Mobile information, small fingertips on the big blue Sea

Core tip: Mobile Internet has brought great impact on traditional management mode, almost all enterprises are exploring the use of information mode to reduce costs and achieve maximum efficiency. Mobile information is a blue sea, who entered early, who is ready to do well, who may lead the next era of development.

"Fulcrum" reporter Li Xiaofi

Ten years ago, mobile phone as a communication terminal, in the eyes of people is just a simple communication tool. At that time, China's internet users were less than 60 million, China's total number of mobile phone users is 200 million; today, China's internet users are over 500 million, and the total number of mobile phone users in China is almost 1.1 billion.

With the rapid development of mobile terminals of smartphones, the depth and breadth of communication industry in all areas of economy and society has obviously improved, and we are clearly in the era of mobile interconnection.

Information itself is no longer just a means, but become the goal and path of development. Of the 18 major reports of the party, 19 of them refer to information, informatization, information Network, information technology and information security. The report is to explicitly put forward the "information level greatly improve" into a comprehensive well-off society, one of the goals, and put forward the new industrialization of Chinese characteristics, information, urbanization, agricultural modernization road, to promote the "four" synchronized development.

Nowadays, information technology is changing our life more and more closely. With the development of new technologies such as communication, Internet of things and cloud computing, many strategic emerging industries are becoming the new hot spots of China's economic development, such as mobile payment, mobile medical, car networking, intelligent agriculture and other new applications are making traditional industries glow new machines.

In the mobile internet age, how can traditional industries achieve cornering without being eliminated? "Traditional industry to deal with the development requirements of the Internet era, it is necessary to rely on the east wind of information, the establishment of web sites, network advertising, development of mobile phone client software is their common way to follow." Said Guo Yonghong, chairman and general manager of China Mobile Communications Group Hubei Co., Ltd.

Informatization helps traditional industry glow second spring

Fulcrum: At present, the traditional industry, including the communications industry, the most profound impact, the most challenging is the mobile internet, from foreign Apple, Google, Samsung, Microsoft, to the domestic Sina, Tencent, Baidu, Alibaba, almost all companies are now around the mobile internet next big chess, How do you think the traditional industries use information to integrate into the mobile internet age?

Guo Yonghong: With the development of 3G and 4G technology in our country, mobile Internet is subverting our life. In some traditional fields, on the one hand, mobile internet has brought subversive influence to the traditional business model, the mobile internet has crossed the barrier between industry and upstream and downstream of the industrial chain, so that each link is permeated with each other. On the other hand, the mobile internet has brought great impact on traditional management mode, Almost all enterprises are exploring the use of information model to reduce costs and achieve maximum efficiency.

In order to meet the requirements of the internet age, the traditional industry must use the Dongfeng of the information, establish the website, the network advertisement, develop the handset client software is their common way. such as the financial industry launched mobile phone transfer, mobile payment, online marketing, such as mobile terminals based on information applications; It can be said that in the mobile internet era, Mobile information is a blue sea, who entered early, who is ready to do well, who may lead the next era of development.

"Fulcrum": Mobile Internet era, "mobile Change Life" features more obvious, I would like to ask Hubei Mobile in the application of information "change life" aspect, for all sectors of the way to provide the solution?

Guo Yonghong: First of all, we are the beneficiaries of the information "Change life". 1999, China Mobile Hubei Company has 5200 employees, 1 million customers, base station 934, 17,000 employees in 2012, customers up to 32.6 million, base station up to 30,000. The growth of customers and base stations reached more than 30 times 13 years ago, but the staff only increased 3 times, of which information tools for service customers and management network, business, institutions, employees play an important role.

For example, the implementation of mobile OA office automation, integration of communication systems, the annual average savings of 135 hours of work time; enable the "Mobile classroom" Interactive Training platform, training time is only 17% of the centralized mode.

Now our mobile OA system has been serving the Environmental protection Department of Hubei Province, Department of Land and Resources, Gezhouba (600068, shares bar) group, Long Airlines Group, Dongfeng Bus and other enterprises and institutions to help them get rid of office time and place restrictions, can timely access to data support business decisions, timely response to customer needs, At the same time reduce costs. To Daye nonferrous metals companies, for example, they moved online OA Office system only 9 months, on the savings of nearly 9 tons of paper.

At present, China Mobile Hubei Company also in Hubei 30多万家 Small and medium-sized enterprises to provide information services public cloud platform, the Hubei provincial trade and Industry bureau food Traceability system has taken the lead in one of the "Industrial Cloud" successfully on-line. People use mobile phones can query the origin of food, processing links and other information. In the field of IoT, China Mobile Hubei Company has carried out intelligent transportation, car networking and intelligent logistics cloud. "Logistics Cloud" platform will be 100 of Hubei logistics enterprises and 50,000 logistics owner users to provide services, has been in the province to develop Internet users up to 1.37 million.

In the service of agricultural development, China Mobile Hubei Company also provides a variety of solutions. such as the solution of agricultural science and technology to households "last kilometer problem" "Three Gorges Mobile phone newspaper" (Huilong), by the Yichang Agriculture Bureau, Mobile company, the Three Gorges Day newspaper to promote the birth in April 2011, the development of user breakthrough 300,000, far more than the general Paper media distribution scale. Up to now, the Hubei mobile phone reported users up to 3.72 million households, including farmers mobile phone reported users up to 1.65 million households, has exceeded the circulation of the People's Daily.

It can be said that mobile information has permeated all aspects, anywhere you can feel the Mobile information service means and solutions. For example, to the Hubei Provincial Museum, you can use mobile phones to scan the cultural relics next to the two-dimensional code tag, view the collection corresponding text, picture introduction, so that cultural relics exhibition become more flexible. In addition, electronic shopping vouchers, mobile payment, mobile phone payment and other convenient services in daily life are also everywhere. 2011 Hubei Mobile Wireless City E-commerce platform issued by mobile phone discount coupons, points to exchange up to more than 100 million yuan. During the 2012 National Day, Hubei mobile E-commerce transactions amounted to 63 million yuan, compared with the same period last year, increased by nearly 700%.

Internet entrepreneurship must go through three hurdle

"Fulcrum": in the Mobile internet era, Apple, Google, Microsoft, BlackBerry, Samsung, Nokia and other traditional terminals or operating system manufacturers are constantly exerting force, Yahoo, Baidu, Sina and other Internet companies are also in the field of mobile Internet transformation, Skype, Tencent and other instant messaging business companies, Also slowly eroding the operator's voice business, in the face of this situation, as operators you think how to avoid being piped, marginalized?

Guo Yonghong: In the era of telecommunications, we are faced with the competition between operators. In the mobile internet era, computers, mobile phones and other manufacturers are also entering the mobile internet, we face more competition and more. On the one hand, mobile internet has opened up new growth space for the already saturated telecom market. On the other hand, the mobile internet has changed the traditional business model of the telecom industry, the operators are facing the competition inside and outside the industrial chain, the past "leading" status is challenged, the "pipeline" threat is increasing.

For China Mobile, first of all, we welcome this competition, because the emergence of competition will make our own services more perfect, but also make the show to our customers more practical products.

To address the challenges of the mobile internet era, China Mobile has put forward the "intelligent pipeline, open platform, characteristic business, friendly interface" of the 16-word policy, will be mobile harsh, cloud computing, things networking platform as the core, focusing on the aggregation of content-oriented platform, open capacity platform, to create easy to use, Responsive Unified portal, leading the industry chain to provide customers with more and better quality business and application services, they also have the choice to form a business leader, brand unity, value innovation, competitive core business; At the same time, to the terminal and client-backed, vigorously develop intelligent terminals, to promote the terminal and business depth matching, To provide customers with a friendly terminal and business interface.

At the business level, China Mobile Hubei Company has taken positive action, such as November 27, 2011 in Xiangyang start, including the cloud computing center of the "Four Center" construction, and Hubei daily, Hubei Radio and television station actively carry out mobile newspaper, mobile TV and other new media cooperation.

"Fulcrum": the mobile Internet area of the product cycle has become shorter, every day there are new product applications, innovation in this era has become particularly important, but the current domestic mobile internet in the field of a phenomenon, mostly imitation of foreign applications or products, rarely have their own original, What do you think of the innovation problem in the mobile internet age?

Guo Yonghong: The earliest author of the concept of innovation, Joseph Schumpeter, an American economist, pointed out that the entrepreneur's function was to introduce new inventions into production systems, and innovation was the first commercial application of inventions.

Innovation must have value, not for innovation and innovation, good ideas if not implemented equals zero, effective improvement is innovation. If the introduction of text messages from abroad in 2000 is an innovation for China, "good Chinese voice" from the Netherlands to introduce a program model, the rearrangement of its combination, but also innovation.

In the age of mobile internet, technology is changing rapidly, industrial change is becoming more and more blurred, the competition environment is complex and changeable, innovation and entrepreneurship become easier, and of course, it becomes more and more easily imitated and surpassed. The initial imitation is understandable, the key is how to localize, for Internet entrepreneurs, need to walk over the three of the Hom is imitation, profitability and localization of innovation. Even good products, if introduced after the introduction of local improvement and innovation, sooner or later will be surpassed. Especially in this highly competitive mobile internet field, for some startups, after the launch of new products, one is to immediately form a scale, to find a good profit model; the second is to do the deep, by increasing the technical content to retain the customer base.