Mobile Internet, America spawned millions of "invisible jobs"

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[Abstract] Smart-phone market matchmaking tools allow many people to work, but they are not counted by government departments.

Tencent Science and technology news of omnipotent smartphones, has long been more than a call, watch video, Internet electronic tools, it has become a driver of economic growth, to meet the needs of many people in the past can not meet, but also to more people to bring full-time or part-time jobs. The most typical is to provide a set of Uber for the "driver" and the "Bus Man".

A forecast by a US company recently showed that smart-phone market matchmaking tools, including Uber, would create 1 million jobs in the U.S., and many people began to work, but the U.S. Department of Labor and other departments did not count these jobs.

In addition to Uber, such matchmaking tools have an hour to send goods to the Instacart ("Shopping cart courier") and so on. These tools, whether it's a ride, a lunch, a one-hour nanny, meet the consumer needs that people couldn't meet in the past, and bring in a lot of job opportunities.

But these "hidden" economies and jobs in smartphones are hard to be noticed by U.S. statistical offices and economists.

Menro Menloventures's report shows that mobile-market matchmaking tools Create 100多万个 jobs that earn more than the social average, and are locals in American cities to meet the needs of local consumers. In addition, 1 million is only a conservative estimate.

These smartphone-created tool positions do not require complex induction or high academic qualifications, and in addition to the low income, practitioners can work more freely and choose to work from home.

These advantages are very important. The latest research, for example, shows that many industries in the United States now find it difficult to find job seekers who are professionally trained and experienced in the company's business location.

What is the factor that drives the growth of "mobile phone jobs"? According to the report of Monroe, there are three reasons:

The first is the increasing popularity of smartphones. According to Gartner, a market research firm, 1 billion smartphones were sold worldwide last year, while the rise of large data technology and the cost of mobile phone software development have also been reduced, and the atmosphere of the entire technology industry is geared to the development of the "mobile phone market" concept.

Secondly, the age of 18 to 34 years old, born to adapt to the digital lifestyle, now they have become the mainstream consumer groups. The group spends as much as $1.3 trillion a year on consumer spending, according to the Hartman Group, which has surpassed the "baby boomers" generation to become America's most important consumer group.

In the job market, there are more and more opportunities for free professions, and more and more free time for ordinary people to engage in "mobile phone job". According to statistics, the number of self-employed freelancers in the United States has reached 42 million, and by the year 2020, half of the American workers will be freelancers.

Today, people's potential consumer demand can be obtained by means of market-matching tools and service providers on their handsets. For example, the number of dogs in the United States is 100 million, but according to the U.S. Department of Labor, there are only 230,000 jobs to look after a pet dog.

If a dog family can find a dog-keeper or a dog walker in a more convenient way through market matchmaking tools on smartphones, there will be plenty of jobs for dogs.

Whether it's pet dog care, baby care, or a car hire, the market tools on smartphones are bringing the supply side together. In addition, consumer demand is further released through simpler, smoother purchases, and market matchmaking offers innovative services that traditional practitioners cannot provide (such as making a phone call, veterinary visits to a pet).

Relying on mobile internet technology, these market matchmaking companies can quickly access other cities at low cost, create localized employment opportunities, without the need to enter new cities, like traditional companies, first require leasing offices, opening branches, expensive.

For example, the rapid expansion of taxi service Uber in the world is impressive. In the state of Seattle, for example, there are 635,000 people, Uber's UberX business, with a driver of up to 900, and the city's traditional taxi drivers currently have only 300.

Statistics show that there are 170,000 taxis across the United States, according to the size of the development of Seattle, UberX business in the United States, the total number of drivers, is expected to increase to 360,000 people. It's just about Uber.

If the Uber competitor Lyft and Sidecar are taken into account, the number of drivers who provide services through mobile phones is as high as 3000.

In addition, Uber pay the driver more than the American average. Ordinary American taxi drivers, for example, can earn 14 dollars an hour and earn about $30,000 a year. In contrast, Uber's full-time driver earns 18 dollars an hour, earning as much as $39,000 a week.

Another example is the rover that provides pet dog care services. In the United States, there are 230,000 care posts, with an average of 430 dog families per day, with a professional care staff. Clearly, supply does not meet demand.

The number of pet dog carers will increase dramatically, with an average of 261 dog families in the future, with a caring person, if the supply and demand side is matched efficiently by a mobile-phone matchmaking market, which is precisely the rover's business. It is alleged that rover, alone, has created 25,000 jobs to take care of the pet dog.

If the companies ' competitors are included, as well as other service industries (such as restaurant services, creative services, technology services, home services, etc.), the digital market for smartphones will bring millions of new jobs.

In addition, as Uber and other companies expand their businesses around the world, this increase in "mobile phone jobs" will also be a global phenomenon.

Some people will question the Uber of such a new company, the role of job creation and economic development, still difficult to package the ticket. But these companies, which provide consumers with the services they need, once they are big and have a network effect, these start-ups will turn into a long-term, sustainable company like Amazon, which can withstand the vicissitudes of the economic situation. Morning)