Mobile social product "Mo Mo" within a year users breakthrough tens of millions

In the past year, MO is one of the fastest-growing social products in the mobile Internet field, and has a wide range of brand awareness both at home and abroad. August 3, 2011, MO Mo officially landed in the app Store, founder Yantan is the former editor-in-chief of NetEase, the core team are from major Internet companies, the current team size of 50 people. August 3, 2012 is a full anniversary of the day, the number of users also officially breakthrough 10 million, daily has more than 2.2 million active users, weeks active users close to 5 million, daily message volume more than 40 million, male and female ratio of 2:1. User groups are mainly concentrated in the economically developed cities and regions, and from the professional distribution, financial-related industries have the most users. The road of tens of millions of users last August, MO introduced the first version, but only the iphone users can use, 4 months after the launch of the Android version, currently only support these two platforms. And according to the official said that there is no future for Symbian and WP development plan. The higher entry threshold also makes the stranger have a more centralized quality users and more unified product experience. Products on line fourth week, the Mo went to the app Store for free social class third, since then long-term occupy the list of the top three, even in a long time ranked first. At the beginning of the product development, the number of users of the MO has maintained a constant growth, according to the feedback constantly adjust and version change. Products on the first 5 months, the stranger ushered in the 1 millionth user. At this time, Mo's product form has been more complete, but also launched a voice function, the user began to explode, 1 million to 2 million of the time for 2 months, and 2 million to 3 million of the time is 1 months, currently with a monthly close to 3 million users at the speed of growth. For how to accumulate tens of millions of users in a short time on such a small platform, the director Wang Li said: "We do not spend too much money on the promotion, compared to a lot of app's huge promotional costs, we spend a year on marketing and promotion on the cost of only about 1 million." We have never taken any improper measures to get users, such as the brush list and so on. Can have such a development, mainly or the advantages of the product itself, such as clear logic, simple operation, clean interface, and to the greatest extent to meet the social needs of users. Mobile social networks before the advent of the Internet, new social relationships were established primarily on the basis of existing relationships, such as co-workers, relatives, classmates, etc., and a relatively simple way to find new friends. And after the emergence of the network, through QQ, chat room, BBS, the Chinese social circle to further expand, but the limitation also lies in the distance cost is higher, online chat for half a day of netizens may find each other miles apart, establish and maintain the relationship between the line is relatively difficult. While the mobile internet makes social life anywhere, only a mobile phone in hand, any place at any time can know the people around, and also through screening to find the person you want to know. The MO is the earliestWork to seize this point of the product, a typical MO users will do so to socialize: when he went out to travel, open the stranger, you can always know the local people nearby, or also out to play the donkey friend; when he was at home, through the stranger can know the community has the same interests of neighbors, walk the dog or borrow a bottle of soy sauce When he is in the vicinity of the hospital refresh, will know a group of doctors or nurses, when he was in the vicinity of the CBD refresh, will know a group of white-collar workers; a taxi driver can contact the car through the stranger, a restaurant owner can be accurate to the vicinity of the diners market. The most embodiment of the use of the scene is an old joke, once someone toilet forgot to bring toilet paper, through Twitter for help, and then someone sent a roll of toilet paper. But in fact, the probability of its occurrence depends on the speed and accuracy of transmission, the user needs to passively wait for the propagation result. And with the MO, you can immediately take the initiative to find the person closest to you, thus sending help information. The appearance of the MO, let each user become a center, and is a can move the center of the circle, really to user-centric, anytime with anyone around to establish contact, this circle area can be the smallest square meters, can also be infinite, thus building a new mobile social network. The future of the next CEO Yantan to the period is a mobile end of the social empire, for the future development, Yantan said the company has no financial pressure, in addition to strengthening user barriers, the establishment of community ecology, but also to the product more optimization and innovation. In the promotion will not burn money to do users, but put more money on talent reserves, hope that more excellent engineers to join the mo. In addition, the MO of the Operation director Wang Li also said that the next will be strengthened in the brand building. Because of the current special product shape, resulting in the user often to about cannon artifact jokingly, the answer to this Wang Li replied: According to the background of the report, the proportion of bad users or relatively small, most users in the MO on the exchange is normal. Although we can not interfere with the user's understanding of the product, but we will not allow pornography harassment information in the street spread. Operation Department currently has a dedicated team 24 hours to deal with user reports, for the offending users will be strictly handled. In the future, we will take more measures to maintain the health of the community, and through product-side adjustment to solve the previous relatively simple social mode, while increasing brand building and publicity. Although the big screen of mobile internet has just been opened, but the stranger has stood in the center of this stage, facing more internet giants, especially Tencent's challenge, how to deal with? The official microblog of Mo Mo quoted "Red and Black" in a passage as a reply: Come on, everything is good; courage, I have no shortage. Mo Mo Official website: http://immomo.com