Mobile internet "burning money" ferocious test venture investment industry wisdom

Recently, Shanghai Mobile Internet Enterprise "Topsy Quartet" CEO Xie with his core team came to Shenzhen, but also visit peers, but also investigate the market. However, Xie their trip mainly to a tens of millions of yuan financing. At the beginning of last February, Cheixiaozen a business plan, and received an angel investment of millions of yuan from one institution and three individuals.　　Based on the planning of the future, further financing has become an urgent problem for them to solve. "Burn money" tens of millions of Xie was born in 1981, was Microsoft Asia's youngest expert-level engineers. After a seven-year itch at Microsoft, he joined Microsoft's colleagues to create a "topsy" at the end of 2009. This is a lbs (Location Based service, location-based Services) Service smartphone service platform, designed to provide users with location-related information and services through mobile terminals.　　Last February, Xie, with a business plan, received an angel investment from one institution and three individuals, millions of yuan. Recently, more and more young people have become fascinated with the typical application of the mobile internet, "Topsy".　　Each new location, they will take out their mobile phone to "sign in", so as to share their information with friends, find a fun new place. After being online last year, Xie has been developing a variety of versions, including iphones, Android, Symbian and BlackBerry versions.　　"Play the Quartet" last year also became the World Expo lbs field Strategic partners, through mobile phone for visitors to provide the dynamic information of the Expo venues. LBS business model is rich in mining and extensibility is the reason for his devotion, lbs is mainly used in the Internet and the intersection of life. Maps and navigation are just one application.　　Xie the traditional lbs positioning in lbs 1.0, with map retrace to understand some static life information, LBS 2.0 is the key to provide dynamic information, this day you visit the Cantonese restaurant today soup is what, which dishes on sale. Xie defines "Topsy" as a platform for providing information and services at the right time and place, just like the Foursquare model in the United States, where Foursquare is more of a MasterCard, 50% provides geographic information services, 30% provides social networking, The other 20% offers gaming entertainment. Online more than a year, the number of Foursquare users to break the million level, the second year is a breakthrough of 6 million. This is in the U.S. market, and Xie sees the potential of the Chinese market. "Asians prefer to play with mobile phones," he said.　　"According to Juniper Research's findings, the 2014 LBS market for smartphones will rise to $12.7 billion trillion, and the same report points to the biggest future use of lbs in China." "Now the mobile Internet and the LBS market are more like large open spaces, with some flags in between." 3G Portals, UCWeb thesewas a forerunner, but the market was mined only a few corners.　　"Xie said. It would take a lot of money to reclaim the vast expanse of space, and millions of of angel investment had been stretched after a year of operation. Fortunately Xie their efforts have won the favor of a number of VC institutions, after the comparison, Xie chose a venture with a Shenzhen investment institutions in depth contact. Whether the reporter has been profitable question, Xie replied: "At present we do not have the profit pressure, at this stage the most important still completes the product." "The capital of industry is a lot of" burning money "" Play the Quartet "financing situation, in fact, only in the mobile internet in China began to flourish in miniature. Originated in 2000, from the WAP application of the mobile Internet, with the 2010 China 3G Network Construction, the gradual popularization of 3G applications and Internet Web 2.0 continue to deepen, mobile internet this hidden in Shek Mun after the huge treasure of the first light, industry,　　A "burning money" drama in the mobile internet sector has already begun in the capital world. Reporter learned that in order to grab the mobile Internet investment opportunities, platform enterprises have set up special funds, concerned about the mobile Internet industry entrepreneurial team, such as the grand establishment of the Android Fund, Network Dragon and IDG launched the establishment of mobile Internet Investment Fund, Sina set up China Weibo developer Innovation Fund, Taobao set up Taobao open platform to support the fund. Last June, Shenzhen Oriental Investment Co., Ltd. set up a 200 million-yuan mobile internet Special Fund. At present, has invested in the world, Teng Rui Wanli, Days Extension cube Three mobile Internet projects, there are 5 projects are in contact. "Both the 3 projects that have been invested and the 5 projects being contacted are early projects." Of these, the 3 projects that have been invested are still in a loss state.　　"Chuang Oriental partner King Anson said that the world has been two rounds of investment in total invested 16 million yuan, Teng Rui Wanli also by two rounds of investment total input of 7 million yuan, the day extension cube has invested 5 million yuan." In the area of mobile Internet investment, two people have to mention: one is angel investor Lei, the other is Innovation Factory CEO Lee Kai-Fu. The former began a few years ago, the layout of mobile Internet, has invested in mobile phone browser manufacturers UCWeb, mobile community music, fees, millet technology, etc., last July, there are rumors that have been talking about investment in domestic mobile phone manufacturers charm family. Among them, the millet technology which started in April last year after obtaining Lei and Morningside, qiming Venture Investment, last December gained the morning Xing Xing Qiming venture investment of 35 million dollars. The latter was founded in September 2009, after the creation of innovative workshops, the main investment in the Internet, mobile internet and cloud computing, innovation factory based on the internet, mobile internet and cloud computing, every year to try 20 new ideas, and split 3~5 independent operating companies.　　So far, innovation workshops have invested 12 projects, mainly in the mobile internet. According to statistics, 2010 China Mobile Internet Industry investment case total occurred 22. Of these, 16 casesThe amount invested is 207 million USD and the average investment is $12.93 million. 2010, China Mobile Internet investment data refresh the total investment amount and the average investment amount of two data. This year, the capital sector in the mobile internet sector "burning money" seems to be growing. Data show that this year, the mobile Internet industry investment cases have reached 7, of which 4 have disclosed the amount of investment, the total investment amounted to 119 million U.S. dollars.　　In less than 3 months, the disclosure of investment has exceeded half of last year's annual investment. The great enterprise or in the "burning money" was born yesterday, Chinaventure Investment Group research director Weifeng in the Shenzhen business newspaper reporters that the mobile Internet investment opportunities are embedded in mobile network equipment (such as smartphones, ipads, tablets, etc.) of the game, media applications, Mobile Internet marketing based on geo-positioning technology (such as reviews, discount coupons, etc.), mobile payment and E-commerce, basic software development (such as browser, anti-virus, reading, etc.), mobile Internet community (such as micro-blog, etc.) and other fields. [Page] Li Jidong said that as smartphones and mobile network devices grow faster than desktop computers, mobile operators, platform operators (such as Apple, etc.) more mature charging channels, the future mobile internet companies will be more profitable than traditional internet companies, mobile internet potential market will be much larger than the internet,　　is likely to be born on a larger scale than Microsoft. Lei has expressed his interest in mobile Internet on several occasions. He argues that the mobile internet is unstoppable, its size will be more than 10 times times the internet, mobile phones will replace the PC in the next ten years, become the next computing center. "In 2005 I started thinking about what would be a decisive force in the Chinese market 5 years from now." is the mobile internet.　　"Lei said. Wu Fang, chairman of Shenzhen Point Stone Investment Co., Ltd, who is involved in deep news and injection of 100 million yuan for the mobile Internet Application Service provider, Li Kaifu quoted an account of the reporter said that China has 300 million computer users, 800 million mobile phone users, computer users in a day to stay next to the computer for 3 hours, and mobile phone users to carry mobile phones for 16 hours a day, This means that mobile phones and computers have a ratio of about 14:1 per capita. "If Tencent, Alibaba more than 100 billion dollar market capitalisation is amazing, we have no reason not to predict that the future of mobile internet companies will increase 10 times times." "It is understood that as a business of mobile streaming media business, the world has launched with the Guangdong Mobile mobile" kaleidoscope "business: in the current narrowband mobile network, can provide including live TV, video-on-demand, entertainment, information, local city life, karaoke and many other mobile phone streaming media business, Has served the Beijing Olympics and Guangzhou Asian Games, and is ready to go public this year.　　and Lei injection, but only a more than 10 employees, even the rent can not afford the small company UCWeb, now has become the proud of Lei: users more than 100 million, download more than 400 million times. Shenzhen Venture Investment industrySenior Personage said to the Reporter: "people completely can this kind of imagination, play turn quartet, melt create world, ucweb these now of tiny, perhaps be next Microsoft." "Burning money" test venture Wisdom according to understand, in recent years, the mobile internet market has developed rapidly. After the rapid development in recent years, the world mobile internet industry has formed a certain industrial scale, the relevant mobile internet industry is also increasingly perfect, but the domestic mobile internet market is far from mature, compared with developed countries in Europe and the United States, regardless of market size, product grade, variety specifications, consumption level and so on have a considerable gap.　　The gap is the opportunity is also a challenge, in the challenge of "burning money" of course the test of "burning money" wisdom. Weifeng, the mobile Internet enterprises are currently in the stage of horse racing, each subdivision of the enterprise development speed, the more easily in the rapid expansion of the market access to user attention, and the formation of user stickiness. The risk of mobile internet investment mainly comes from: first, the product level, namely the product in each platform (Apple iOS, Android, Nokia Meego, etc.) and all kinds of mobile network equipment compatibility, product update speed can keep up with the development trend of customers and market; Secondly, strategically,　　That is, the sustainability of the profit model, the concept and model is too advanced, whether the flow and the number of users quickly and effectively into the income, and mobile, Sina Weibo platform-level enterprises can coordinate good relations of interest. Xiaoshuirong, the new Oriental chairman who recently played Weibo, cheered: "Despite the rapid development of micro Bo, but has not been able to profit model, like the rise of QQ, at first, but only in the accumulation of more and more users, after a few years to gradually develop a suitable product. Now certainly does not represent the future does not have, as long as enhances the user the stickiness, is not afraid to find the corresponding product. People like weaving the streets are still afraid to sell things? I'm afraid you didn't find what they wanted. "How do you find what they want?" Xiaoshuirong said the mobile Internet is an industrial model and a way of life. If the 3G smartphone can reduce the price to below 1000 yuan, then 3G development will be more rapid, especially the position service business will develop faster and better.　　The development of Internet enterprises should be: Precision + innovation + fast + dare to spend. Xiaoshuirong that mobile internet to take advantage of the following characteristics of mobile phones: mobility (can be carried at any time, use), positioning (can be accurate positioning of mobile phones or their users), linkage (can use peripheral devices such as mobile phones have cameras, audio, video, recognizer, etc.), address Book (each cell phone has an exact contact database) , certainty (the advantage of a cell phone number to one person), interactivity (can communicate with each other anytime and anywhere, including with the computer). Mobile Internet business needs innovative technology, but technology can be solved by time, manpower and capital. In this view, the pattern is more important than technology, but the pattern can be copied quickly. In this view, speed is more important than mode. "But size or speed depends on capital investment, so ultimately developing mobile internet' Burn money ', good ' burn money '. "Xiaoshuirong said.