Mobile Internet Development Fast 2013 game output will reach 5 billion

BEIJING, October 22 (IT channel Zoshengdan) data show that in 2012, mobile internet users will be more than 500 million people, next year will exceed the Internet users, while mobile terminals and mobile apps are also increasing rapidly. This year, the entire industrial scale can exceed more than 130 billion of the output value of revenue.

At the same time of rapid development, the industrial environment of mobile Internet is not very optimistic. The business model is not clear, the profit is difficult, the mobile advertisement income is weak, becomes the global common problem.

Open platform as development trend

The open platform has always been a hot topic in the field of mobile Internet. Recently, the chairman of Tencent board of Directors Ma said that for all mobile developers to create an open mobile Internet platform will be Tencent's positioning itself.

It is understood that from the traditional PC segment technology to the mobile platform based on the micro-letter, Tencent in the PC Internet to the mobile internet has done a lot of work. Ma also stressed that in the age of mobile Internet, you can't simply migrate your PC experience to mobile devices.

In addition to Internet companies, operators are also laying out their own mobile open platforms. According to Shawking, general manager of China Telecom's innovation business, the API for the sky-wing open platform is nearly 170, with nearly 700 developers working with partners. Sky Wing Space is currently published in the total number of applications has been nearly 120,000, monthly download volume has been climbing.

In the face of the development of the platform, mobile phone manufacturers have introduced a model of aggregation. According to the introduction, HTC in the new mobile phone also pre-installed two applications, the application of different types of aggregation together. One of the video applications, aggregated several video site applications, making the phone simpler, not too many different applications, but also to deepen the user experience.

Mobile game future output will reach 5 billion

In addition to the platform's open trend, mobile games have been the industry's giants have been bullish, Lee said, the game is still the best monetization, even can be said to be the only proven field. He thinks there will be several games that will have 40 million of dollars a month next year, and the entire industry chain will be over 5 billion.

Ma also expressed a similar view. He said that at present the first large-scale profit may be in the mobile game, we need to pay more attention to and invest in resources in this area. Mobile games and PCs, whether it's an end or a page tour, there are a lot of different characteristics, that is, we should pay attention to the use of fragmentation time, as well as asynchronous operation, the players are not at the same time sitting on the computer, but on the phone, in the elevator or in the car when the operation, but also the characteristics of social and so on.

From a platform perspective, Kai-Fu Lee said Android would bring more opportunities. It is understood that the current Android new screen resolution can reach 1280x720, the same as the PC. The Android-based 3D gaming experience is very close to the effect of PC games. In addition to performance, the price of Android products are falling, 1000 dollars can buy a 4.3-inch high-definition screen dual-core mobile phone. Even 200 dollars can buy an Android phone. The fall in prices has contributed to the popularity of Android. (Beijing, the IT channel)