Mobile video three major data to stabilize the first Archie Arts overall expand the leading edge

According to the latest data from mUserTracker2013 October, October 2013, Archie Art and PPS after the monthly user reached 76.206 million people, the monthly use of 2.83 billion times, the monthly total effective browsing time of 279 million hours, after September 2013, again realize the three major mobile video data industry first, and to cover 55.2% of mobile video users, Become the only video brand that covers more than half of mobile users. Compared to September 2013, Archie Mobile video user growth of 9.174 million people, the chain growth of 13.7%, in the maintenance of mobile video users first, the growth rate led the entire industry, continue to expand the leading edge.

More than half of user coverage, monthly net increase in tens of millions of users

Data show that October 2013, China Mobile video total users up to 138 million people, the chain growth of 6.2%. Monthly user coverage of the top five video brands are: Archie PPS (76.206 million people), Youku potatoes (65.275 million), PPLive (28.781 million), Sohu Video (25.946 million) and Tencent video (16.649 million people). The number One Love Qi art pps user coverage rate of 55.2%, is the highest user coverage of the video brand, is currently the only implementation of the industry to cover more than half of the user's video enterprise.

In the new user, October Archie PPS added 9.174 million users, the chain growth of 13.7%, coverage from September 2013 51.65% to 55.2%. Thanks to the increase in mobile video users and the migration of original competition brand users, the number of new users in the Archie PPS10 month even exceeded the total number of new users in the industry (8 million people). To the largest user base, to obtain the highest user growth rate, indicating Archie in the mobile field with the competitor's leading edge continued to pull.

Three data to stabilize the first, mobile end of the overall leader

In the past two years, the mobile Internet application market has been growing rapidly, and third party data has formed a measurement system of mobile clients, which is based on the user coverage, the number of users and the three data of effective time, in order to fully embody the influence of mobile app, user activity, user stickiness and market share.

September 2013 and October, Archie in the monthly user coverage, monthly total use times and monthly total effective three data standards are ranked industry first, and by virtue of the leading user growth rate, October will be the three major data of the leading advantage of a substantial increase in the consolidation of mobile video industry first, It also improves the concentration of mobile video market and accelerates the process of China Mobile video commercialization. Eric MUT2013 October data show that Archie PPS monthly user coverage of up to 76.2059 million people, the total number of monthly use of 2.83 billion, accounting for the total number of industry 40.2%, the effective monthly use of 279 million hours, accounting for the total length of the industry 34.35%. At the same time, daily average user coverage, use times and effective time, also occupy the industry first.

Mobile end full layout, double brand Qi exerting force

As a young video brand established in 2010, Archie is a leading industry in the strategic layout of product innovation and emerging markets. Archie Art set up at the beginning of the mobile video as a strategic direction, in the mobile video market blowout-type growth process, the opportunity to occupy. May 7, 2013, the combination of Archie and PPS, in the traditional PC video field to achieve the complementary synergy of page end, and further strengthening the mobile video strength, and lay the industry leading position.

According to Eric MUT2013 October data show that Archie dual-brand client Archie Art, PPS shows a stronger synergy than the PC side, the dual-brand monthly user coverage gap of only 3.11 million, both into the full network mobile app monthly user coverage of the top 20 Archie PPS Monthly total effective time accounted for the total net length of 4.2%, after micro-letter, mobile phone QQ and UC Mobile browser, ranked fourth in the entire network.

Thanks to the fast layout of the mobile end, Archie from the mobile end of the flow in the first time on September 2, 2013, over the PC end, accounting for the total network of more than 50%, becoming a landmark event in China's video development, as of September 2013, Archie Mobile video revenue accounted for more than 10% of the total income, Take advantage of mobile video monetization and the largest market share.