Most mobile readers expect to read 500 yuan below the E-reader

The "China Mobile phone Reading Market Survey Report 2010", published by Analysys International, shows that mobile readers can accept electronic reader terminals at a more centralized price, and expect E-readers to be up to 82.2% of the user's mobile users below 500 yuan. The agency's study found that 42.5% of respondents surveyed said they were buying an e-reader terminal as soon as the price was right. In addition, one of the reasons that 63.5% of mobile readers say they are blocking the purchase of E-readers ' end products is that prices are high. In addition to price factors, download paid content is too high to affect the user purchase factors.　　Male mobile readers say the built-in application is less of a factor affecting their purchase, but the female group is less concerned. Analysys International analyst Zhangyanan that the electronic reader terminal manufacturers are currently expected to reduce the price to about 1000 yuan, compared to the expectations of users, electronic readers have a certain price gap. To this end, the electronic reader terminal should be driven by the manufacturer into user demand and manufacturers to pull the coexistence and balanced market, still need to further reduce the terminal price. But for now, this balance between the user and the vendor takes time. (Li Wei)