More than 70% per cent of agricultural products are still provided by retail investors

[Although currently there are some forms of agricultural cooperatives, but more than 70% of the agricultural products are still provided by retail investors]

Yesterday, another E-commerce platform for agricultural products online. The net trading platform of agricultural products based on spot trading Shanghai Wuyang Agricultural Products Trading Network online, and the current number of agricultural products E-commerce site, the five-Xin agricultural products Trading network also want to have not really developed in the field of agricultural products E-commerce to get the opportunity.

However, up to now, the real success of agricultural products E-commerce platform is not many. Industry insiders said that a number of agricultural products e-commerce companies behind the "successive", highlighting the plight of industrial development, and agricultural products e-commerce to be successful, still need to cross four mountains.

E-commerce of agricultural products meets cold

Five Xin Electronic Commerce Co., Ltd. (hereinafter referred to as "five Xin Electronics") Chairman Linyuan told the "First financial daily", the five-Xin agricultural products Trading Network formally launched before the trial operation of one months, the turnover of only 40 million yuan. In accordance with the current enterprise charge 6 per thousand intermediary fees to calculate, only recorded 240,000 yuan intermediary fees, and up to now, the company has invested 156 million yuan for this project, such a benefit to the forest Park worry, although the original confidence, but if the continued maintenance of such benefits, enterprise funds difficult to support too long.

Like most of the previous companies that entered the field of agricultural products, Linyuan felt that the field was promising. At present, the traditional trade channels of Chinese agricultural products are complex and numerous, and the circulation cost is too high. has been engaged in wholesale agricultural products Linyuan to reporters, according to the current distribution channels, to vegetables, for example, the first by local buyers to farmers or agricultural cooperatives to buy, and then increase the price of 5% to sell to large agricultural origin market (such as Shandong Shouguang Vegetable Wholesale market, etc.), the origin of wholesalers increase 18%~20% Sell to the wholesale market, sell the dealer to increase the price 35%~40% sold to consumers, in the meantime do not rule out more levels of dealers to increase the level, vegetables through such a circulation channel to reach the hands of consumers, at least more than when the sale of farmers doubled.

and through the agricultural products network trading platform can save a large number of intermediary channels, from agricultural cooperatives to the terminal sales market. Linyuan estimates that the price of agricultural products can be reduced by at least 30% by online trading platforms.

Five Xin electronic deputy general manager Yu Jianyang said, this also has optimized the agricultural resources allocation, the savings agricultural product logistics expense and so on the advantage.

However, in the face of a seemingly beautiful blueprint, whether it is vendor sellers (agricultural cooperatives, agricultural production and processing enterprises), or buyers (agricultural wholesalers, distributors) are a little foggy. In fact, up to now, there are few big agricultural products E-commerce platform, to enlarge agricultural products E-commerce, there are still many difficulties need to cross.

Four challenges

In front of the domestic agricultural products E-commerce, the first is the standardization of problems. Although the model of the five-Xin electronics is a spot transaction, the buyer at the other end of the city is not informed of the seller's products, and some wholesalers have expressed similar concerns. Therefore, it is necessary to standardize agricultural products, but this is a big problem. Relevant agricultural experts told reporters, although E-commerce is a big trend, but to standardize agricultural products there is still a long way to go, can not standardize the online transaction is difficult to achieve.

Secondly, the quality control of agricultural products is a major problem in front of the agricultural products trading platform, as the first responsibility for food safety, E-commerce platform must control the quality and safety of agricultural products sold online, once the platform is big, enterprises must devote a lot of energy to ensure food safety.

Finally, how to put more and scattered farmers and consumers docking is also a big problem, although there are already some forms of agricultural cooperatives in China, but more than 70% of the agricultural products are still provided by retail investors, and the consumer market at the end of the number of consumers is huge, how to butt good demand at both ends is a big problem.

In addition, the profit model is still to be explored, Yu Jianyang revealed that the future company will eventually develop into agricultural resources optimization Allocation company, through the collection of logistics and distribution costs of profit, which will test the company's logistics and distribution and resource integration capabilities. From the current point of view, logistics is all E-commerce platform is facing a major problem.