Mobile internet will become the main battlefield of marketing

Mobile Internet, as the name suggests, the Internet and mobile communications, from the current Internet and new media industry development, the role of mobile internet has been far more than 1 plus 1 more than 2 of the effect. For the current "multi-screen full network" of the new media era, mobile internet will be next to the largest market outside the PC, whether from the marketing market or user use, is a very large battlefield, no doubt, he will be a marketing person the most important battlefield.

In recent years, mobile communications and the Internet has become the world's fastest growing, the largest market potential, the prospect of the two most attractive business. They are growing at a rate that no forecasters expect. So far, global mobile users have exceeded 1.5 billion and internet users have more than 700 million. The total number of mobile users in China is over 360 million, and the total number of mobile internet users is over 100 million. At home, mobile Internet should be from 2000, the embryonic form of mobile dream net of China Mobile has already come into being.

At present, mobile Internet is gradually infiltrated into people's lives, work in various fields, SMS, Bell download, mobile music, mobile games, video applications, mobile phone payments, location services, such as the rapid development of colorful mobile internet applications, is profoundly changing the social life of the information age, mobile Internet after several years of twists and turns, Finally ushered in a new climax of development.

It is not difficult to see, SNS, group purchase, Weibo, Im,lbs,z pay ... No matter what the business model of what Internet products have been tightly tied to the mobile network, the author summed up the following aspects of development and application will contribute to the rapid development of mobile Internet:

The rise of Weibo, the combination of SNS and EM

As is known to all, Weibo is generated for the mobile internet and is shared anywhere in the Internet. Currently, according to Sina's official data, The number of registered persons reached 250 million, no matter how official, Tencent also has a huge user base, I believe that the use of micro-bo is a very large number of users, mobile phone as an important Internet access, around the microblogging platform for social and e-commerce applications will be imperative, from the current development of micro-Bo products, is also approaching in this direction.

SNS and other dating platforms and communities will consider location services, mobile phone based mobile terminals will become its main carrier, SNS from the beginning, has not left the mobile phone, is a netizen interaction and an important form of communication. In addition to the current friends and Community products and e-commerce integration and product innovation, accelerate the application of its mobile internet

Two or two-dimensional code marketing

Because of the unique performance of two-bit code, can be the URL, text, photos and other information through the corresponding coding algorithm compiled into a block-shaped barcode pattern, mobile phone users can use the camera and decoding software to decode the relevant information and view the content. Two-dimensional bar code with large storage, high confidentiality, high tracking, resistance to damage, large, and low-cost features such features, these characteristics are particularly applicable to forms, security, tracking, license, inventory inventory, data and other aspects of assistance.

At present, the domestic in the Conference, attendance and other aspects have been applied; some of the internet's commodity labels are also used, including some TV programs are used to interact with two-dimensional code. It is expected that in the near future, E-commerce network to buy two-bit code needs and realize will be more widely, customers through two-dimensional code directly to achieve the purchase, a shop is also doing some trying.

Japan and Korea are the most widely used mobile phone applications in the country. In Korea, the two-dimensional code has an interesting appellation "Magic Code" (Magic Code), quite ubiquitous omnipotent means. Japan's two-dimensional code is more widely used, business cards, outdoor advertising, magazines, product packaging, everywhere printed with two-dimensional code, people can get a lot of two-dimensional code applications.

Iii. wide acceptance of the Solomo model

From all the current Internet companies, whether it is E-commerce sites or group purchase sites, SNS social or tourism sites, to a certain extent to find the existence of Solomo form, naturally more inseparable from mobile existence, mobile Internet is its main "battlefield."

LBS (all kinds of service systems based on position service)

At present, LBS services and applications are still in the initial stage, but already have a wide range of user base. The main forms are: to the regional service of Life service information and comments on the site, tourism mobility and geographical attributes is also one of the characteristics of lbs, there are some ticketing and membership card business, regional group buying, etc. also meet the attributes of this kind of business

Based on the wide application of location-based search and services,

The latest developments in these areas are directly or indirectly linked to the mobile Internet, will also directly contribute to the rapid development of the industry, mobile, the internet for the expansion of business models or product design, there is unlimited imagination space, especially for network marketing and brand marketing, it will be subversive.

Based on cloud computing and applications, when terminals, applications, platforms, technologies and networks are upgraded in technology and speed, there will be more creative and practical applications, so, from the perspective of network marketing and branding, if you do not attach importance to the development and application of mobile Internet, you will surely lose the next main battlefield.