Mobile phones are irreplaceable.

Five years ago, Steve Jobs's iphone opened a big era, the era of operational computing. Now, more than 1 billion of the world's mobile phone users increasingly rely on the hands of the machine, app program easy to use, but also make the program mobile phone irreplaceable. Today, five years later, the Market research institute Flurry Analytics to get a copy of the app generation summary report.

According to a dedicated data analysis, Flurry Analytics's report shows that smartphone users in the US (only computing iOS and Android, with a sample of 2.2 million), spend an average of 2 hours and 38 minutes a day using apps and tablets. The time to use the action browser and the application is much different.

20% Browsers: 80% applications

Research has shown that hand-held device users spend an average of 31 minutes a day on a browser program (such as Chrome, Opera Mini, Safari), while using the app takes 2 hours and 7 minutes, which is just 2:8 of the total.

As a result, the game takes up the longest time, accounting for 32%, the equivalent of 50 minutes per day in the game program, followed by Facebook accounted for 18%. The proportion of browsers from large to small is safari (12%), Chrome (4%), and opera Mini (2%).

Flurry Analytics also makes an analysis of Facebook's potential use, and for friends, clicking on links does not open browsers such as Safari and chrome, but reads directly from Facebook. In this situation, Flurry Analytics that Facebook could even be categorized in the browser category, becoming the longest-working browser program.

The advent of the App age

Five years on, with the number of handheld devices growing, the business of app Economics is Economy, and the Wall Street Journal says app revenues look at 25 billion yuan a year. Such huge business opportunities also create a variety of app programs flourish. In the report, 2010 to 2012 of the three-year period, users of the number of apps opened daily statistics, from 2010 of 7.2 rose to 2012 7.9. The significance of stable growth also represents that the app market has not yet reached saturation stage.

Perhaps because of the number of short-lived, flashy apps, IOS's App Store and Android Google Play have as many as millions of apps, but it's worth the software business to think about the app Development direction.

In addition, the user's freshness to the app app still exists, and the app program on the handheld device in 2010 and 2012 is the same as the new and old proportions of the previous year. In 2010, 17% of the procedures existed in 2009 years, and 83% were new procedures. By the year 2012, the proportion of old procedures had risen to 37%, while the new procedure had fallen to 63%.

This kind of situation seems bad news, in fact, it is not, this represents the consumer to try all kinds of new apps, keep their favorite products, Flurry Analytics also inferred app app is still in the early stage, there is still innovation and breakthrough space.

IDC, an investigative agency, predicts that tablet shipments will overtake desktops and laptops over the next few years. The reliance on apps for tablet and app phones will only increase. Web-Form Web site is bound to make changes, so that the use of handheld devices users to optimize the experience (as many sites have launched mobile phone form browsing page).

The development potential of APP economics has created a variety of opportunities for many software companies to become rich in salted fish overnight. For the foreseeable future, app is just as great a channel for every visionary developer to invest in the post-web phase of the app generation.