Mobile internet entrepreneurial water deep or grassroots entrepreneurial cemetery

The concept of "mobile Internet" matures in the 2010 and is still a concept at this time. The first time I use mobile phone Internet is in 2007 after the college entrance examination, the use of "mobile Dream Network" to read outside the computer network information. 07 carrying a broken backpack to study in Xiamen, the first time with a mobile phone installed a Java general version of QQ. At this time the "mobile internet" is still just a classmate chatting in the classroom QQ only way.

Up to now, the industry's friends chatting about mobile internet, but also stay on the phone to see the news chat micro-letter play games.

After graduating from work in Xiamen, my hometown students asked me about my career, answer mobile Internet, friends will ask, what is that? can only answer to say, engage in mobile phone game development. Xiamen is a second-tier city, the reason why there is such a mobile internet atmosphere, mainly Xiamen Software Park has a fairly mature mobile internet companies and a lot of excellent mobile phone game developers, if you are not clear, 4399 and the United States Mito is here.

However, even so, Xiamen's mobile internet atmosphere is still not strong enough. Said a small episode, yesterday walked in 4399 downstairs, listen to the back of two mm in speech, one of the MM asked another: This 4399 is not the online play the game. So what is the ultimate trend of mobile internet? Can it replace the traditional Internet? Do grassroots want to enter the mobile internet business?

First, the user's Internet behavior has not changed

Although the author is engaged in the mobile internet industry, but the main work and life platform is still the traditional internet. In Xiamen, looking for a job to rent a house will still be on the classified information network or the local portal community; The main way to access the Internet is still home or the company's computer, Internet cafes business is not recession; the communication between friends is still mainly QQ and SMS, of course, there are also micro-letter and Mo But, what about cannon, it is a cloud, look at a smile on the past.

Although China now has more than 500 million mobile internet users, most of them are smartphone subscribers. But how many of these 500 million are using mobile phones to surf the Internet? Even if most users use their mobile phones to surf the internet, who can pry these people into using the mobile Internet for consumption and entrepreneurship?

Second, local websites and forums are still the main marketing methods

If you ask a wedding photography boss how to promote business activities locally, he will answer you to a certain community to buy an ad. And when you tell him you can try micro-credit marketing, he will answer your micro-letter is mainly chat, but also cannot become the marketing climate. We can say that they do not understand this industry, but don't forget, mobile internet will have to ground gas, and grounding gas, it is inseparable from these "do not understand this industry" group.

A joke: One of my classmates developed a mobile app for local consumer dating. One day his marketing staff went to a restaurant to talk to the boss and asked the boss, "Do you need clients here?" The boss answered him, not busy when not, when busy will call the client's own side.

I talked to the management of an education and training organization some days ago, when I mentioned that using micro-letters to O2O is a good marketing method. He asked me, "Do you want money for the micro-credit public number?" What's the best way to compare it to a certain community? I think, this is probably the majority of people with micro-letter from the media and do not engage in O2O, local forum webmaster More and more reasons.

Third, the local city of electricity dealers are still the main

If you are in Xiamen Software Park to do a "What is E-commerce" survey, more than 80% people will answer you: Go to Taobao day cat buy clothes and shoes, there may be a small number of people online to buy digital appliances, this is our concept of e-commerce. If you ask him/her, have you ever heard of O2O? Do you know what a mobile payment is? I've never heard of it! Although there are several so-called micro-mail reservations near the software Park, we still find it convenient to call and order. If O2O is really that bull, there will be no need for long sea-fishing teams and hot weather to run the tenants.

Four, the local city's entrepreneurial community on the mobile internet not cold

The people who come to Xiamen to study usually stay in Xiamen, either go to work or start a business. And more Internet entrepreneurs to build a Web site, do a good job in SEO, organized offline activities, collect membership fees, get business sponsorship. Few people dare to let go of an app or a micro-signal to run a local service. Of course there are such people, but almost at a loss.

The traditional internet has more advantages than mobile Internet, less cost, lower technology threshold, wider coverage and more income channels. A virtual host plus a domain name will not exceed 1000 yuan a year, find an open source program to buy a template is a website, forum post QQ Mass is SEO, call a few people pull a banner is offline activities, hanging some league ads call people point of income. The real mobile internet is for those rich and experienced and powerful companies.

Cai said mobile internet to connect the air, and I think, grounding gas is required cost and courage, such costs and courage is not common people can have. Mobile Internet is a concept that is hot-fried, especially micro-letters. But in fact, an average internet practitioner moving to the mobile Internet is still confused. The real mobile internet is still the big business that has stood on the Internet. If the traditional internet is a grassroots battlefield, and mobile Internet is a grassroots cemetery. Finally, I would like to say that the mobile Internet is very deep, the entry needs to be cautious.