its OpenFeint mobile gaming platform from abroad this month, and look for a number of excellent games to launch on the Android platform.　　Some in the industry believe that this means that the role of the distributor began to emerge in China. OpenFeint is a very popular mobile gaming platform in Europe and America. By joining the social function for the mobile phone game, OpenFeint helps to improve the stickiness of the game and is welcomed by the vast number of game developers.　　Developers in their own development of the game to add a openfeint program plug-ins, so that different players in a single game than ranking, chatting, inviting friends to join the game. Later, OpenFeint gradually evolved into a role as a game distributor, and OpenFeint had a huge amount of user resources in hand by implanting social functions.　　At present, there are 66 million registered users in OpenFeint, and the platform integrates more than 4,800 games. Industry analyst, OpenFeint may agent some games on the Android platform hairLine, and through the advertising division, mobile phone game installed capacity into the way to gain profits. This is a completely different game release mode from Chillingo.　　In this respect, Shen said it is also inconvenient to disclose openfeint into China after the profit model. "From the global trend of mobile game development, based on the Internet and the single game to join the social function, will be the future trend of product development, which makes the game more profitable model of the possibility, but also strengthen the game stickiness."　　"Shen said. "OpenFeint provides developers with a convenient solution to make their games easy to become social games and to have a greater chance of profit."　　Shen pointed out that China's market environment and foreign differences are very large, so after the introduction of the OpenFeint nine cities will be more focused on with operators, mobile phone terminals and a variety of different mobile phone application channels of cooperation. With this kind of enclosure movement, the game publisher is likely to become more and more strong in the field of mobile gaming, now, the Chinese app development team, in addition to doing their own game, but also to start learning and distributors to do well.