Mobile Internet is an imaginative economy for Nokia market

Silicon Valley August 8 News, Nokia China information director Gao Xiang told our correspondent, Nokia China's "growth of the economy laboratory" has indeed closed, but the Nokia China Institute still exists.


Mobile communications Industry once the king of Nokia seems to be accelerating the decline. Last week, Nokia announced it would close its last plant in Europe, the Finnish Salo factory. At this point, the birth of the world's mobile phone in Finland, the big guy, will completely farewell home. In fact, from June 15 Nokia announced a global layoff of 10,000 people, cut 1.6 billion euros in spending, and announced the adjustment of management. This is the next April last year announced a layoff of 7000 people, Nokia again slashed staff. It also means it will be harder for Nokia to be doomed to a difficult revival.


　　


Nokia's decline has also continued to add to the news that in the United States, At&;;t has even put the Nokia Lumia series of mobile phones off the shelves, the salesperson does not mention this option. Nokia reportedly sold only 600,000 handsets in North America in the last quarter, even though its flagship Lumia900 in At&;;t in April has not budged. Apple sold 5.9 million iphones in the United States over the same period. It is reported that Nokia recently announced Lumia900 price from 99.99 U.S. dollars plunged to 49.99 U.S. dollars.


　　


Nokia now hopes that Microsoft's WP8 software will drive Lumia's sales, and Nokia plans to launch its WP8 mobile phone at the Nokia World Congress, which is to be held next month, ahead of September 12 's next iphone release. Nokia wants to restore the market, need to borrow Microsoft's success in Mobile, Nokia has identified the United States as must win the user, for its global recovery efforts to increase the momentum of the market. Operators such as AT&;;T and Verizon Wireless have sold almost all smartphones sold in the US, and their sales team's support will determine whether Nokia can succeed. Nokia's share of the US market reached 32% in 2001, with its smartphone US market share falling to about 2%,iphone and Android for about 90% this year in the two quarter.


　　


Nokia's market capitalisation has shrunk by more than 90% since 2007 when Apple launched its iphone, and its market value has fallen from $151 billion to less than $10 billion in four years. Samsung's handset sales overtook Nokia in the first quarter of this year, ending its 14-year dominance of the market. According to the data, Apple accounts for 80% of all global handset makers ' profits, while Samsung is 15% and Nokia faces a low margin challenge. Nokia shares are still hovering near their lowest point in 18 years.


　　


no one would have thought that Nokia would decline so quickly, starting in 1996, when Nokia had occupied the first place in the handset market for 15 consecutive years. In the two quarter of 2010, Nokia's handset market share was 35%, leading Samsung and Motorola's market share of 20.6% and 8.6%. In just two years, the former mobile phone giants and industry leaders fell into an unprecedented development trough, the root cause is wrong to estimate the mobile Internet age intelligent terminal development trend and demand change, and this is exactly Apple, Google, Samsung and other giants rapid rise of the core elements, of course, Outdated design ideas and slow technological innovations have made Nokia miss out on business opportunities in the mobile internet age. More importantly, Nokia has artificially fragmented the relationship between technology and commerce. Its in-house executives have said that Nokia lacks technology and research, and lacks the ability to turn technology into business. Sadly, many of the best designs and innovations within Nokia are often found in the products of other handset makers.


　　


Nokia's decline, the industry's thinking is multifaceted. The rapid change of information and communication technology is a common challenge to all the participants, and then the powerful enterprises may not win the final, the expansion of mobile Internet is a difficult "war", who can give full play to the imagination, who will be able to redesign the rules of the game. User demand is the fundamental indicator of enterprise innovation, any more powerful enterprises, to their own core innovation model, in an attempt to impose the use of habits to users are doomed to not be able to laugh to the last.