Mobile Internet Survey Report released

A few days ago, Tencent on the Mobile Internet Survey Report of the user analysis of the new published, the report points out that Bai Fumi and Gao Shuai's consumption ability is stronger, but each group in Sunday mobile phone end activity is lower than the working day, in 24 hours, each group mobile phone end active time concentrates at 13 point and 20 point these two time points, This can be used to allow Internet manufacturers to study carefully, so that when advertising time to fully consider the best point of time to find.

The report of the user is divided into four groups: Gaofu, cock silk male, Bai Fumi, plant flowers. From these four groups to analyze the behavior characteristics of different groups.

Gaofu and white rich are high in WiFi access

The first is to see four groups of network connectivity, compared to the Gaofu and white-rich United States using WiFi access accounted for a higher, all reached more than 50%. and cock silk male and plant use 2G and off-line accounted for a relatively high, are in more than 40%, to sum up, Gaofu and white rich beauty more in the area of WiFi coverage.

Favorite top apps show significant gender differences

Men, compared with women, prefer to use fast sowing and fighting landlords, while women use more American Mito and safer products, the report shows. Men and women will play is QQ, micro-letter, Taobao, UC Browser, cool dog music, Baidu Map, Sina Weibo, Youku video, such as the installation of the necessary applications, as well as every day cool running, daily love elimination, such as the rhythm of the master of such users a wide range of micro-platform game

And the same sex, different groups are also pro-Lai different types of applications. With men's high handsome and cock silk male than, Gaofu like to play Sina Weibo and daily love to eliminate, cock silk male is inclined to use WiFi universal key and security products. And men like to play the application, in addition to the installed necessary applications, there are fast sowing and the mo.

Sina Weibo and Alipay purses are more popular with Bai Fumi than Bai Fumi and factory flowers, while factory flowers prefer the Temple escape 2 and safety products. Women are playing the application in addition to the installed essential applications, there are beauty Mito and rhythm Master.

Game application active weekend less than weekday

Comparing the weekly activity trend of each group in game application, we can see that the overall trend is that weekend activity is lower than the weekday activity, no matter men or women. Compared with men, Ko handsome and cock silk men in the game application of the active degree of difference in the trend. Whether it's weekends or workdays, 13 and 20 points are the two peaks that men use for game applications.

Comparison between women, you can see the following characteristics: 1, whether it's on weekends or working days, 13 is a peak for women in game applications; 2, whether on weekends or working days, Bai Fumi spends less time on game applications than plant flowers; 3, working nights, Bai Fumi and plants spend the same active trends in game applications, Peaks are between 19 and 22 points; 4, weekend night, Bai Fumi in the game application of active time later than plant flowers, white-rich-American active peak is about 22-23, the factory flower active peak is around 19.

Electric business application activity is less than weekdays, and women at weekends more casual online shopping

Comparing the active trend of various groups in the application of electric quotient, whether Gaofu or cock silk, the active trend of male online shopping is very similar. Men's online shopping peaks are 13 and 20 on weekdays, before the peak of online shopping on weekends is 12 o'clock. and women, Bai Fumi and factory spend on weekdays trend is basically similar, peak at around 19 points. But the weekend female net buys the randomness to be relatively strong, distributes randomly in each time period.

In a comprehensive sense, Gaofu and white rich U.S. consumption capacity is stronger, and each group on the mobile phone on the weekend are less active than working days, and in 24 hours as a unit, each group on the mobile phone on the active time focused on 13 points and 20 points two time points.