Mobile Internet is the most profitable: only mobile games

Mobile Internet era has come, countless dream developers, but the gap between the dream and reality is very big, after 2011 years of Madness, the 2012 of rationality, into the 2013, the commercialization of mobile Internet is imminent, various forces have begun to explore, the practice of mobile internet commercialization, At present, the main point of the app's revenue is advertising implants, traditional hard wide, flow into the division, electricity, etc., paid to download is very cold, the vast majority of users did not form a pay habit, the future commercialization of how?

Mworld2013 Mobile Internet World theme focuses on: "Moving the second wave, the emergence of the various commercial practices and money open to explore", April 24, 2013 will be in Beijing, new Yunnan Crowne Plaza Hotel with the various mobile network to share the issue of commercialization, highlights in addition to the M100 China Mobile interconnected hundred people will , 2013app100 commercial Exploration list, there are more than 30 methods of profit exploration, the micro-sharing of 30 commercial conjecture, for the current hot spots, organizers are prepared for the commercialization of micro-letter competition, from the media * peak sinks and other hot topics of discussion.

Mobile Internet is the most profitable: only mobile games

Now take a look at the most revenue applications of the iOS App Store and Google's Android App store play. Of the top 30 iOS apps, 23 are games. This is a higher proportion on Android, with 28 of the top 30 apps being games. Even the most fiery micro-letter, Tencent revealed that the commercialization of the direction is also the first game platform, O2O and lbs second, advertising short-term do not consider. And the hottest hot game, "Looking for your sister", can earn about 5 million yuan a month through the App store.

Mobile companies are trying to find ways to make money, but paying is unpopular at home, and no one wants to buy apps. Gaming companies first started making money with free apps through the "free value-added" business model. Currently, mobile games and other entertainment applications are becoming an important advertising interactive tool for big brands.

If you think of mobile gaming as the most successful attempt in the commercialization of mobile Internet, what are the profitable directions and commercial explorations? Mworld2013 Mobile Internet Developer and open platform Development Report, sharing the latest domestic mobile developer research data.

Video into the game outside the move to become the new Gold master?

Koo in the beginning of this year, "mobile video marketing," and the number of millions of days, after a short period of three months, Youku Potato mobile video Day has exceeded 150 million. When it comes to Youku's 2013-year strategy, it has been seen in the three words "multi-screen integration, concentric pluralism, and open win" that has shifted the focus to mobile Internet. Other video sites are also speeding up the development of mobile terminals. Archie will deploy a dedicated mobile video advertising sales team this year and implement better advertising monitoring in technology. In addition to the launch of the new version of mobile clients, this year will also introduce a variety of segments of the client, to strengthen the mobile end of advertising marketing efforts.

Regardless of the video site to try which mode of change, for most video sites, "Circle person" is still a prerequisite for commercialization. People in the industry to judge, the next year, to seize the mobile end of the user coverage is the key video industry campaign, who can be in the mobile end of the emergence, who is expected to redefine the industry pattern. Yanping, founder of Dcci Internet Data Center, also said 2013 is the year of mobile internet marketing, is also the year of mobile video, may by the end of 2013, mobile video time, mobile end of the marketing ratio, in the entire 100 billion of the plate, the proportion may be more than 10%, But this year is very important. "Because if you want to be a mainstream player in this market, be sure to put one foot in the market this year." "Yanping said. Mworld201 activity Site He shared a theme report on the future development of mobile Internet based on sensing interaction.

is mobile commercialization a common problem in the world?

Baidu recently announced that the total number of app users billion, and earlier this month, ink weather has just announced a breakthrough 100 million users. Coupled with these two new members, the domestic app's "100 Million Club" has more than 10 applications, previously had a micro-letter, Sina Weibo, mobile Taobao, 360 mobile phone security guards, the map, the United States Mito and so on. But commercial exploration does not seem to be very successful, or has not really started commercialization.

Facebook has bought Instagram for more than a year, according to the online edition of Time magazine, although the number of Instagram users has increased by more than three times times in the year and the number of employees has doubled, but it has not brought Facebook a penny of revenue, Still exploring the ideal commercial model, mobile commercialization is a common problem in the world?

After several years of development, Dcci-mworld Mobile interconnected world, has become a mobile interconnection industry in the middle and lower reaches of information sharing, value cooperation, complementary resources exchange platform, the biggest bright spot of this mworld is "open platform", organizers DCCI from me, support entrepreneurship, nurture innovation, promote open, To benefit the industry, mobile Internet enterprises, entrepreneurs, individuals in various fields, are free to hold their own activities in the event, display their own projects, share their views, realize their own ideas, all with the mobile commercial exploration related topics will become the focus.

Lee has said that the 2013 move commercialization process is not necessarily perfect, but will certainly exceed everyone's expectations. Now is spring, in this spring full of the Earth in the April, together Mworld2013 mobile Internet world, a total of mobile commercialization, look forward to the future has a bumper harvest.