Motorola Mobile's revival is still a long way off.

Motorola Mobile's revival is still a long way off. Recently, Google's share price rose nearly 13% per cent, the best in history, but at the same time its acquisition of Motorola Mobility has not budged. From the company's third-quarter earnings, motorcycle Roya mobile lost 250 million of dollars. Perhaps it will take some time for Motorola to move. The problem is that its high-profile return to Moto X did not achieve the desired results. American-made, stronger customization can attract eyeballs, but ordinary consumers are more concerned about price/performance. In such a competitive smartphone market, Moto X is not convincing enough. In this case, it is inevitable to rethink the Motorola Mobility problem. How long can Google support Motorola Mobility? Was the acquisition a strategic mistake? "I still don't know why they did that," says Avi Greengart of current analysis, who said to the Verge website, "I don't know what they're going to be in the future." "Moto X has a high rating, but its sales are another matter." In the eyes of Reticle's chief analyst, Ross Rubin, Moto X has made some innovations, but to achieve lasting success, Motorola Mobility must be more closely linked to carriers and needs to rebuild its brand. In addition, Google's acquisition of Motorola Mobility, the patent advantage does not appear. "Some patents can still resist lawsuits and develop new equipment, but if Google's idea is to buy a patent business, they fail." "Greengart said. At a recent earnings meeting, Larry Page said they were not going to give up Motorola. Google's overall performance is still good, and it doesn't need to make a decision immediately. But in terms of return on investment, Motorola's mobile renaissance is still a long way off. "The new product has not failed and it is still too early to say it failed," Greengart said. "In financial terms, Motorola is not a failure." It was a disaster. "If we take the Motorola Mobile takeover as part of Google's hardware strategy, a temporary loss may be acceptable," he said. The problem is that since the acquisition, Motorola Mobility has not been particularly treated, and a new generation of Nexus phones is not. Clearly, Google's focus is still on promoting mobile services, maintaining the balance of the entire biosphere, rather than rushing to become a hardware trader. Looking back on history, the original purchase was driven by Andy Rubin, but he has left the Android department. The new Sundai Pichai strategy has been different. He is more inclined to promote Google services, weakening the status of Android。 For Google, the success or failure of Motorola Mobility does not affect the company's position in the mobile market, do you need to care?