Mobile Internet "First World War" broke out

Zhou and his 360 have become the target of criticism, 2013 will be the fall of Qihoo 360 of the last fight?

This is the First World War in China Mobile internet history.

In just a few days, the war from Sogou spread to Baidu, from the Internet company spread to hardware manufacturers. If the Sogou to marry Tencent is the fuse of war, then Huawei, Millet and other mobile phone manufacturers of the application of the store is involved in the war to further upgrade, and in the Sogou counter 360 behind, Tencent and Baidu two companies in 360 of this matter also stand on the United Front.

Zhou and his 360 have become the target of criticism.

And in the collective resistance of many manufacturers, the market value has more than 10 billion U.S. dollars, become China's fourth-largest internet giant Qihoo ushered in a 5% fall in the share price. Will the fall of 2013 be the last stroke of Qihoo 360?

Broken Balance

Sogou in the whole incident seems to be the key weight, since the more than 400 million price to Tencent, China's network of the world's balance has been broken.

360 began to act after a few days of silence.

Although the 360 PR response is that the company is due to the recent large number of users to the company reported that more and more software is difficult to uninstall mobile phones caused by the slow operation of the mobile phone, power consumption, consumption of traffic, occupy the memory of the phone, and even some software also frequently push a variety of spam information, The company only through the plug-in to help users a key root to uninstall these "psoriasis" software. And said that the entire uninstall process to go through 8 steps, each step requires the user to choose their own initiative.

But the results of the plug-in, but Huawei, Millet, Samsung and other mobile phone application store users a large number of uninstall, and in the 360 security guards interference under Sogou Browser Default user loss rate has been as high as 20%.

Zhu, deputy director of the Institute of Internet Law, Renmin University of China, said in a media interview that 360 companies have violated the "anti-unfair competition law" and "anti-monopoly Law", users want to use 360 of a key medical function can not use Sogou, Tencent, Baidu and other competitors products, It is clear that the 360 move is for commercial gain.

Over the past half month, China's internet industry has undergone drastic changes.

Qihoo 360 Company is believed, the reason that frequently interferes Sogou, Tencent, Baidu PC end and mobile phone end product operation, on the one hand because in the dog-buying Sogou war defeat, Tencent low price buy a dog to provoke Nu 360; In addition, 360 worry Sogou browser, The expansion of mobile phone QQ browser will endanger 360 of the core interests of the PC and mobile phone end, so take out the security stick intimidate users.

Qihoo 360 of a series of actions led to the eventual addition to their own lawsuit, Sogou company to the XI ' an intermediate People's Court sued Qihoo technology company, Qihoo 360 software company (hereinafter collectively referred to as 360 companies) unfair competition, and claimed economic losses of 45 million yuan. The court has officially filed a case. In the past, none of the company's lawsuits have had a successful history.

After the summit?

Qihoo 360, which attacks the industry at the same time, looks more aggressive than ever.

The company is not aware of the omission or has ignored the reasons for their behavior is reasonable, even in the attack on Tencent and Baidu's browser applications such as "according to media reports"-"the software has a Trojan hole."

Tencent mobile phone QQ Browser product deputy director Chen said: "We have never found that 360 also did not declare what a media, the hint that our mobile phone QQ browser exists in the Trojan Act, Qihoo 360 as a security company, it should not be the reason for this media coverage, This is a non-existent amateur form of a product there is no problem, there are problems. ”

September 26 22 o'clock in the evening, millet company External said, a large number of netizens reported 360 mobile phone assistant in the absence of any reason, the user is recommended to uninstall the Millet application store, Baidu map and other mobile applications. Millet Application Store will be 360 full line of products off the shelf.

September 27 afternoon, Jinshan said, 360 security guards recently will Jinshan poison PA, Leopard Browser official website normal installation package to intercept and malicious induced users to delete.

Jinshan network that this is "the user's active choice of the right to the naked deprivation", suspected of unfair competition, has filed a lawsuit to the court and access to the court file. Jinshan network continues to receive user feedback, users in the official website to download Cheetah Browser, 360 security guards will appear window: "Detected a program is downloading you may not need software!" "and prevents downloads by default, and no more reminders by default.

And after the Millet application store announced the next 360 all products, Huawei, Samsung and other mobile phone enterprise application store also said to have suffered 360 mobile phone assistant "Induced uninstall", Lenovo Group vice President, Mobile Terminal division of Research and Development general manager Chen Wenhui confirmed Lenovo Music Store has been off the line of 360 products. Huawei, Cool faction has also joined the "Next frame" 360 of the ranks.

By the end of the press, only Huawei a recovery of 360 products download service, is rumored to be due to the 360 company senior to Huawei active communication results.

Most of the 360 products have been rejected by Apple apps since the start of the year with Apple's full line of apps. And it seems Zhou that the current widespread attack is the last chance of Qihoo 360.

If the 91 choice of Baidu, Sogou choice Tencent will let Zhou on the mobile internet final entrance layout plan dashed, then attack second-rate import and all mobile phone manufacturer's App store can increase its share enough to compete with the two giants of magnitude?

And all this war of entrances is ultimately the foundation of the company's revenue base on the wireless side and the future search business.

The Zhou of character seems to have been well prepared to start the Blitz. So what's his worst plan? has been the use of subversion to the top, but there is almost no partner around him, whether to foresee when all companies under the 360 application of the market pattern? What is his response plan? All may soon be seen.

(Responsible editor: Lu Guang)