Mobile Internet you know what?

Many people have heard that entrepreneurship is the most important thing to insist, many people die in the dark before the dawn. But my experience tells me, if the direction is right, persist will win, otherwise how insists all is wrong.

The mobile internet has come a long way since the iphone came out, and China began to explode at the end of 2010, with many thinking that China will usher in a decade of entrepreneurial gold. But what you don't know is, how many people really know about mobile internet? Most of the grassroots are due to see the app Store on the idea of inspiring the initiation of ideas, now the start-up cost is really low, to find a few people who understand technology, think a good idea can dry, because our audience wide, the way to sell simple. But that does not mean we will succeed.

There is no doubt that the success of the game on the PC will continue to the mobile phone, we have countless success stories, and China's most needed is the cottage, some people call micro-innovation. Of course, I think the domestic giants or grassroots, in fact, creativity is very large. There are provable patterns, why should you create one? The investment habits of domestic investors have also led to a group of copycat talents. This is certainly not a Chinese feature, and there are many examples abroad.

I have a number of unsuccessful entrepreneurial failure of the people actually do not have much right to speak, I was actually very naïve, we all know is a trend in the future, but most people do not think about their advantages, how to use resources to start a business. Now is not the age of ethically an idea can work. At that time I only know is a great opportunity, if I do not try, perhaps there will be no more opportunities.

After the ipad order was not very successful, we analyzed our advantages, we are highly productive, efficient, very suitable for rapid development of products, into the market, testing business model. We are not good at marketing, no resources to expand the scope of promotion, not even many contacts, do not know a certain investor, no rich second-generation support, not to mention government funding. What are we fit to do?

We've been thinking for a long time, since we don't have the resources or the right things to do for the enterprise project, what about the app for the mass consumer? We finally think of a vertical area of the O2O project, the field is very narrow, the audience is small, but very targeted, the target group of individual consumption capacity is very high, a variety of profit patterns, even within our circle has a certain resources, more important we understand the industry.

At that time we actually did not follow the trend to do what O2O, then popular or lbs, in everyone think that according to location can create a lot of services, in fact, the basic data are others, can only do the upper level of service, check in to check in to the meaning? Of course, we thought we knew little about mobile internet, and even now many giants are at the stage of exploration. At that time everyone is touching stone when the river, we need to do is the executive force, to try the wrong, pull up pants to the river is the key!