Mobile search traffic opens the way for zombie apps

Mobile search traffic opens the way for zombie apps in the mobile internet age, app developers are the main components of the network ecology. In general, developers independently develop apps and upload them to apps such as Apple's App Store, Google Play and 91 wireless, pea pods and other app stores and software markets. But the problem comes along, each app Store and software market has a limited number of apps that can be "placed" and are often downloaded to the top of the list, and Apple or Android has a global number of apps that are millions, accumulating a lot of apps that aren't updated, evaluated, and rarely downloaded, Such software is often referred to as "long tail application" or "Zombie application". Baidu's chairman and CEO Robin Li said Baidu's data showed that 99.9% of the "long tail application" accounted for only 30% of the App Store's downloads, while the top-selling 0.1% of hundreds of applications accounted for 70% of the distribution. Some of the smaller, less downloaded, but actually very good software, because the rankings are gradually marginalized or even disappear, the interests of developers in the application store model has been damaged. Baidu launched a "light application", hoping to use Baidu mobile search traffic growth to change this situation. At present, there are dozens of developers and partners to access Baidu Light application, according to 58 of the city's senior product Vice President Xiaohua introduced, after the access to Baidu, the daily mobile traffic achieved 45% growth, just 2 days there are 60,000 people through light application to participate in "Rob House" activities.