Mobile phone, tablet, PC "axes" Shenzhou old-fashioned means when Hugh

Shenzhou seems to have a long time no new big moves, just constantly on the major IT websites see "Shenzhou notebook price reduction xxx yuan" message. But in this seemingly tranquil behind, Shenzhou is plotting a huge move. Recently, Shenzhou held a conference to launch a full line of new products including notebooks, all-in-one machines, tablets, mobile phones, etc. This means that Shenzhou is almost certain that the next strategic plan will not be changed in the short term.

The full range of product updates looks very good, but also has the Shenzhou has always been "price butcher" characteristics. Just in other IT enterprises to enter the new field of the current, Shenzhou also play "axes", is not a bit inappropriate? And what is the future?

Mobile phone, tablet, PC "axes" Shenzhou old-fashioned means when Hugh

Shenzhou's latest listing of mobile phones, tablets, PC new products, fierce one seems to be very innovative. Good performance of smart phone X55, with great god F2, ZTE V5 MAX, Glory 4X, etc. for the imaginary enemy; Winodows 8.1 system Tablet PC Pcpad, the price is only thousand yuan in the early, really the hottest business person eyeball; performance of the game notebook, the price of more than million or is a cost-effective category New one machine the Tang Dynasty m35-d3 price only 2699 yuan, let the DIY market again cold ... The typical Shenzhou style, with "cost-effective" as a weapon, to wreak havoc in the market.

So the question is, these are the old ways of Shenzhou in the past two years, when will it change? Game this, one machine is only the practice of updating, in the PC market shrinking now, the Shenzhou notebook again difficult to reproduce the brilliant, must be a way to black? The launch of the smartphone X55 is pretty good, proving that Shenzhou has not given up on the smart-phone market. It's just that X55 have too many rivals, and it may be hard to get out. and the complete product line with the opponent, Shenzhou want to rely on a single model to eat the day, very difficult. The introduction of Pcpad is a bright spot, to meet the needs of business people mobile travel, can be called a PC, flat two-in-one classic collaboration products. Plus the price of thousand yuan, will certainly get some users in pursuit.

Just such a big move is still far from enough, Shenzhou is still in the field of their own good toss, did not really jump out. Although individual products give people a bright feeling, but on the whole, still play is the old-fashioned means. Especially as a mainstay of the notebook products, the hardware stack is really not popular ...

Ignoring the future? Shenzhou Lost Direction

For He Shenzhou to the potential of a huge wearable equipment, virtual reality equipment, smart home products, etc. have not exerting force? Just because the power of research and development can not be balanced? Shenzhou Chairman Wu Haijun even said that Shenzhou will not be able to do wearable equipment in the future. The reason for this is that "because of the radiation on the wearing equipment harmful to the human body." He also kindly reminded users not to use "boring" things to hurt themselves.

I would rather he was just joking about Wu Haijun's remarks. After all, the potential to wear equipment can be seen, Apple, Google, Samsung and even Lenovo, Huawei is in which the extension of the territory of Xinjiang. The reason that has not affected the life of the mass group, is because there is no epoch-making revolutionary products. Once there is a revolutionary product like the iphone, wearable devices will soon become commonplace. Maybe Wu Haijun is waiting for an opportunity. Wait until the wearing equipment has burst into the time, Shenzhou again massively enter, in order to price the opponent to play down.

In view of the present, the Shenzhou has not launched forward-looking equipment, is in disregard of the future, has been to some extent lost direction. Following this trend, you will lag behind your opponents. But if Shenzhou itself deliberately emit smoke bombs, that is another matter.

Explore the potential of Shenzhou also promising

Shenzhou has always been "price butcher" image by the user's understanding, but its reason can become "price butcher", certainly has its own unique advantages. Can be seen, Shenzhou in the supply chain, product design, sales channels, marketing and so on still have great potential to dig. Once the correct planning of the future direction, there is still a good thing.

Wu Haijun has stated that the future of Shenzhou to do Smart TV, to deal with the current imbalance in the smart television market, and even 20 years later to become the most competitive intelligent terminal provider. Smart TV market is now phone-in four, if the Shenzhou to join, the price war is bound to be more brutal. 4k+3d+ Smart + 50 inches = 999 yuan? Everything is possible ...

In addition, I think in the smart home market, Shenzhou still has a certain competitive edge. With its accumulated experience in intelligent products, and upstream manufacturers good relations of cooperation, strong sales channels and the overwhelming Internet marketing tools to enter the smart home market will be successful.

In short, the fate of Shenzhou is in its own hands. Whether to drink soup or eat meat, all in the next strategic planning and each step forward process.